Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Experian

experian.com

Credit bureaus and credit scoringLending and credit

Money20/20 attendee

Statement period
October 9, 2026
when the AI assistants were asked
Account no.
20 of 2,219
its rank by overall score
Place in its category
1st of 13 credit bureaus and scoring companies
Closing balance

Named in

42of 60 answers

by 4 of 4 assistants

Statement note

What this means for Experian

AI assistants name Experian in 70% of answers, much more often than the typical company in its sector, which is named in 3.3% of answers. Experian has an overall score of 47 out of 100, ranking 20th of 2,219 companies. Its website passes 3 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Experian by name. AI assistants named it in 42 of the 60 answers. Counting only how often it is named, it ranks 2nd of 93 in its sector. The typical lending and credit company is named in 3.3% of answers.

Overall score
47Overall score
  • Visibility53
  • Citations7
  • Sentiment59
  • Site quality87
  • AI readiness21
Summary of account
Named by AI in
70.0%
42 of 60 answers
Share of mentions
29.2%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 4
Rank in its sector
1 of 93
by overall score, where the typical lending and credit company scores 31

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Line itemsSection 01

Every question, and where the company came up

Experian came up on 14 of 15 questions. Open any window to read that answer.

  1. 01What are some offline resources for credit repair and financial advice in the US?0/4
  2. 02What tools can help me save money on insurance and monthly bills while managing my finances?3/4
  3. 03Why is my online credit score different from what lenders see?4/4
  4. 04What are the differences between getting a credit score from credit reporting services versus from a bank or lender?3/4
  5. 05What are the best ways to monitor your credit and track financial health online?2/4
  6. 06How much does it cost to get a full credit report with monthly updates?4/4
  7. 07How can I use a credit management platform to qualify for better loan rates?1/4
  8. 08How do I fix errors found in my digital credit report?3/4
  9. 09Is it worth paying for a premium credit monitoring subscription?3/4
  10. 10What are alternatives to using an online credit monitoring and financial management platform?4/4
  11. 11Are there truly free online services for checking your credit report and score in the US?4/4
  12. 12How do credit monitoring platforms compare to budgeting apps for improving financial health?3/4
  13. 13How else can I improve my credit beyond using digital credit platforms?2/4
  14. 14How do I find reliable credit report and score services in the US?4/4
  15. 15Does paying for access to regular credit score updates really help improve your finances?2/4
Total namedOpenAI: 13/15Claude: 6/15Perplexity: 10/15Gemini: 13/15All assistants: 42/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“How do I find reliable credit report and score services in the US?”

Use AnnualCreditReport.com for your reports—it is the only federally authorized site for free annual reports from Equifax, Experian, and TransUnion. The CFPB also says reports are currently available weekly at no cost through that site.

For reliable services:

Credit reports: Start with AnnualCreditReport.com, then verify information directly with Equifax, Experian, and TransUnion. Review all three because lenders may report to different bureaus.

Credit scores: Check your credit-card or loan accounts first; many provide a free score. Confirm whether it is a FICO s …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    TransUnion
    37
  2. 02
    Equifax
    35
  3. 03
    Credit Karma
    2

Share of mentions

CompanyShare
  1. Experian
    29.2%
  2. TransUnion
    25.7%
  3. Equifax
    24.3%
  4. Credit Karma
    10.4%
  5. myFICO
    7.6%
  6. Credit Sesame
    2.8%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    consumerfinance.gov
    32
  2. 02
    experian.com (its own website)
    29
  3. 03
    consumer.ftc.gov
    18
  4. 04
    equifax.com
    14
  5. 05
    transunion.com
    13
  6. 06
    myfico.com
    11
  7. 07
    cnbc.com
    10
  8. 08
    chase.com
    8
  9. 09
    lendingtree.com
    7
  10. 10
    files.consumerfinance.gov
    7

Experian is in the study as a credit bureau or scoring company.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
13/15
OpenAI
13/15
Perplexity
10/15
Claude
6/15
Market comparisonSection 06

How Experian compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
53

How often AI assistants name the company, and how that compares with its peers

Citations
7

How often AI uses the company's own website as a source

Sentiment
59

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with lending and credit companies

93 companies in this sector. The gold tick on each bar is the typical company.

Overall score
47
Ranks 1 of 93. Typical company: 31
Named in answers
70.0%
Ranks 2 of 93. Typical company: 3.3%
AI readiness
21
Ranks 52 of 93. Typical company: 29
Against its categorySection 08

Compared with credit bureaus and scoring companies

13 companies in this category. The gold tick on each bar is the typical company.

Overall score
47
Ranks 1 of 13. Typical company: 37
Named in answers
70.0%
Ranks 2 of 13. Typical company: 16.7%
AI readiness
21
Ranks 5 of 13. Typical company: 21
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Experian publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtCould not check
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtCould not check

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdCould not check

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 29 of 100 · 84% of checks could run · checked on October 9, 2026 · www.experian.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 47 of 100 badge for Experian

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/experian.com"><img src="https://aeo-audit.rezolve.com/finance/badges/experian.com.svg" alt="Overall score 47 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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