Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
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Lending and credit

Ranked by overall score, out of 100. The score adds up how often AI assistants name a company, how positively they describe it, and how well its website works for AI. Rows marked rarely named came up fewer than three times, so read their scores with care.

The skylineNamedNever named
One tower per company, taller for a higher overall score. A window lights up where an AI assistant named the company. 38 of these 93 towers are dark.
All 2,219Banking 394Cards and payments 375Lending and credit 93Investing and wealth 238Insurance 97Crypto and digital assets 102Financial technology and data 574Advisers and services 346
All of lending and creditMortgage and home lending 10Personal, auto and student lending 62Credit bureaus and credit scoring 13Comparison sites and financial marketplaces 8
OnlyMoney20/20 attendees 2,053S&P 500 88
SortOverall scoreNamed in answersAI readinessName

93 lending and credit companies, showing 1 to 93

#CompanyNamedScore
  1. 20ExperianCredit bureaus and credit scoringNamed by 4 of the four AI assistants.42/6047
  2. 59Rocket MortgageMortgage and home lendingNamed by 4 of the four AI assistants.10/6045
  3. 79InsurifyComparison sites and financial marketplacesNamed by 4 of the four AI assistants.11/6044
  4. 90TransUnionCredit bureaus and credit scoringNamed by 4 of the four AI assistants.46/6043
  5. 119LendiaMortgage and home lendingNamed by 3 of the four AI assistants.3/6043
  6. 121EquifaxCredit bureaus and credit scoringNamed by 4 of the four AI assistants.33/6042
  7. 179LendingTreeComparison sites and financial marketplacesNamed by 4 of the four AI assistants.11/6041
  8. 210Sunlight FinancialPersonal, auto and student lendingNamed by 2 of the four AI assistants.3/6041
  9. 234SavvyMoneyCredit bureaus and credit scoringNamed by 3 of the four AI assistants.10/6040
  10. 283Point.meComparison sites and financial marketplacesNamed by 4 of the four AI assistants.18/6039
  11. 286QualiaMortgage and home lendingNamed by 4 of the four AI assistants.16/6039
  12. 301NerdWalletComparison sites and financial marketplacesNamed by 4 of the four AI assistants.9/6039
  13. 305Best EggPersonal, auto and student lendingNamed by 4 of the four AI assistants.8/6039
  14. 365GoodLeaprarely namedPersonal, auto and student lendingNamed by 2 of the four AI assistants.2/6039
  15. 381BankrateComparison sites and financial marketplacesNamed by 4 of the four AI assistants.12/6038
  16. 388Credit SesameCredit bureaus and credit scoringNamed by 4 of the four AI assistants.10/6038
  17. 395Nova CreditCredit bureaus and credit scoringNamed by 4 of the four AI assistants.8/6038
  18. 414Sallie MaePersonal, auto and student lendingNamed by 4 of the four AI assistants.5/6038
  19. 439ALAMIrarely namedPersonal, auto and student lendingNamed by 1 of the four AI assistants.1/6038
  20. 454CreditsafeCredit bureaus and credit scoringNamed by 4 of the four AI assistants.15/6037
  21. 457Moove AfricaPersonal, auto and student lendingNamed by 4 of the four AI assistants.12/6037
  22. 468DovlyCredit bureaus and credit scoringNamed by 4 of the four AI assistants.8/6037
  23. 492Possible FinancePersonal, auto and student lendingNamed by 2 of the four AI assistants.4/6037
  24. 527Longbridgerarely namedMortgage and home lendingNamed by 1 of the four AI assistants.1/6037
  25. 542Rocket CompaniesMortgage and home lendingNamed by 4 of the four AI assistants.11/6036
  26. 558Snap FinancePersonal, auto and student lendingNamed by 4 of the four AI assistants.7/6036
  27. 571ZayZoonPersonal, auto and student lendingNamed by 2 of the four AI assistants.5/6036
  28. 605ChexSystemsCredit bureaus and credit scoringNamed by 4 of the four AI assistants.33/6035
  29. 618UWM HoldingsMortgage and home lendingNamed by 4 of the four AI assistants.9/6035
  30. 620PatientFiPersonal, auto and student lendingNamed by 4 of the four AI assistants.8/6035
  31. 621UpstartPersonal, auto and student lendingNamed by 4 of the four AI assistants.8/6035
  32. 642UpgradePersonal, auto and student lendingNamed by 3 of the four AI assistants.4/6035
  33. 654FFairrarely namedPersonal, auto and student lendingNamed by 1 of the four AI assistants.1/6035
  34. 667Credit KarmaComparison sites and financial marketplacesNamed by 4 of the four AI assistants.26/6034
  35. 671KikoffPersonal, auto and student lendingNamed by 4 of the four AI assistants.10/6034
  36. 688Cabicash SolutionsPersonal, auto and student lendingNamed by 1 of the four AI assistants.5/6034
  37. 693Fair IsaacCredit bureaus and credit scoringNamed by 3 of the four AI assistants.4/6034
  38. 696NelnetPersonal, auto and student lendingNamed by 4 of the four AI assistants.4/6034
  39. 701Giggle FinancePersonal, auto and student lendingNamed by 1 of the four AI assistants.3/6034
  40. 706Caribourarely namedPersonal, auto and student lendingNamed by 2 of the four AI assistants.2/6034
