Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
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MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Coinbase

coinbase.comCOIN

Crypto exchanges and tradingCrypto and digital assets

Money20/20 attendeeS&P 500

Also in the US AI Visibility Study

Statement period
September 23, 2026
when the AI assistants were asked
Account no.
277 of 2,219
its rank by overall score
Place in its category
5th of 22 crypto exchanges
Closing balance

Named in

30of 60 answers

by 4 of 4 assistants

Statement note

What this means for Coinbase

AI assistants name Coinbase in 50% of answers, much more often than the typical company in its sector at 1.7%. Its overall score is 39 out of 100, ranking 277th of 2,219 companies. The website passes 4 out of 14 technical checks for readiness with AI tools.

We asked 15 unbranded questions about its market, so no question mentioned Coinbase by name. AI assistants named it in 30 of the 60 answers. Counting only how often it is named, it ranks 1st of 102 in its sector. The typical crypto and digital asset company is named in 1.7% of answers.

Overall score
39Overall score
  • Visibility40
  • Citations1
  • Sentiment66
  • Site quality60
  • AI readiness29
Summary of account
Named by AI in
50.0%
30 of 60 answers
Share of mentions
27.3%
of the mentions of it and its 5 peers
AI readiness
4/14
technical checks passed. Typical for its sector: 4
Rank in its sector
15 of 102
by overall score, where the typical crypto and digital asset company scores 30

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Line itemsSection 01

Every question, and where the company came up

Coinbase came up on 10 of 15 questions. Open any window to read that answer.

  1. 01Is using a centralized crypto exchange safe for holding digital assets?0/4
  2. 02Best cryptocurrency exchange platforms for beginners in the US4/4
  3. 03How to transfer crypto assets from an exchange platform to a hardware wallet3/4
  4. 04Why is my bitcoin purchase pending on a crypto trading platform?0/4
  5. 05What to do if my cryptocurrency withdrawal is delayed on an exchange?1/4
  6. 06What are some peer-to-peer options for trading cryptocurrencies in the US?0/4
  7. 07Which crypto trading platforms support the widest range of altcoins in the US?4/4
  8. 08How to set up recurring purchases for cryptocurrencies as an individual investor4/4
  9. 09What are typical fees for trading crypto on US-based exchange platforms?4/4
  10. 10Alternatives to centralized crypto exchanges for buying digital assets1/4
  11. 11Spot trading vs margin trading on digital asset exchanges0/4
  12. 12Easiest way to buy bitcoin for individual investors3/4
  13. 13Do crypto exchanges in the US offer discounts for high-volume traders?3/4
  14. 14Are the fees on major US crypto exchanges worth it for small investors?3/4
  15. 15Crypto trading app vs web platform: what are the pros and cons?0/4
Total namedOpenAI: 6/15Claude: 7/15Perplexity: 8/15Gemini: 9/15All assistants: 30/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“Best cryptocurrency exchange platforms for beginners in the US”

For beginners in the US, Coinbase is the most consistently recommended exchange because it combines a simple interface, strong US compliance, and straightforward onboarding. If you want a slightly more advanced option with lower fees, Kraken is the main alternative, though it is usually positioned as better for overall trading than pure beginner-friendliness.

Best beginner-friendly US platforms:

Coinbase — best overall for beginners; widely praised for ease of use, learning resources, and regulated US access.

eToro — often ranked best …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Kraken
    32
  2. 02
    Crypto.com
    16
  3. 03
    Gemini
    15
  4. 04
    Bitstamp
    1

Share of mentions

CompanyShare
  1. Coinbase
    27.3%
  2. Kraken
    26.4%
  3. Binance.US
    25.5%
  4. Gemini
    11.8%
  5. Crypto.com
    8.2%
  6. Bitstamp
    0.9%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    kraken.com
    19
  2. 02
    coinbureau.com
    18
  3. 03
    mexc.com
    15
  4. 04
    finance.yahoo.com
    14
  5. 05
    reddit.com
    13
  6. 06
    binance.com
    13
  7. 07
    investopedia.com
    12
  8. 08
    cryptoslate.com
    12
  9. 09
    bitcoinfoundation.org
    10
  10. 10
    cryptoticker.io
    10

Coinbase is in the study as a crypto exchange.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
9/15
Perplexity
8/15
Claude
7/15
OpenAI
6/15
Market comparisonSection 06

How Coinbase compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
40

How often AI assistants name the company, and how that compares with its peers

Citations
1

How often AI uses the company's own website as a source

Sentiment
66

How positively AI describes the company

Site quality
60

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with crypto and digital asset companies

102 companies in this sector. The gold tick on each bar is the typical company.

Overall score
39
Ranks 15 of 102. Typical company: 30
Named in answers
50.0%
Ranks 1 of 102. Typical company: 1.7%
AI readiness
29
Ranks 52 of 102. Typical company: 33
Against its categorySection 08

Compared with crypto exchanges

22 companies in this category. The gold tick on each bar is the typical company.

Overall score
39
Ranks 5 of 22. Typical company: 35
Named in answers
50.0%
Ranks 1 of 22. Typical company: 5.0%
AI readiness
29
Ranks 11 of 22. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent check out here?

Not by itself. Coinbase publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsPublished
  • API CatalogPublished
  • llms.txtPublished
  • WebMCPNot present
Show every check, for your technical team
Discoverability
100 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersPassed

    HTTP Link headers on the homepage that point agents at machine readable resources.

    study: 1.5%
  • DNS for AI DiscoveryPassed

    SVCB or HTTPS records under _agents that advertise agent endpoints.

    study: 4.3%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
36 of 100
  • API CatalogPassed

    A linkset at /.well-known/api-catalog listing APIs, specs and docs.

    study: 1.3%
  • OAuth discoveryPassed

    OpenID Connect or OAuth metadata agents can use to sign in.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsPassed

    A skills index at /.well-known/agent-skills/index.json that agents can load.

    study: 1.0%
  • WebMCPNot met

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 55 of 100 · 100% of checks could run · checked on October 3, 2026 · www.coinbase.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • Not metXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Passedllms.txt publishedstudy: 28.1%
  • Not metToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • PassedAPI Catalog (.well-known/api-catalog)study: 1.1%
  • PassedOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 39 of 100 badge for Coinbase

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/coinbase.com"><img src="https://aeo-audit.rezolve.com/finance/badges/coinbase.com.svg" alt="Overall score 39 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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