Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
October 9, 2026
when the AI assistants were asked
Account no.
45 of 2,219
its rank by overall score
Place in its category
1st of 6 investing apps
Closing balance

Named in

28of 60 answers

by 4 of 4 assistants

Statement note

What this means for Acorns

AI assistants name this investing app in 46.7% of answers, while the typical company in its sector is named in just 0.8%. Its overall score is 45 out of 100, ranking 45th of 2,219 companies in the study and 4th of 238 in its sector. The website passes 3 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Acorns by name. AI assistants named it in 28 of the 60 answers. Counting only how often it is named, it ranks 2nd of 238 in its sector. The typical investing and wealth company is named in 0.8% of answers.

Overall score
45Overall score
  • Visibility45
  • Citations3
  • Sentiment75
  • Site quality80
  • AI readiness21
Summary of account
Named by AI in
46.7%
28 of 60 answers
Share of mentions
45.2%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 4
Rank in its sector
4 of 238
by overall score, where the typical investing and wealth company scores 28

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Line itemsSection 01

Every question, and where the company came up

Acorns came up on 11 of 15 questions. Open any window to read that answer.

  1. 01How can families use micro-investing apps to save for their children's future?2/4
  2. 02Automated savings apps vs traditional brokerage accounts: what's the difference?2/4
  3. 03What options exist besides micro-investing apps for building savings automatically?1/4
  4. 04Are there free personal finance apps for automated savings and investing?3/4
  5. 05What can I do if deposits are delayed in my personal finance app?0/4
  6. 06How much do automated investing apps typically charge in monthly fees?4/4
  7. 07How do micro-investing apps compare to robo-advisors for new investors?1/4
  8. 08What are some alternatives to automated investing apps for hands-off investing?0/4
  9. 09What is the best automated investing app for beginners in the US?4/4
  10. 10Which US apps offer cash-back investments or bonus deposits when you shop?4/4
  11. 11Why isn't my automated investing app linking to my checking account?0/4
  12. 12Is using an automated money manager app really worth it for long-term savings?1/4
  13. 13Are auto-investing apps safe for retirement planning?0/4
  14. 14What are smart ways to automate round-ups to save more money?2/4
  15. 15Which personal finance apps help families save and invest together?4/4
Total namedOpenAI: 4/15Claude: 9/15Perplexity: 5/15Gemini: 10/15All assistants: 28/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Claude actually said

An answer that names the company

Claudenamed the company

“How much do automated investing apps typically charge in monthly fees?”

Automated investing apps typically charge monthly fees in a few different ways:

Flat Monthly Fees:

Apps like Acorns charge monthly fees ranging from $3 to $12 per month depending on the plan selected. More specifically, Acorns offers Bronze ($4/month), Silver ($5/month), and Gold ($12/month) tiers. Grifin charges a monthly subscription fee of $5, or $60 annually, while Beanstox Plus costs $5/month.

Annual Percentage Fees:

Some apps charge based on your account balance. Wealthfront charges a 0.25% annual advisory fee, and Betterment charges $5 a month for accounts under $24,000, but s …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Betterment
    14
  2. 02
    Stash
    8
  3. 03
    Chime
    7
  4. 04
    Qapital
    7
  5. 05
    Digit
    5

Share of mentions

CompanyShare
  1. Acorns
    45.2%
  2. Betterment
    21.0%
  3. Qapital
    12.9%
  4. Chime
    11.3%
  5. Stash
    6.5%
  6. Digit
    3.2%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    acorns.com (its own website)
    14
  2. 02
    forbes.com
    14
  3. 03
    cnbc.com
    13
  4. 04
    apps.apple.com
    12
  5. 05
    due.com
    8
  6. 06
    betterment.com
    8
  7. 07
    finder.com
    8
  8. 08
    bankrate.com
    7
  9. 09
    youngandtheinvested.com
    6
  10. 10
    cash.app
    6

Acorns is in the study as an investing app.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
10/15
Claude
9/15
Perplexity
5/15
OpenAI
4/15
Market comparisonSection 06

How Acorns compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
45

How often AI assistants name the company, and how that compares with its peers

Citations
3

How often AI uses the company's own website as a source

Sentiment
75

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with investing and wealth companies

238 companies in this sector. The gold tick on each bar is the typical company.

Overall score
45
Ranks 4 of 238. Typical company: 28
Named in answers
46.7%
Ranks 2 of 238. Typical company: 0.8%
AI readiness
21
Ranks 140 of 238. Typical company: 29
Against its categorySection 08

Compared with investing apps

6 companies in this category. The gold tick on each bar is the typical company.

Overall score
45
Ranks 1 of 6. Typical company: 38
Named in answers
46.7%
Ranks 1 of 6. Typical company: 9.2%
AI readiness
21
Ranks 5 of 6. Typical company: 33
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Acorns publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 25 of 100 · 97% of checks could run · checked on October 9, 2026 · www.acorns.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

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Overall score 45 of 100 badge for Acorns

A badge of this result that you can show on your own website. Copy the code below.

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