Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

UWM Holdings

uwm.comUWMC

Mortgage and home lendingLending and credit

Also in the US AI Visibility Study

Statement period
September 23 and 24, 2026
when the AI assistants were asked
Account no.
618 of 2,219
its rank by overall score
Place in its category
6th of 10 mortgage lenders
Closing balance

Named in

9of 60 answers

by 4 of 4 assistants

Statement note

What this means for UWM Holdings

AI assistants name this mortgage lender in 15% of answers, compared with 3.3% for the typical company in its sector. Its overall score is 35 out of 100, ranking 618th of 2,219 companies in the study. Its website passes 3 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned UWM Holdings by name. AI assistants named it in 9 of the 60 answers. Counting only how often it is named, it ranks 19th of 93 in its sector. The typical lending and credit company is named in 3.3% of answers.

Overall score
35Overall score
  • Visibility33
  • Citations2
  • Sentiment50
  • Site quality73
  • AI readiness21
Summary of account
Named by AI in
15.0%
9 of 60 answers
Share of mentions
90.0%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 4
Rank in its sector
28 of 93
by overall score, where the typical lending and credit company scores 31

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Line itemsSection 01

Every question, and where the company came up

UWM Holdings came up on 3 of 15 questions. Open any window to read that answer.

  1. 01What alternatives exist for independent brokers besides wholesale mortgage lending?0/4
  2. 02Are there cost advantages to working with wholesale lenders compared to retail lenders?0/4
  3. 03How can partnering with a wholesale lender help real estate professionals grow their business?0/4
  4. 04How do correspondent lenders compare to wholesale mortgage lenders in terms of process and benefits?0/4
  5. 05How are rates and fees typically structured by wholesale mortgage lenders?0/4
  6. 06Is it worth working with a wholesale mortgage lender as an independent broker?0/4
  7. 07Where can real estate professionals find home loan solutions outside of wholesale channels?0/4
  8. 08What are the best wholesale mortgage lenders for independent brokers in the United States?4/4
  9. 09Why might a loan get delayed during the wholesale mortgage lending process?0/4
  10. 10Which wholesale lenders have the fastest loan processing times for home loans?3/4
  11. 11What can brokers do if their client’s loan application is denied by a wholesale lender?0/4
  12. 12What should brokers look for when choosing a wholesale mortgage partner?0/4
  13. 13What technology or tools do wholesale mortgage lenders offer to streamline the loan process?2/4
  14. 14Wholesale vs retail mortgage lenders: What are the main differences for brokers?0/4
  15. 15How can wholesale lenders help brokers provide better rates to their clients?0/4
Total namedOpenAI: 2/15Claude: 1/15Perplexity: 3/15Gemini: 3/15All assistants: 9/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What OpenAI actually said

An answer that names the company

OpenAInamed the company

“Which wholesale lenders have the fastest loan processing times for home loans?”

Short answer — among wholesale/TPO lenders that industry brokers commonly cite or publish the quickest turn times are United Wholesale Mortgage (UWM), Cake Mortgage (non‑QM specialist), The Loan Store, Brokers First Funding, AmeriTrust (TPO), and several NewRez wholesale channels and boutique non‑QM/DSCR wholesalers (e.g., Origin, TheLender). These lenders either publish aggressive “turn times” SLAs or appear frequently in broker discussions as the fastest closers. (linkedin.com …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Homepoint
    1

Share of mentions

CompanyShare
  1. UWM Holdings
    90.0%
  2. Homepoint
    10.0%
  3. loanDepot Wholesale
    0.0%
  4. Rocket Pro TPO
    0.0%
  5. Paramount Residential Mortgage Group (PRMG) Wholesale
    0.0%
  6. Caliber Wholesale
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    bankrate.com
    24
  2. 02
    mpamag.com
    23
  3. 03
    nationalmortgageprofessional.com
    22
  4. 04
    housingwire.com
    19
  5. 05
    mothebroker.com
    13
  6. 06
    uwm.com (its own website)
    11
  7. 07
    scotsmanguide.com
    10
  8. 08
    consumeraffairs.com
    9
  9. 09
    chase.com
    9
  10. 10
    admortgage.com
    9

UWM Holdings is in the study as a mortgage lender.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
3/15
Perplexity
3/15
OpenAI
2/15
Claude
1/15
Market comparisonSection 06

How UWM Holdings compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
33

How often AI assistants name the company, and how that compares with its peers

Citations
2

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
73

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with lending and credit companies

93 companies in this sector. The gold tick on each bar is the typical company.

Overall score
35
Ranks 28 of 93. Typical company: 31
Named in answers
15.0%
Ranks 19 of 93. Typical company: 3.3%
AI readiness
21
Ranks 52 of 93. Typical company: 29
Against its categorySection 08

Compared with mortgage lenders

10 companies in this category. The gold tick on each bar is the typical company.

Overall score
35
Ranks 6 of 10. Typical company: 36
Named in answers
15.0%
Ranks 4 of 10. Typical company: 3.3%
AI readiness
21
Ranks 5 of 10. Typical company: 21
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. UWM Holdings publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.uwm.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotallowed
  • ClaudeBotallowed
  • Anthropic-AIallowed
  • Google-Extendedallowed
  • Applebot-Extendedallowed
  • Meta-ExternalAgentallowed
  • FacebookBotallowed
  • Bytespiderallowed
  • CCBotallowed
  • Diffbotallowed
  • Omgilibotallowed

AI search

  • OAI-SearchBotallowed
  • Claude-SearchBotallowed
  • PerplexityBotallowed
  • Applebotallowed
  • Amazonbotallowed
  • YouBotallowed

Answering questions

  • ChatGPT-Userallowed
  • Claude-Userallowed
  • Perplexity-Userallowed
  • DuckAssistBotallowed
  • MistralAI-Userallowed

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 35 of 100 badge for UWM Holdings

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/uwm.com"><img src="https://aeo-audit.rezolve.com/finance/badges/uwm.com.svg" alt="Overall score 35 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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