Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Rocket Companies

rocket.comRKT

Mortgage and home lendingLending and credit

Money20/20 attendee

Also in the US AI Visibility Study

Statement period
September 23 to 28, 2026
when the AI assistants were asked
Account no.
542 of 2,219
its rank by overall score
Place in its category
5th of 10 mortgage lenders
Closing balance

Named in

11of 60 answers

by 4 of 4 assistants

Statement note

What this means for Rocket Companies

AI assistants name this mortgage lender in 18.3% of answers, which is more often than the typical company in its sector at 3.3%. It has an overall score of 36 out of 100, ranking 542nd of 2,219 companies. Its website passes 3 of 14 technical checks for readiness for AI tools.

We asked 15 unbranded questions about its market, so no question mentioned Rocket Companies by name. AI assistants named it in 11 of the 60 answers. Counting only how often it is named, it ranks 11th of 93 in its sector. The typical lending and credit company is named in 3.3% of answers.

Overall score
36Overall score
  • Visibility32
  • Citations0
  • Sentiment50
  • Site quality80
  • AI readiness21
Summary of account
Named by AI in
18.3%
11 of 60 answers
Share of mentions
68.8%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 4
Rank in its sector
25 of 93
by overall score, where the typical lending and credit company scores 31

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Line itemsSection 01

Every question, and where the company came up

Rocket Companies came up on 4 of 15 questions. Open any window to read that answer.

  1. 01Best online mortgage options for veterans and military families4/4
  2. 02What to do if my online mortgage application is stuck in review?0/4
  3. 03Is applying for a mortgage online safe and reliable?1/4
  4. 04Digital mortgage lending platforms vs traditional banks for home loans0/4
  5. 05Other ways to access home equity without refinancing online0/4
  6. 06Why did my online home loan pre-approval get declined?0/4
  7. 07Best online mortgage lenders for first-time home buyers4/4
  8. 08Flexible home loan options for self-employed applicants0/4
  9. 09Best way to qualify for a home loan with a low down payment0/4
  10. 10Average interest rates for online home loans in the U.S.2/4
  11. 11Are digital mortgage approvals faster than traditional processes?0/4
  12. 12How to use a digital lender to refinance and unlock home equity0/4
  13. 13Alternatives to digital mortgage platforms for refinancing your home0/4
  14. 14Refinancing through online-only lenders versus in-person lenders0/4
  15. 15Do online mortgage lenders charge lower closing costs than traditional lenders?0/4
Total namedOpenAI: 2/15Claude: 3/15Perplexity: 3/15Gemini: 3/15All assistants: 11/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“Best online mortgage lenders for first-time home buyers”

For first-time home buyers, the strongest online-mortgage-lender picks in the current rankings are Rocket Mortgage and Flagstar Bank, with Rocket Mortgage appearing most often as the best online choice for first-time buyers across major reviews.

A practical shortlist:

Lender · Best for · Why it stands out

Rocket Mortgage · First-time home buyers / low down payments · Frequently ranked best for first-time buyers and strong for online application and low-down-payment options.

Flagstar Bank · Homebuyer as …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Guaranteed Rate
    1

Share of mentions

CompanyShare
  1. Rocket Companies
    68.8%
  2. loanDepot
    18.8%
  3. Better Mortgage
    6.3%
  4. Guaranteed Rate
    6.3%
  5. SoFi Mortgage
    0.0%
  6. Fairway Independent Mortgage Corporation
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    bankrate.com
    52
  2. 02
    cnbc.com
    38
  3. 03
    finance.yahoo.com
    22
  4. 04
    nerdwallet.com
    19
  5. 05
    chase.com
    19
  6. 06
    rocketmortgage.com
    19
  7. 07
    consumerfinance.gov
    15
  8. 08
    lendingtree.com
    15
  9. 09
    forbes.com
    12
  10. 10
    themortgagereports.com
    11

Rocket Companies is in the study as a mortgage lender.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Claude
3/15
Gemini
3/15
Perplexity
3/15
OpenAI
2/15
Market comparisonSection 06

How Rocket Companies compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
32

How often AI assistants name the company, and how that compares with its peers

Citations
0

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with lending and credit companies

93 companies in this sector. The gold tick on each bar is the typical company.

Overall score
36
Ranks 25 of 93. Typical company: 31
Named in answers
18.3%
Ranks 11 of 93. Typical company: 3.3%
AI readiness
21
Ranks 52 of 93. Typical company: 29
Against its categorySection 08

Compared with mortgage lenders

10 companies in this category. The gold tick on each bar is the typical company.

Overall score
36
Ranks 5 of 10. Typical company: 36
Named in answers
18.3%
Ranks 2 of 10. Typical company: 3.3%
AI readiness
21
Ranks 5 of 10. Typical company: 21
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent check out here?

Not by itself. Rocket Companies publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 25 of 100 · 97% of checks could run · checked on October 3, 2026 · rocket.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 36 of 100 badge for Rocket Companies

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/rocket.com"><img src="https://aeo-audit.rezolve.com/finance/badges/rocket.com.svg" alt="Overall score 36 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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