Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

LendingTree

lendingtree.comTREE

Comparison sites and financial marketplacesLending and credit

Also in the US AI Visibility Study

Statement period
September 23 to 26, 2026
when the AI assistants were asked
Account no.
179 of 2,219
its rank by overall score
Place in its category
2nd of 8 comparison sites
Closing balance

Named in

11of 60 answers

by 4 of 4 assistants

Statement note

What this means for LendingTree

AI assistants name LendingTree in 18.3% of answers, which is much more often than the typical company in its sector at 3.3%. It has an overall score of 41 out of 100, ranking 179th of 2,219 companies and 7th of 93 in its sector. Its website passes 7 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned LendingTree by name. AI assistants named it in 11 of the 60 answers. Counting only how often it is named, it ranks 11th of 93 in its sector. The typical lending and credit company is named in 3.3% of answers.

Overall score
41Overall score
  • Visibility20
  • Citations5
  • Sentiment77
  • Site quality80
  • AI readiness50
Summary of account
Named by AI in
18.3%
11 of 60 answers
Share of mentions
25.6%
of the mentions of it and its 5 peers
AI readiness
7/14
technical checks passed. Typical for its sector: 4
Rank in its sector
7 of 93
by overall score, where the typical lending and credit company scores 31

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Line itemsSection 01

Every question, and where the company came up

LendingTree came up on 7 of 15 questions. Open any window to read that answer.

  1. 01How do online loan marketplaces differ from going directly to lenders?1/4
  2. 02Is using an online financial marketplace worth it to save money on loans?2/4
  3. 03How can I quickly compare multiple credit card offers to find the best rewards?0/4
  4. 04What are some alternatives to using an online platform for comparing financial products?0/4
  5. 05What's the easiest way to check and track my credit score online for free?0/4
  6. 06Why am I not seeing any loan offers after submitting my information online?0/4
  7. 07Personal loans vs. credit cards: Which makes more sense for debt consolidation?0/4
  8. 08Can comparing home insurance quotes online really lower my monthly premiums?0/4
  9. 09Mortgage broker vs. online rate comparison — what's better for getting the lowest rate?1/4
  10. 10What's the best way to compare mortgage offers online?1/4
  11. 11Best online platforms to compare auto loan rates in real time4/4
  12. 12Are online loan comparison tools safe to use for personal information?0/4
  13. 13What should I do if online mortgage rate quotes seem much higher than advertised?0/4
  14. 14Do online financial marketplaces charge any fees to compare loans or insurance?1/4
  15. 15How can I find top-rated personal loan options for good credit?1/4
Total namedOpenAI: 2/15Claude: 3/15Perplexity: 3/15Gemini: 3/15All assistants: 11/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“Best online platforms to compare auto loan rates in real time”

If you want to compare auto loan rates in real time, the strongest options in the results are LendingTree, SuperMoney, MyAutoLoan, Credit Karma, and Credible. These platforms let you request multiple offers quickly and compare APRs side by side, which is more useful than comparing monthly payments alone.

LendingTree — a marketplace that lets you compare auto loans from up to five lenders on its auto-loan page, and other coverage describes it as a marketplace with access to 300 lenders.

SuperMoney — presents real offers from multiple lende …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Bankrate
    7
  2. 02
    Credit Karma
    7
  3. 03
    NerdWallet
    5
  4. 04
    Credible
    4
  5. 05
    SuperMoney
    1

Share of mentions

CompanyShare
  1. LendingTree
    25.6%
  2. Bankrate
    25.6%
  3. Credit Karma
    20.9%
  4. Credible
    14.0%
  5. NerdWallet
    11.6%
  6. SuperMoney
    2.3%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    bankrate.com
    42
  2. 02
    experian.com
    37
  3. 03
    nerdwallet.com
    34
  4. 04
    forbes.com
    32
  5. 05
    lendingtree.com (its own website)
    31
  6. 06
    finance.yahoo.com
    22
  7. 07
    justdial.com
    20
  8. 08
    creditkarma.com
    15
  9. 09
    consumerfinance.gov
    15
  10. 10
    credible.com
    11

LendingTree is in the study as a comparison site.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Claude
3/15
Gemini
3/15
Perplexity
3/15
OpenAI
2/15
Market comparisonSection 06

How LendingTree compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
20

How often AI assistants name the company, and how that compares with its peers

Citations
5

How often AI uses the company's own website as a source

Sentiment
77

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
50

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with lending and credit companies

93 companies in this sector. The gold tick on each bar is the typical company.

Overall score
41
Ranks 7 of 93. Typical company: 31
Named in answers
18.3%
Ranks 11 of 93. Typical company: 3.3%
AI readiness
50
Ranks 1 of 93. Typical company: 29
Against its categorySection 08

Compared with comparison sites

8 companies in this category. The gold tick on each bar is the typical company.

Overall score
41
Ranks 2 of 8. Typical company: 39
Named in answers
18.3%
Ranks 4 of 8. Typical company: 18.3%
AI readiness
50
Ranks 1 of 8. Typical company: 33
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. LendingTree publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtPublished
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
100 of 100
  • Markdown negotiationPassed

    Requests sent with Accept: text/markdown receive a markdown version of the page.

    study: 6.2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 31.0%
Bot access control
63 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 54 of 100 · 97% of checks could run · checked on October 5, 2026 · www.lendingtree.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

7 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • PassedHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • PassedMarkdown content negotiationstudy: 7.4%
  • Passedllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • PassedExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets rules for 9 AI crawlers by name. All others follow its general rules.

Training AI

  • GPTBot*partly
  • ClaudeBot*partly
  • Anthropic-AIpartly
  • Google-Extended*partly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBot*partly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBot*partly
  • Claude-SearchBot*partly
  • PerplexityBot*partly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-User*partly
  • Claude-User*partly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 41 of 100 badge for LendingTree

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/lendingtree.com"><img src="https://aeo-audit.rezolve.com/finance/badges/lendingtree.com.svg" alt="Overall score 41 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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