Who does AI trust with money questions?
Comparison and personal finance sites. They are a source in 18.5% of finance answers, against 6.5% for the other companies in the US AI Visibility Study.
- as many comparison site sources as elsewhere
- 2.8x
- as many comparison site sources as elsewhere
- of answers that name a company use its own site
- 44%
- of answers that name a company use its own site
The websites AI used as a source for the most companies. Bigger: a source for more of the 2,219 companies.
Finance answers lean on comparison sites, and less on forums
Share of answers listing at least one source of each kind: finance, and the other companies in the US study.
Banking answers draw on comparison sites most
Share of each group's answers listing at least one comparison or personal finance site.
bankrate.com is the comparison site AI cites most
Finance answers listing each site as a source.
- 01bankrate.com5,683 answers
- 02nerdwallet.com4,693 answers
- 03cnbc.com3,284 answers
- 04forbes.com2,981 answers
- 05investopedia.com2,239 answers
- 06smartasset.com2,114 answers
- 07finder.com1,561 answers
- 08fitsmallbusiness.com1,397 answers
- 09money.com1,230 answers
- 10kiplinger.com1,157 answers
1.4% of all sources are the company's own website
In answers that name the company, 44% use its own site. In answers that do not, 3.9% do.
Every answer lists the pages it drew on. We sorted the websites behind those pages into kinds, and counted the answers that list at least one of each kind.
The comparison with the rest of the US AI Visibility Study uses the same assistants and the same kinds of question.
- LoyaltyI bank with you. Who does AI suggest?68%of answers name another providerRead the chapter
- CheckoutHow should I pay for this?78%of answers pick a credit cardRead the chapter
- WealthSay you have $10 million.60%of answers then name a private bankRead the chapter
- MortgagesWhat mortgage rate should I expect?33%of mortgage answers cite bankrate.comRead the chapter
- Money20/20At Money20/20? Find your company.50%of attendees are never namedRead the chapter
