Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Bankrate

bankrate.com

Comparison sites and financial marketplacesLending and credit

Statement period
October 9, 2026
when the AI assistants were asked
Account no.
381 of 2,219
its rank by overall score
Place in its category
5th of 8 comparison sites
Closing balance

Named in

12of 60 answers

by 4 of 4 assistants

Statement note

What this means for Bankrate

AI assistants name the comparison site Bankrate in 20% of answers, more often than the typical company in its sector, which is named in 3.3% of answers. It has an overall score of 38 out of 100, ranking 381st of 2,219 companies. Bankrate's website passes 5 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Bankrate by name. AI assistants named it in 12 of the 60 answers. Counting only how often it is named, it ranks 9th of 93 in its sector. The typical lending and credit company is named in 3.3% of answers.

Overall score
38Overall score
  • Visibility22
  • Citations8
  • Sentiment71
  • Site quality73
  • AI readiness36
Summary of account
Named by AI in
20.0%
12 of 60 answers
Share of mentions
29.3%
of the mentions of it and its 5 peers
AI readiness
5/14
technical checks passed. Typical for its sector: 4
Rank in its sector
15 of 93
by overall score, where the typical lending and credit company scores 31

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Line itemsSection 01

Every question, and where the company came up

Bankrate came up on 7 of 15 questions. Open any window to read that answer.

  1. 01What factors impact the rates displayed on mortgage comparison platforms?0/4
  2. 02What alternatives exist to online mortgage rate comparison tools for finding the lowest rates?0/4
  3. 03Why aren’t my mortgage rate results matching what lenders are advertising?0/4
  4. 04How can someone compare home equity loan options for a renovation project?1/4
  5. 05Does comparing offers online really help you save on your home loan?0/4
  6. 06Do most online mortgage comparison services charge fees or are they free to use?1/4
  7. 07Online mortgage comparison tools vs. local credit union quotes – what’s the main difference?1/4
  8. 08What are the best online platforms to compare mortgage rates in the United States?4/4
  9. 09What’s the fastest way to compare current refinance rates across multiple lenders?3/4
  10. 10How accurate are calculators on financial product comparison sites for estimating my monthly payment?1/4
  11. 11How do mortgage rate comparison platforms differ from traditional bank consultations?0/4
  12. 12How can you compare financial products without using online aggregators?0/4
  13. 13Are financial product comparison websites actually worth using when shopping for a new mortgage?0/4
  14. 14How can I find the best personal loan offers tailored for my credit profile?1/4
  15. 15What’s the best way for first-time homebuyers to use product comparison tools when shopping for mortgages?0/4
Total namedOpenAI: 3/15Claude: 5/15Perplexity: 1/15Gemini: 3/15All assistants: 12/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What OpenAI actually said

An answer that names the company

OpenAInamed the company

“What are the best online platforms to compare mortgage rates in the United States?”

Short answer — the most useful U.S. online platforms for comparing mortgage rates are:

Bankrate — broad rate tables, lender auctions and editorial tools; good for quick national and local rate snapshots and lender reviews. (bankrate.com)

LendingTree — a large loan marketplace that generates multiple lender offers from one application (good if you want several quotes quickly). (lendingtree.com)

Zillow Mortgage Marketplace — integrates with home search, lets you browse lender quotes and connect w …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    LendingTree
    14
  2. 02
    NerdWallet
    8
  3. 03
    SmartAsset
    1

Share of mentions

CompanyShare
  1. LendingTree
    34.1%
  2. Bankrate
    29.3%
  3. NerdWallet
    17.1%
  4. Zillow (Mortgages)
    14.6%
  5. The Mortgage Reports
    2.4%
  6. SmartAsset
    2.4%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    bankrate.com (its own website)
    28
  2. 02
    themortgagereports.com
    26
  3. 03
    lendingtree.com
    23
  4. 04
    experian.com
    20
  5. 05
    consumerfinance.gov
    14
  6. 06
    ownup.com
    10
  7. 07
    bestmoney.com
    8
  8. 08
    nerdwallet.com
    7
  9. 09
    chase.com
    6
  10. 10
    forbes.com
    6

Bankrate is in the study as a comparison site.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Claude
5/15
Gemini
3/15
OpenAI
3/15
Perplexity
1/15
Market comparisonSection 06

How Bankrate compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
22

How often AI assistants name the company, and how that compares with its peers

Citations
8

How often AI uses the company's own website as a source

Sentiment
71

How positively AI describes the company

Site quality
73

How well built the website's own pages are

AI readiness
36

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with lending and credit companies

93 companies in this sector. The gold tick on each bar is the typical company.

Overall score
38
Ranks 15 of 93. Typical company: 31
Named in answers
20.0%
Ranks 9 of 93. Typical company: 3.3%
AI readiness
36
Ranks 9 of 93. Typical company: 29
Against its categorySection 08

Compared with comparison sites

8 companies in this category. The gold tick on each bar is the typical company.

Overall score
38
Ranks 5 of 8. Typical company: 39
Named in answers
20.0%
Ranks 3 of 8. Typical company: 18.3%
AI readiness
36
Ranks 4 of 8. Typical company: 33
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Bankrate publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtPublished
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 36 of 100 · 97% of checks could run · checked on October 9, 2026 · www.bankrate.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • PassedHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Passedllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 38 of 100 badge for Bankrate

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/bankrate.com"><img src="https://aeo-audit.rezolve.com/finance/badges/bankrate.com.svg" alt="Overall score 38 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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