Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
September 23 to 26, 2026
when the AI assistants were asked
Account no.
904 of 2,219
its rank by overall score
Closing balance

Named in

11of 60 answers

by 4 of 4 assistants

Statement note

What this means for Visa

AI assistants name Visa in 18.3% of answers, while the typical company in its sector is named in 0% of answers. Visa's overall score is 29 out of 100, which ranks it 904th of 2,219 companies. The website passes 2 out of 14 technical checks for readiness for AI tools.

We asked 15 unbranded questions about its market, so no question mentioned Visa by name. AI assistants named it in 11 of the 60 answers. Counting only how often it is named, it ranks 39th of 375 in its sector. The typical cards and payments company is named in 0.0% of answers.

Overall score
29Overall score
  • Visibility18
  • Citations0
  • Sentiment57
  • Site quality67
  • AI readiness14
Summary of account
Named by AI in
18.3%
11 of 60 answers
Share of mentions
20.4%
of the mentions of it and its 5 peers
AI readiness
2/14
technical checks passed. Typical for its sector: 4
Rank in its sector
135 of 375
by overall score, where the typical cards and payments company scores 27

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Line itemsSection 01

Every question, and where the company came up

Visa came up on 6 of 15 questions. Open any window to read that answer.

  1. 01Is signing up for a digital payment network worth it for frequent online shoppers?0/4
  2. 02How can I resolve issues with contactless payments not working at stores?0/4
  3. 03Are premium tier digital payment cards really more rewarding than standard ones?0/4
  4. 04Best ways consumers can use digital payment networks for safe peer-to-peer transfers0/4
  5. 05What are common fees charged by digital payment networks for international transactions?3/4
  6. 06What alternatives are there to digital payment networks for sending money online?0/4
  7. 07What are the most secure digital payment solutions for online shopping in the US?0/4
  8. 08Why might a digital payment transaction be declined at checkout?1/4
  9. 09How does the annual cost of digital payment cards vary by tier and feature set?1/4
  10. 10Other secure options besides digital cards for contactless in-store payments0/4
  11. 11Best digital cards for everyday transactions and rewards3/4
  12. 12What digital payment options offer the best fraud protection for consumers?1/4
  13. 13How can businesses benefit from integrating a digital payment solution into their checkout process?0/4
  14. 14Mobile wallets vs digital cards: which is better for travel overseas?2/4
  15. 15How do digital payment networks compare to traditional banking for small businesses?0/4
Total namedOpenAI: 5/15Claude: 2/15Perplexity: 1/15Gemini: 3/15All assistants: 11/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Claude actually said

An answer that names the company

Claudenamed the company

“What are common fees charged by digital payment networks for international transactions?”

… Main international transaction fees include: foreign transaction fees charged by card issuers (typically 1%–3%), currency conversion fees applied when funds are exchanged between currencies, dynamic currency conversion (DCC) fees from merchant-initiated conversions, international ATM fees, and network assessment fees charged by card networks like Visa.

Fee Percentages

For cardholders, the most common charges fall between 1% and 3% per transaction, while businesses and merchants face a wider range, with combined interchange, assessment, and processor fees often totaling 1%–3% of transact …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    PayPal
    22
  2. 02
    American Express
    8
  3. 03
    Mastercard
    6
  4. 04
    Discover
    5

Share of mentions

CompanyShare
  1. PayPal
    35.2%
  2. Visa
    20.4%
  3. Mastercard
    14.8%
  4. Capital One (Card Services)
    11.1%
  5. American Express
    9.3%
  6. Discover
    9.3%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    stripe.com
    26
  2. 02
    paypal.com
    18
  3. 03
    wise.com
    15
  4. 04
    forbes.com
    13
  5. 05
    nerdwallet.com
    12
  6. 06
    cnbc.com
    10
  7. 07
    experian.com
    10
  8. 08
    support.google.com
    9
  9. 09
    airwallex.com
    7
  10. 10
    thepointsguy.com
    7

Visa is in the study as a card network or issuer.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
5/15
Gemini
3/15
Claude
2/15
Perplexity
1/15
Market comparisonSection 06

How Visa compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
18

How often AI assistants name the company, and how that compares with its peers

Citations
0

How often AI uses the company's own website as a source

Sentiment
57

How positively AI describes the company

Site quality
67

How well built the website's own pages are

AI readiness
14

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with cards and payments companies

375 companies in this sector. The gold tick on each bar is the typical company.

Overall score
29
Ranks 135 of 375. Typical company: 27
Named in answers
18.3%
Ranks 39 of 375. Typical company: 0.0%
AI readiness
14
Ranks 300 of 375. Typical company: 29
Against its categorySection 08

Compared with card networks and issuers

14 companies in this category. The gold tick on each bar is the typical company.

Overall score
29
Ranks 9 of 14. Typical company: 30
Named in answers
18.3%
Ranks 3 of 14. Typical company: 7.5%
AI readiness
14
Ranks 13 of 14. Typical company: 21
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.

To reach level 1:
  • 2 of robots.txt, Sitemap, Link headers
Can an AI agent check out here?

Not by itself. Visa publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
0 of 100
  • robots.txtNot met

    Publish a valid robots.txt with crawl rules and a Sitemap line.

    study: 86.1%
  • SitemapNot met

    Serve an XML sitemap and reference it from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 7 of 100 · 97% of checks could run · checked on October 5, 2026 · www.visa.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

2 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Not metrobots.txt publishedstudy: 85.1%
  • Not metXML sitemapstudy: 79.4%
  • PassedHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
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ShareSection 11

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Overall score 29 of 100 badge for Visa

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/visa.com"><img src="https://aeo-audit.rezolve.com/finance/badges/visa.com.svg" alt="Overall score 29 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
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