Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

TransUnion

transunion.com

Credit bureaus and credit scoringLending and credit

Money20/20 attendee

Statement period
October 9, 2026
when the AI assistants were asked
Account no.
90 of 2,219
its rank by overall score
Place in its category
2nd of 13 credit bureaus and scoring companies
Closing balance

Named in

46of 60 answers

by 4 of 4 assistants

Statement note

What this means for TransUnion

AI assistants name TransUnion in 76.7% of answers, much more often than the typical company in its sector at 3.3%. Its overall score is 43 out of 100, ranking 90th of 2,219 companies overall and 4th of 93 in its sector. The company's website passes 1 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned TransUnion by name. AI assistants named it in 46 of the 60 answers. Counting only how often it is named, it ranks 1st of 93 in its sector. The typical lending and credit company is named in 3.3% of answers.

Overall score
43Overall score
  • Visibility56
  • Citations2
  • Sentiment52
  • Site quality80
  • AI readiness7
Summary of account
Named by AI in
76.7%
46 of 60 answers
Share of mentions
25.6%
of the mentions of it and its 5 peers
AI readiness
1/14
technical checks passed. Typical for its sector: 4
Rank in its sector
4 of 93
by overall score, where the typical lending and credit company scores 31

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Line itemsSection 01

Every question, and where the company came up

TransUnion came up on 15 of 15 questions. Open any window to read that answer.

  1. 01What should I look for in a credit report service before signing up?4/4
  2. 02What should I do if I find an error on my credit report?2/4
  3. 03Are there any truly free credit report services with no hidden fees?4/4
  4. 04Is a paid credit monitoring service worth the cost over free options?2/4
  5. 05Why isn’t my new credit card showing up on my credit report?4/4
  6. 06How can credit monitoring help me detect fraud early?3/4
  7. 07What are the best free credit monitoring services for U.S. consumers?4/4
  8. 08What’s the easiest way to get a personalized credit score estimate online?3/4
  9. 09How can I check my credit score online without affecting my score?3/4
  10. 10What are alternatives to pulling your full credit report every month?4/4
  11. 11Credit monitoring vs identity theft protection—how do they differ?3/4
  12. 12Which services help improve your credit health over time?3/4
  13. 13Which non-traditional services offer tools for credit monitoring?4/4
  14. 14Are monthly credit reports better than weekly updates for tracking credit health?1/4
  15. 15How much should I expect to pay for premium credit monitoring with real-time alerts?2/4
Total namedOpenAI: 12/15Claude: 10/15Perplexity: 10/15Gemini: 14/15All assistants: 46/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“Which non-traditional services offer tools for credit monitoring?”

Non-traditional providers—meaning services beyond the three major credit bureaus—include:

Credit Karma: Free TransUnion and Equifax monitoring, score updates, alerts, and credit-product recommendations.

Credit Sesame: Free score tracking, credit monitoring, identity-theft protection, and financial recommendations.

CreditWise by Capital One: Free TransUnion-based VantageScore tracking, credit alerts, and a score simulator; it is available beyond Capital One customers.

Chase Credit Journey: Free credit monitoring and alerts, primarily using Experian data. …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Experian
    50
  2. 02
    Equifax
    40
  3. 03
    Credit Karma
    27
  4. 04
    NerdWallet
    9
  5. 05
    WalletHub
    7

Share of mentions

CompanyShare
  1. Experian
    27.2%
  2. TransUnion
    25.6%
  3. Equifax
    23.9%
  4. Credit Karma
    13.9%
  5. NerdWallet
    5.6%
  6. WalletHub
    3.9%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    experian.com
    27
  2. 02
    consumerfinance.gov
    15
  3. 03
    creditkarma.com
    13
  4. 04
    aura.com
    11
  5. 05
    consumer.ftc.gov
    11
  6. 06
    money.com
    11
  7. 07
    cnbc.com
    9
  8. 08
    myfico.com
    9
  9. 09
    equifax.com
    9
  10. 10
    transunion.com (its own website)
    9

TransUnion is in the study as a credit bureau or scoring company.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
14/15
OpenAI
12/15
Perplexity
10/15
Claude
10/15
Market comparisonSection 06

How TransUnion compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
56

How often AI assistants name the company, and how that compares with its peers

Citations
2

How often AI uses the company's own website as a source

Sentiment
52

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
7

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with lending and credit companies

93 companies in this sector. The gold tick on each bar is the typical company.

Overall score
43
Ranks 4 of 93. Typical company: 31
Named in answers
76.7%
Ranks 1 of 93. Typical company: 3.3%
AI readiness
7
Ranks 83 of 93. Typical company: 29
Against its categorySection 08

Compared with credit bureaus and scoring companies

13 companies in this category. The gold tick on each bar is the typical company.

Overall score
43
Ranks 2 of 13. Typical company: 37
Named in answers
76.7%
Ranks 1 of 13. Typical company: 16.7%
AI readiness
7
Ranks 12 of 13. Typical company: 21
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent check out here?

Not by itself. TransUnion publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPCould not check
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtCould not check
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
100 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersCould not check

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
  • Markdown negotiationCould not check

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtCould not check

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryCould not check

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdCould not check

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 38 of 100 · 65% of checks could run · checked on October 9, 2026 · transunion.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Not metrobots.txt publishedstudy: 85.1%
  • Not metXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
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ShareSection 11

Share this result

Overall score 43 of 100 badge for TransUnion

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/transunion.com"><img src="https://aeo-audit.rezolve.com/finance/badges/transunion.com.svg" alt="Overall score 43 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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