Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Insurify

insurify.com

Comparison sites and financial marketplacesLending and credit

Money20/20 attendee

Statement period
October 9, 2026
when the AI assistants were asked
Account no.
79 of 2,219
its rank by overall score
Place in its category
1st of 8 comparison sites
Closing balance

Named in

11of 60 answers

by 4 of 4 assistants

Statement note

What this means for Insurify

AI assistants name this comparison site in 18.3% of answers, which is much more often than the typical company in its sector at 3.3%. Its overall score is 44 out of 100, ranking 79th of 2,219 companies. Insurify's website passes 7 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Insurify by name. AI assistants named it in 11 of the 60 answers. Counting only how often it is named, it ranks 11th of 93 in its sector. The typical lending and credit company is named in 3.3% of answers.

Overall score
44Overall score
  • Visibility20
  • Citations8
  • Sentiment86
  • Site quality87
  • AI readiness50
Summary of account
Named by AI in
18.3%
11 of 60 answers
Share of mentions
24.4%
of the mentions of it and its 5 peers
AI readiness
7/14
technical checks passed. Typical for its sector: 4
Rank in its sector
3 of 93
by overall score, where the typical lending and credit company scores 31

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Line itemsSection 01

Every question, and where the company came up

Insurify came up on 4 of 15 questions. Open any window to read that answer.

  1. 01Do insurance marketplaces really help you find better rates for renters coverage?0/4
  2. 02Why am I seeing different insurance prices on comparison sites versus direct insurer websites?0/4
  3. 03How can I find real-time home insurance quotes from multiple providers online?3/4
  4. 04What are the best online platforms to compare car insurance quotes quickly in the US?4/4
  5. 05What should I do if I get error messages while trying to get quotes from an insurance aggregator site?0/4
  6. 06Can I compare pet insurance plans side-by-side before choosing one online?0/4
  7. 07Is using an online insurance comparison platform worth it for saving money on my policies?1/4
  8. 08Are phone-based insurance agents a good alternative to online insurance comparison sites for pet coverage?0/4
  9. 09Are there any free options to compare home insurance quotes online, and what fees should I expect?3/4
  10. 10How does comparing auto insurance online differ from visiting individual insurer websites?0/4
  11. 11How can I shop for renters insurance without using a quote comparison tool?0/4
  12. 12How do I use online tools to bundle my auto and home insurance for extra savings?0/4
  13. 13What is the typical price range for car insurance when using online comparison platforms?0/4
  14. 14Car insurance comparison tools vs. independent insurance agents: which is better for finding discounts?0/4
  15. 15What are some alternatives to using online marketplaces for finding affordable auto insurance?0/4
Total namedOpenAI: 3/15Claude: 3/15Perplexity: 2/15Gemini: 3/15All assistants: 11/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“What are the best online platforms to compare car insurance quotes quickly in the US?”

The best quick quote-comparison platforms in the US are Compare.com, Insurify, The Zebra, and Jerry. They provide side-by-side quotes from multiple insurers, typically within minutes.

Compare.com — Best all-around option for comparing quotes side by side; it emphasizes fast, personalized comparisons across multiple insurers.

Insurify — Best for a broad insurer network, including more than 120 national and regional companies, with quotes often available within minutes.

The Zebra — A well-established comparison marketplace with side-by-side pricing and coverage co …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    The Zebra
    13
  2. 02
    Compare.com
    10
  3. 03
    Policygenius
    8

Share of mentions

CompanyShare
  1. The Zebra
    28.9%
  2. Insurify
    24.4%
  3. Policygenius
    17.8%
  4. Compare.com
    17.8%
  5. Gabi (by Experian)
    11.1%
  6. SmartFinancial
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    compare.com
    30
  2. 02
    insurify.com (its own website)
    29
  3. 03
    thezebra.com
    21
  4. 04
    moneygeek.com
    12
  5. 05
    progressive.com
    10
  6. 06
    experian.com
    10
  7. 07
    nerdwallet.com
    9
  8. 08
    policygenius.com
    8
  9. 09
    forbes.com
    8
  10. 10
    freeway.com
    8

Insurify is in the study as a comparison site.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
3/15
Claude
3/15
OpenAI
3/15
Perplexity
2/15
Market comparisonSection 06

How Insurify compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
20

How often AI assistants name the company, and how that compares with its peers

Citations
8

How often AI uses the company's own website as a source

Sentiment
86

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
50

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with lending and credit companies

93 companies in this sector. The gold tick on each bar is the typical company.

Overall score
44
Ranks 3 of 93. Typical company: 31
Named in answers
18.3%
Ranks 11 of 93. Typical company: 3.3%
AI readiness
50
Ranks 1 of 93. Typical company: 29
Against its categorySection 08

Compared with comparison sites

8 companies in this category. The gold tick on each bar is the typical company.

Overall score
44
Ranks 1 of 8. Typical company: 39
Named in answers
18.3%
Ranks 4 of 8. Typical company: 18.3%
AI readiness
50
Ranks 1 of 8. Typical company: 33
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 3: Agent-readable. Agents can request pages as markdown.

To reach level 4:
  • 1 of MCP Server Card, A2A Agent Card, Agent Skills, API Catalog
Can an AI agent check out here?

Not by itself. Insurify publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtPublished
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
100 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersPassed

    HTTP Link headers on the homepage that point agents at machine readable resources.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
100 of 100
  • Markdown negotiationPassed

    Requests sent with Accept: text/markdown receive a markdown version of the page.

    study: 6.2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 31.0%
Bot access control
100 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 92.7%
  • Content SignalsPassed

    Content-Signal lines in robots.txt declaring search, AI input and AI training preferences.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 67 of 100 · 97% of checks could run · checked on October 9, 2026 · insurify.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

7 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • PassedHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • PassedMarkdown content negotiationstudy: 7.4%
  • Passedllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • PassedExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets rules for 6 AI crawlers by name. All others follow its general rules.

Training AI

  • GPTBot*partly
  • ClaudeBot*partly
  • Anthropic-AIpartly
  • Google-Extended*partly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBot*partly
  • Claude-SearchBotpartly
  • PerplexityBot*partly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-User*partly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 44 of 100 badge for Insurify

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/insurify.com"><img src="https://aeo-audit.rezolve.com/finance/badges/insurify.com.svg" alt="Overall score 44 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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