Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Equifax

equifax.comEFX

Credit bureaus and credit scoringLending and credit

Money20/20 attendeeS&P 500

Also in the US AI Visibility Study

Statement period
September 23, 2026
when the AI assistants were asked
Account no.
121 of 2,219
its rank by overall score
Place in its category
3rd of 13 credit bureaus and scoring companies
Closing balance

Named in

33of 60 answers

by 4 of 4 assistants

Statement note

What this means for Equifax

AI assistants name Equifax in 55% of answers, which is much more frequent than the typical company in its sector at 3.3%. Its overall score is 42 out of 100, ranking 121st of 2,219 in the study and 6th of 93 in its sector. The company's website passes 4 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Equifax by name. AI assistants named it in 33 of the 60 answers. Counting only how often it is named, it ranks 3rd of 93 in its sector. The typical lending and credit company is named in 3.3% of answers.

Overall score
42Overall score
  • Visibility44
  • Citations6
  • Sentiment50
  • Site quality80
  • AI readiness29
Summary of account
Named by AI in
55.0%
33 of 60 answers
Share of mentions
27.5%
of the mentions of it and its 5 peers
AI readiness
4/14
technical checks passed. Typical for its sector: 4
Rank in its sector
6 of 93
by overall score, where the typical lending and credit company scores 31

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Line itemsSection 01

Every question, and where the company came up

Equifax came up on 14 of 15 questions. Open any window to read that answer.

  1. 01How can small businesses choose reliable credit reporting tools for client screening?4/4
  2. 02Credit score monitoring services vs. full identity theft protection plans—what’s the difference?2/4
  3. 03How can students use credit score monitoring to build good financial habits?0/4
  4. 04What are the best credit monitoring services for individuals concerned about identity theft?2/4
  5. 05What should I do if my credit monitoring service sends me a fraud alert?3/4
  6. 06What alternatives exist to credit monitoring plans if you want to track your credit for free?3/4
  7. 07Why didn’t my credit monitoring plan detect unauthorized activity on my account?3/4
  8. 08Is a paid credit report monitoring plan worth it if I already get free reports each year?2/4
  9. 09Does signing up for identity theft protection actually reduce my risk of fraud?1/4
  10. 10Which features should I look for in a credit report and identity protection service?4/4
  11. 11Credit monitoring versus credit freeze: which provides better identity protection?2/4
  12. 12How do daily versus monthly credit report updates compare for monitoring your financial health?1/4
  13. 13How much do comprehensive identity protection services typically cost per month?1/4
  14. 14What credit monitoring and identity protection tools are best for large families?2/4
  15. 15Are premium credit monitoring services better than basic monitoring options for families?3/4
Total namedOpenAI: 10/15Claude: 6/15Perplexity: 4/15Gemini: 13/15All assistants: 33/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Gemini actually said

An answer that names the company

Gemininamed the company

“What alternatives exist to credit monitoring plans if you want to track your credit for free?”

If you're looking to track your credit for free without subscribing to a comprehensive credit monitoring plan, several effective alternatives are available:

1. Accessing Your Free Credit Reports

You are legally entitled to free copies of your credit reports from each of the three major nationwide credit bureaus (Equifax, Experian, and TransUnion) on a weekly basis through AnnualCreditReport.com. This is the only website authorized by federal law to provide these free reports.

How to get them: Visit AnnualCreditReport.com, call 1-877-322-8228, or mail an Annual Credit Report R …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Experian
    42
  2. 02
    TransUnion
    27
  3. 03
    Identity Guard
    8
  4. 04
    Credit Karma
    6

Share of mentions

CompanyShare
  1. Experian
    31.7%
  2. Equifax
    27.5%
  3. TransUnion
    24.2%
  4. Identity Guard
    5.8%
  5. LifeLock by Norton
    5.8%
  6. Credit Karma
    5.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    experian.com
    36
  2. 02
    security.org
    30
  3. 03
    equifax.com (its own website)
    28
  4. 04
    cnbc.com
    27
  5. 05
    aura.com
    21
  6. 06
    money.com
    17
  7. 07
    lifelock.norton.com
    16
  8. 08
    nerdwallet.com
    15
  9. 09
    consumer.ftc.gov
    15
  10. 10
    consumerfinance.gov
    14

Equifax is in the study as a credit bureau or scoring company.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
13/15
OpenAI
10/15
Claude
6/15
Perplexity
4/15
Market comparisonSection 06

How Equifax compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
44

How often AI assistants name the company, and how that compares with its peers

Citations
6

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with lending and credit companies

93 companies in this sector. The gold tick on each bar is the typical company.

Overall score
42
Ranks 6 of 93. Typical company: 31
Named in answers
55.0%
Ranks 3 of 93. Typical company: 3.3%
AI readiness
29
Ranks 24 of 93. Typical company: 29
Against its categorySection 08

Compared with credit bureaus and scoring companies

13 companies in this category. The gold tick on each bar is the typical company.

Overall score
42
Ranks 3 of 13. Typical company: 37
Named in answers
55.0%
Ranks 3 of 13. Typical company: 16.7%
AI readiness
29
Ranks 4 of 13. Typical company: 21
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Equifax publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtPublished
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdCould not check

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 37 of 100 · 95% of checks could run · checked on October 5, 2026 · www.equifax.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Passedllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 42 of 100 badge for Equifax

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/equifax.com"><img src="https://aeo-audit.rezolve.com/finance/badges/equifax.com.svg" alt="Overall score 42 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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