Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Booth 11041
Finance studyChapter 02: Checkout

“I'm about to buy a laptop for about $1,200. What's the best way to pay for it?”

We asked about 20 everyday purchases. Four in five answers pick a credit card. Buy now, pay later is advised against in one in five answers.

of answers pick a credit card
78%
of answers pick a credit card
advise against buy now, pay later
21%
advise against buy now, pay later
The pick

The credit card wins for 20 of 20 purchases

The one way of paying each answer recommends most.

Credit card
78%
Cash or savings
9.7%
Store card or store financing
5%
No single choice
4.9%
Debit card
1.4%
Buy now, pay later
0.8%
Digital wallet
0.6%
Rewards

At checkout, rewards are the reason: 86% of answers give them

Compare the study's everyday questions about finance companies, where rewards are a reason to choose in 2.1% of answers.

Reasons the answers give for their pick
Rewards or cash back
86%
Purchase protection
66%
Interest-free period
43%
Fraud protection
41%
Convenience
31%
Avoids debt
27%
Brands the answers name
PayPalrecommended in 13.1%
41%
Affirmrecommended in 5.5%
18%
Klarnarecommended in 4.8%
18%
Afterpayrecommended in 2.1%
12%
Apple Payrecommended in 4.3%
11%
PayPal Pay in 4recommended in 4.5%
9.3%
Google Payrecommended in 3.5%
8.7%
American Expressrecommended in 4.2%
6.1%
20 purchases

From groceries to a ring, the card comes first

The top pick for each purchase, cheapest first, and the share of its answers that pick it.

  • Online order$9093%Credit card
  • Skincare$12080%Credit card
  • Sneakers$15087%Credit card
  • Groceries$18083%Credit card
  • School clothes$25048%Credit card
  • Tickets$30086%Credit card
  • Flight$45096%Credit card
  • Hotel$60098%Credit card
  • TV$70075%Credit card
  • Bike$85073%Credit card
  • Phone$90058%Credit card
  • Car repair$90075%Credit card
  • Laptop$1,20075%Credit card
  • Furniture$1,40073%Credit card
  • Refrigerator$1,60072%Credit card
  • Mattress$1,80067%Credit card
  • Sofa$2,50068%Credit card
  • Vacation$3,50092%Credit card
  • Renovation$4,00073%Credit card
  • Ring$6,00078%Credit card
How it was asked

Ask openly and 47% pick a card. List the options and 95% do.

Share of answers whose top pick is a credit card, by how the question was put.

Listed four options, card last
96%
Listed four options, card first
95%
Asked which card to use
91%
Named the store
63%
Asked openly
47%
OpenAI
88%
pick a credit card
Perplexity
79%
pick a credit card
Claude
74%
pick a credit card
Gemini
68%
pick a credit card
How we asked

We asked about 20 purchases, each in 5 ways. The questions went out on October 9, 2026, and every way of asking had 3 wordings.

We read 1,146 answers from the four assistants. These questions are separate from the study and count towards no score.

A second AI model read a sample of 150 answers again. It agreed on each answer’s top pick in 97% of them.

Next step

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Money20/20 USA · Las Vegas · October 18 to 21

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In the Money Hall, between the Meridian Stage and the ArrA.I.val Stage, across the aisle from Mastercard.