Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
October 9, 2026
when the AI assistants were asked
Account no.
4 of 2,219
its rank by overall score
Place in its category
1st of 85 credit unions
Closing balance

Named in

41of 60 answers

by 4 of 4 assistants

Statement note

What this means for Navy Federal Credit Union

AI assistants name the credit union in 68.3% of answers. This is much more often than the typical company in its sector, which is named in 0% of answers. The credit union has an overall score of 53 out of 100, ranking 4th of 2,219 companies and 1st among 394 in its sector. Its website passes 4 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Navy Federal Credit Union by name. AI assistants named it in 41 of the 60 answers. Counting only how often it is named, it ranks 1st of 394 in its sector. The typical banking company is named in 0.0% of answers.

Overall score
53Overall score
  • Visibility53
  • Citations8
  • Sentiment89
  • Site quality87
  • AI readiness29
Summary of account
Named by AI in
68.3%
41 of 60 answers
Share of mentions
31.8%
of the mentions of it and its 5 peers
AI readiness
4/14
technical checks passed. Typical for its sector: 3
Rank in its sector
1 of 394
by overall score, where the typical banking company scores 28

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Line itemsSection 01

Every question, and where the company came up

Navy Federal Credit Union came up on 13 of 15 questions. Open any window to read that answer.

  1. 01Best credit union options for Department of Defense employees looking to open a savings account4/4
  2. 02How can military members troubleshoot issues accessing their account online when stationed overseas?0/4
  3. 03What are typical interest rates for personal loans from military-focused credit unions?4/4
  4. 04Where can veterans find specialized credit cards designed for military benefits?4/4
  5. 05What should I do if my credit union denies my auto loan application as a veteran?1/4
  6. 06Which credit unions have special programs for military families moving to a new duty station?4/4
  7. 07Is joining a military-oriented credit union worth it for everyday banking needs?1/4
  8. 08Which financial institutions offer the most benefits for veterans seeking home mortgages?4/4
  9. 09How do military credit unions compare to regular banks for checking account fees?3/4
  10. 10What are the best credit unions for active duty military and their families?4/4
  11. 11Military-focused credit unions vs traditional banks: which is better for personal loans?2/4
  12. 12How much do military credit unions charge for international ATM withdrawals?4/4
  13. 13Are military credit unions a good choice for first-time homebuyers?4/4
  14. 14What are some credit union alternatives for retired military personnel needing business banking services?2/4
  15. 15Alternatives to military credit unions for military-affiliated individuals seeking low-fee accounts0/4
Total namedOpenAI: 9/15Claude: 11/15Perplexity: 9/15Gemini: 12/15All assistants: 41/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“What are the best credit unions for active duty military and their families?”

The best choices are Navy Federal Credit Union, PenFed Credit Union, and Service Credit Union. Each offers military-focused eligibility or benefits, but the best fit depends on whether you prioritize branch access, low fees, loans, or international service.

Credit union · Best for · Why consider it

Navy Federal Credit Union · Best overall for military families · Broad eligibility for active-duty members, veterans, retirees, immediate family, and many Department of Defense employees; strong checking, auto loans, mortgages, and deployment support. Membership …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    USAA
    26
  2. 02
    Service Credit Union
    26
  3. 03
    Armed Forces Bank
    10

Share of mentions

CompanyShare
  1. Navy Federal Credit Union
    31.8%
  2. Pentagon Federal Credit Union (PenFed)
    25.6%
  3. USAA
    19.4%
  4. Service Credit Union
    15.5%
  5. Armed Forces Bank
    7.8%
  6. Air Force Federal Credit Union
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    navyfederal.org (its own website)
    38
  2. 02
    bankrate.com
    15
  3. 03
    military.com
    15
  4. 04
    finance.yahoo.com
    14
  5. 05
    nerdwallet.com
    13
  6. 06
    servicecu.org
    13
  7. 07
    money.com
    12
  8. 08
    incharge.org
    11
  9. 09
    penfed.org
    9
  10. 10
    militarytransitiontoolkit.com
    8

Navy Federal Credit Union is in the study as a credit union.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
12/15
Claude
11/15
Perplexity
9/15
OpenAI
9/15
Market comparisonSection 06

How Navy Federal Credit Union compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
53

How often AI assistants name the company, and how that compares with its peers

Citations
8

How often AI uses the company's own website as a source

Sentiment
89

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with banking companies

394 companies in this sector. The gold tick on each bar is the typical company.

Overall score
53
Ranks 1 of 394. Typical company: 28
Named in answers
68.3%
Ranks 1 of 394. Typical company: 0.0%
AI readiness
29
Ranks 82 of 394. Typical company: 29
Against its categorySection 08

Compared with credit unions

85 companies in this category. The gold tick on each bar is the typical company.

Overall score
53
Ranks 1 of 85. Typical company: 31
Named in answers
68.3%
Ranks 1 of 85. Typical company: 3.3%
AI readiness
29
Ranks 12 of 85. Typical company: 21
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Navy Federal Credit Union publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtPublished
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 36 of 100 · 97% of checks could run · checked on October 9, 2026 · www.navyfederal.org · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Passedllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 53 of 100 badge for Navy Federal Credit Union

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/navyfederal.org"><img src="https://aeo-audit.rezolve.com/finance/badges/navyfederal.org.svg" alt="Overall score 53 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
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