Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
September 23 to 30, 2026
when the AI assistants were asked
Account no.
1,159 of 2,219
its rank by overall score
Place in its category
8th of 10 mortgage lenders
Closing balance

Named in

0of 60, its tower is dark

by 0 of 4 assistants

Statement note

What this means for LoanDepot

The AI assistants do not name LoanDepot in any of their 60 answers, while the typical company in its sector is named in 3.3% of answers. LoanDepot has an overall score of 28 out of 100, ranking 1,159th of 2,219 companies in the study. Its website passes 3 out of 14 technical checks for readiness with AI tools.

We asked 15 unbranded questions about its market, so no question mentioned LoanDepot by name. AI assistants named it in none of the 60 answers. Counting only how often it is named, it ranks 56th of 93 in its sector. The typical lending and credit company is named in 3.3% of answers.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its peers.

Overall score
28Overall score
  • Visibility0
  • Citations0
  • Sentiment50
  • Site quality87
  • AI readiness36
Summary of account
Named by AI in
0.0%
0 of 60 answers
Share of mentions
0.0%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 4
Rank in its sector
52 of 93
by overall score, where the typical lending and credit company scores 31

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Line itemsSection 01

Every question, and where the company came up

LoanDepot came up on 0 of 15 questions. Open any window to read that answer.

  1. 01Are there better alternatives to home equity loans for getting cash from your home?0/4
  2. 02What are the typical closing costs for a home purchase mortgage in the US?0/4
  3. 03How can you fix issues with your home equity loan approval process?0/4
  4. 04What should you do if your mortgage application is denied due to credit score?0/4
  5. 05How does a fixed-rate mortgage compare to an adjustable-rate mortgage for homebuyers?0/4
  6. 06What alternatives exist for those who don't qualify for traditional mortgages?0/4
  7. 07Home equity loan vs. cash-out refinance: which is better for accessing home equity?0/4
  8. 08What are the best loan products for buyers with low down payments?0/4
  9. 09Is refinancing your mortgage to lower monthly payments worth it right now?0/4
  10. 10Which home equity loan options are most popular for accessing cash in the US?0/4
  11. 11Can you use a home equity loan for debt consolidation or home improvements?0/4
  12. 12Where can you find online tools to compare mortgage and refinance rates in the US?0/4
  13. 13What are the best mortgage lenders for first-time home buyers in the US?0/4
  14. 14How do mortgage rates for refinancing compare to rates for new home loans?0/4
  15. 15Are online mortgage lenders trustworthy compared to local banks?0/4
Total namedOpenAI: 0/15Claude: 0/15Perplexity: 0/15Gemini: 0/15All assistants: 0/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Claude actually said

The company is not named in this answer

Claudedid not name the company

“What are the best loan products for buyers with low down payments?”

I'll search for information about the best loan products for buyers with low down payments.Based on current market information, here are the best loan products for buyers with low down payments:

Main Low Down Payment Options

The main options to compare are conventional 3% down loans, FHA loans with 3.5% down, VA loans with no down payment for eligible borrowers and USDA loans with no down payment for eligible rural and suburban buyers.

Specific Loan Programs

Conventional Low Down Payment Loans:

HomeReady and Home Possible are conventional low down payment options designed for eli …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Named instead

CompanyTimes named
  1. 01
    Rocket Mortgage
    5
  2. 02
    Guild Mortgage
    1
  3. 03
    Guaranteed Rate
    1

Share of mentions

CompanyShare
  1. Rocket Mortgage
    80.0%
  2. Guaranteed Rate
    10.0%
  3. Guild Mortgage
    10.0%
  4. LoanDepot
    0.0%
  5. Better Mortgage
    0.0%
  6. Fairway Independent Mortgage Corporation
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    bankrate.com
    42
  2. 02
    usbank.com
    22
  3. 03
    nerdwallet.com
    21
  4. 04
    finance.yahoo.com
    20
  5. 05
    fortune.com
    20
  6. 06
    rocketmortgage.com
    20
  7. 07
    cnbc.com
    20
  8. 08
    zillow.com
    14
  9. 09
    forbes.com
    14
  10. 10
    consumerfinance.gov
    14

LoanDepot is in the study as a mortgage lender.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Claude
0/15
Gemini
0/15
OpenAI
0/15
Perplexity
0/15
Market comparisonSection 06

How LoanDepot compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
0

How often AI assistants name the company, and how that compares with its peers

Citations
0

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
36

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with lending and credit companies

93 companies in this sector. The gold tick on each bar is the typical company.

Overall score
28
Ranks 52 of 93. Typical company: 31
Named in answers
0.0%
Ranks 56 of 93. Typical company: 3.3%
AI readiness
36
Ranks 9 of 93. Typical company: 29
Against its categorySection 08

Compared with mortgage lenders

10 companies in this category. The gold tick on each bar is the typical company.

Overall score
28
Ranks 8 of 10. Typical company: 36
Named in answers
0.0%
Ranks 7 of 10. Typical company: 3.3%
AI readiness
36
Ranks 1 of 10. Typical company: 21
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. LoanDepot publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.loandepot.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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