Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
October 9, 2026
when the AI assistants were asked
Account no.
784 of 2,219
its rank by overall score
Place in its category
23rd of 62 consumer lenders
Closing balance

Named in

3of 60 answers

by 3 of 4 assistants

Statement note

What this means for GM Financial

AI assistants name this consumer lender in 5% of answers, which is a bit more often than the typical company in its sector at 3.3%. Its overall score is 32 out of 100, ranking 784th of 2,219 companies. The website passes 3 of 14 technical checks for readiness with AI tools.

We asked 15 unbranded questions about its market, so no question mentioned GM Financial by name. AI assistants named it in 3 of the 60 answers. Counting only how often it is named, it ranks 37th of 93 in its sector. The typical lending and credit company is named in 3.3% of answers.

Overall score
32Overall score
  • Visibility16
  • Citations1
  • Sentiment50
  • Site quality87
  • AI readiness21
Summary of account
Named by AI in
5.0%
3 of 60 answers
Share of mentions
75.0%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 4
Rank in its sector
42 of 93
by overall score, where the typical lending and credit company scores 31

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Line itemsSection 01

Every question, and where the company came up

GM Financial came up on 1 of 15 questions. Open any window to read that answer.

  1. 01How do auto loan interest rates differ based on credit score?0/4
  2. 02Are there other ways to finance a fleet besides standard commercial leases?0/4
  3. 03Should I prequalify for vehicle financing before visiting a dealership?0/4
  4. 04What options exist for end-of-lease transitions if I want to keep my car?0/4
  5. 05What are the best auto financing options for new car buyers with average credit?0/4
  6. 06How do auto loan financing and lease programs compare for business use?0/4
  7. 07Is leasing a car worth it for someone who drives under 10,000 miles a year?0/4
  8. 08What are the best financing solutions for purchasing an electric vehicle?0/4
  9. 09What should I do if my auto loan application is denied?0/4
  10. 10How can I resolve issues with monthly payments on my vehicle lease?0/4
  11. 11What factors influence monthly payments on vehicle leases?0/4
  12. 12How do I find the top commercial vehicle financing programs in the US?3/4
  13. 13What are alternatives to traditional auto loans for buying a car?0/4
  14. 14How can small businesses benefit from commercial vehicle leasing?0/4
  15. 15Lease vs buy: Which is better for personal vehicle financing?0/4
Total namedOpenAI: 1/15Claude: 0/15Perplexity: 1/15Gemini: 1/15All assistants: 3/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“How do I find the top commercial vehicle financing programs in the US?”

… Manufacturer-affiliated programs: Ford Pro, GM Financial, and similar programs can be convenient when buying directly from a participating dealer. Ford Pro, for example, offers commercial lines of credit for eligible businesses and vehicles.

Equipment-finance companies: Useful for trucks, trailers, fleets, older vehicles, and lease structures such as TRAC leases. TD Equipment Finance and U.S. Bank Equipment Finance are examples identified in current industry comparisons.

Online lenders and marketplaces: Usually faster and more flexible, but potentially more expensive. …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Share of mentions

CompanyShare
  1. GM Financial
    75.0%
  2. Ally Financial
    25.0%
  3. Ford Credit
    0.0%
  4. Toyota Financial Services
    0.0%
  5. Honda Financial Services
    0.0%
  6. Nissan Motor Acceptance Company (NMAC)
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    chase.com
    15
  2. 02
    experian.com
    14
  3. 03
    bankrate.com
    12
  4. 04
    crestmontcapital.com
    9
  5. 05
    nerdwallet.com
    8
  6. 06
    biz2credit.com
    7
  7. 07
    consumerfinance.gov
    7
  8. 08
    kbb.com
    7
  9. 09
    thevantagegroupauto.com
    4
  10. 10
    truecar.com
    4

GM Financial is in the study as a consumer lender.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
1/15
Perplexity
1/15
OpenAI
1/15
Claude
0/15
Market comparisonSection 06

How GM Financial compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
16

How often AI assistants name the company, and how that compares with its peers

Citations
1

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with lending and credit companies

93 companies in this sector. The gold tick on each bar is the typical company.

Overall score
32
Ranks 42 of 93. Typical company: 31
Named in answers
5.0%
Ranks 37 of 93. Typical company: 3.3%
AI readiness
21
Ranks 52 of 93. Typical company: 29
Against its categorySection 08

Compared with consumer lenders

62 companies in this category. The gold tick on each bar is the typical company.

Overall score
32
Ranks 20 of 62. Typical company: 28
Named in answers
5.0%
Ranks 17 of 62. Typical company: 1.7%
AI readiness
21
Ranks 38 of 62. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. GM Financial publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 25 of 100 · 97% of checks could run · checked on October 9, 2026 · www.gmfinancial.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

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Overall score 32 of 100 badge for GM Financial

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/gmfinancial.com"><img src="https://aeo-audit.rezolve.com/finance/badges/gmfinancial.com.svg" alt="Overall score 32 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
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