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Comparison sites and financial marketplaces
Ranked by overall score, out of 100. The score adds up how often AI assistants name a company, how positively they describe it, and how well its website works for AI. Rows marked rarely named came up fewer than three times, so read their scores with care. The number in front of each company is its place in this category.
The companies in the study that are on the Money20/20 USA 2026 attending companies list. See what their websites publish for AI agents.
The skylineNamedNever named
All 2,219Banking 394Cards and payments 375Lending and credit 93Investing and wealth 238Insurance 97Crypto and digital assets 102Financial technology and data 574Advisers and services 346
5 comparison sites attending Money20/20 USA, showing 1 to 5
- 8
EPCVIPrarely namedComparison sites and financial marketplacesNamed by 0 of the four AI assistants.0/60Named by 0 of the four AI assistants.25 - 7
Credit Arenararely namedComparison sites and financial marketplacesNamed by 0 of the four AI assistants.0/60Named by 0 of the four AI assistants.26 - 6
Credit KarmaComparison sites and financial marketplacesNamed by 4 of the four AI assistants.26/60Named by 4 of the four AI assistants.34 - 3
Point.meComparison sites and financial marketplacesNamed by 4 of the four AI assistants.18/60Named by 4 of the four AI assistants.39 - 1
InsurifyComparison sites and financial marketplacesNamed by 4 of the four AI assistants.11/60Named by 4 of the four AI assistants.44