  41. 740FinanceitPersonal, auto and student lendingNamed by 2 of the four AI assistants.3/6033
  42. 761College Ave Student LoansPersonal, auto and student lendingNamed by 4 of the four AI assistants.11/6032
  43. 766LendKey TechnologiesPersonal, auto and student lendingNamed by 4 of the four AI assistants.9/6032
  44. 776Medallion BankPersonal, auto and student lendingNamed by 3 of the four AI assistants.4/6032
  45. 784GM FinancialPersonal, auto and student lendingNamed by 3 of the four AI assistants.3/6032
  46. 794OneMain Financialrarely namedPersonal, auto and student lendingNamed by 1 of the four AI assistants.2/6032
  47. 829CashMaxrarely namedPersonal, auto and student lendingNamed by 1 of the four AI assistants.2/6031
  48. 839Achieverarely namedPersonal, auto and student lendingNamed by 1 of the four AI assistants.1/6031
  49. 857J.G. WentworthPersonal, auto and student lendingNamed by 3 of the four AI assistants.5/6030
  50. 935National Loan Exchange (NLEX)rarely namedPersonal, auto and student lendingNamed by 1 of the four AI assistants.2/6029
  51. 1,001Raterarely namedMortgage and home lendingNamed by 0 of the four AI assistants.0/6029
  52. 1,061Goodfinrarely namedPersonal, auto and student lendingNamed by 1 of the four AI assistants.1/6028
  53. 1,096Bank11rarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6028
  54. 1,099Bloom Creditrarely namedCredit bureaus and credit scoringNamed by 0 of the four AI assistants.0/6028
  55. 1,130Fea Card (Bits)rarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6028
  56. 1,139Foundation Financerarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6028
  57. 1,158LendingUSArarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6028
  58. 1,159LoanDepotrarely namedMortgage and home lendingNamed by 0 of the four AI assistants.0/6028
  59. 1,191Pepper Assets Services S.L.U.rarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6028
  60. 1,246Selfrarely namedPersonal, auto and student lendingNamed by 2 of the four AI assistants.2/6027
  61. 1,271Navientrarely namedPersonal, auto and student lendingNamed by 1 of the four AI assistants.1/6027
  62. 1,278RRainrarely namedPersonal, auto and student lendingNamed by 1 of the four AI assistants.1/6027
  63. 1,386NINICE Information Servicesrarely namedCredit bureaus and credit scoringNamed by 0 of the four AI assistants.0/6027
  64. 1,435Wisrrarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6027
  65. 1,540Credit Arenararely namedComparison sites and financial marketplacesNamed by 0 of the four AI assistants.0/6026
  66. 1,560Enovararely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6026
  67. 1,592ID Financerarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6026
  68. 1,641OppFirarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6026
  69. 1,647PayJoyrarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6026
  70. 1,652Pennymacrarely namedMortgage and home lendingNamed by 0 of the four AI assistants.0/6026
  71. 1,658Piperarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6026
  72. 1,687Solvi Financerarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6026
  73. 1,733FloatMerarely namedPersonal, auto and student lendingNamed by 2 of the four AI assistants.2/6025
  74. 1,767Chowder Financialrarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6025
  75. 1,770Conn'srarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6025
  76. 1,779EPCVIPrarely namedComparison sites and financial marketplacesNamed by 0 of the four AI assistants.0/6025
  77. 1,783Fairsquarerarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6025
  78. 1,905Círculo de Créditorarely namedCredit bureaus and credit scoringNamed by 0 of the four AI assistants.0/6024
  79. 1,907Consubancorarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6024
  80. 1,914Fidem Financialrarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6024
  81. 1,916Finkyrarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6024
  82. 1,945LLendifyrarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6024
  83. 1,964Own.Leaserarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6024
  84. 1,973Proaktiva Financierararely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6024
  85. 1,976Regional Managementrarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6024
  86. 2,021Access Financerarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6023
  87. 2,044FlowCredirarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6023
  88. 2,054Meta Patrimoniorarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6023
  89. 2,111GGatestonerarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6022
  90. 2,200Capta Valerarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6016
  91. 2,207CCConcora Creditrarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6015
  92. 2,214Rresfirarely namedMortgage and home lendingNamed by 0 of the four AI assistants.0/6015
  93. 2,217XLXTen Lendrarely namedPersonal, auto and student lendingNamed by 0 of the four AI assistants.0/6015
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