Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

NerdWallet

nerdwallet.com

Comparison sites and financial marketplacesLending and credit

Statement period
October 9, 2026
when the AI assistants were asked
Account no.
301 of 2,219
its rank by overall score
Place in its category
4th of 8 comparison sites
Closing balance

Named in

9of 60 answers

by 4 of 4 assistants

Statement note

What this means for NerdWallet

AI assistants name NerdWallet in 15% of their answers, which is more often than the typical company in its sector at 3.3%. NerdWallet's overall score is 39 out of 100, ranking 301st of 2,219 companies and 10th in its sector. Its website passes 4 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned NerdWallet by name. AI assistants named it in 9 of the 60 answers. Counting only how often it is named, it ranks 19th of 93 in its sector. The typical lending and credit company is named in 3.3% of answers.

Overall score
39Overall score
  • Visibility21
  • Citations1
  • Sentiment80
  • Site quality80
  • AI readiness29
Summary of account
Named by AI in
15.0%
9 of 60 answers
Share of mentions
36.0%
of the mentions of it and its 5 peers
AI readiness
4/14
technical checks passed. Typical for its sector: 4
Rank in its sector
10 of 93
by overall score, where the typical lending and credit company scores 31

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Line itemsSection 01

Every question, and where the company came up

NerdWallet came up on 5 of 15 questions. Open any window to read that answer.

  1. 01How do free financial advisory services make money if they don’t charge users?0/4
  2. 02How can I use a financial comparison site to plan for student loan refinancing?1/4
  3. 03Why might a financial platform recommend banking products that aren’t available in my state?0/4
  4. 04How do personal loan marketplaces compare to going through a traditional bank?0/4
  5. 05What's the most effective way to research small business financing options online?0/4
  6. 06How can I get unbiased credit card recommendations without using an online comparison tool?1/4
  7. 07Online mortgage comparison tools vs. working with a mortgage broker—what are the pros and cons?0/4
  8. 08What alternatives exist to online platforms for comparing mortgages and checking account rates?0/4
  9. 09Are there any fees for using personal finance comparison and advisory platforms in the US?0/4
  10. 10Do financial advisory websites actually save money when picking an auto insurance policy?0/4
  11. 11What are the best ways to evaluate investing accounts if I don’t want to use a financial product aggregation site?0/4
  12. 12Is using a financial product comparison platform worth it for finding the best high-yield savings account?1/4
  13. 13What are the best personal finance platforms for comparing credit card offers in the US?4/4
  14. 14What should I do if the credit card recommendations on a comparison site don’t match my credit score?0/4
  15. 15How can I find expert advice on choosing between different types of savings accounts?2/4
Total namedOpenAI: 4/15Claude: 3/15Perplexity: 1/15Gemini: 1/15All assistants: 9/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“What are the best personal finance platforms for comparing credit card offers in the US?”

The strongest US platforms for comparing credit-card offers are NerdWallet, Bankrate, WalletHub, CreditCards.com, and Forbes Advisor. For a broader personal-finance marketplace, also consider BestMoney.

Platform · Best for · Main strengths

NerdWallet · Overall comparison and education · Strong editorial guides, personalized recommendations, rewards calculators, and comparisons by credit profile

Bankrate · Prequalification and rate-focused research · Its CardMatch tool shows personalized, typically prequalified offers for comparison

WalletHub …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Bankrate
    9
  2. 02
    WalletHub
    6
  3. 03
    Credit Karma
    3

Share of mentions

CompanyShare
  1. NerdWallet
    36.0%
  2. Bankrate
    32.0%
  3. WalletHub
    20.0%
  4. Credit Karma
    8.0%
  5. The Points Guy
    4.0%
  6. ValuePenguin
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    bankrate.com
    24
  2. 02
    experian.com
    15
  3. 03
    forbes.com
    11
  4. 04
    wallethub.com
    7
  5. 05
    money.com
    7
  6. 06
    finder.com
    7
  7. 07
    bestmoney.com
    7
  8. 08
    smartasset.com
    6
  9. 09
    nerdwallet.com (its own website)
    5
  10. 10
    consumer-action.org
    5

NerdWallet is in the study as a comparison site.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
4/15
Claude
3/15
Gemini
1/15
Perplexity
1/15
Market comparisonSection 06

How NerdWallet compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
21

How often AI assistants name the company, and how that compares with its peers

Citations
1

How often AI uses the company's own website as a source

Sentiment
80

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with lending and credit companies

93 companies in this sector. The gold tick on each bar is the typical company.

Overall score
39
Ranks 10 of 93. Typical company: 31
Named in answers
15.0%
Ranks 19 of 93. Typical company: 3.3%
AI readiness
29
Ranks 24 of 93. Typical company: 29
Against its categorySection 08

Compared with comparison sites

8 companies in this category. The gold tick on each bar is the typical company.

Overall score
39
Ranks 3 of 8. Typical company: 39
Named in answers
15.0%
Ranks 6 of 8. Typical company: 18.3%
AI readiness
29
Ranks 5 of 8. Typical company: 33
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. NerdWallet publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
63 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 32 of 100 · 97% of checks could run · checked on October 9, 2026 · www.nerdwallet.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • PassedExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets rules for 1 AI crawler by name. All others follow its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extended*blocked
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 39 of 100 badge for NerdWallet

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/nerdwallet.com"><img src="https://aeo-audit.rezolve.com/finance/badges/nerdwallet.com.svg" alt="Overall score 39 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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