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Visa

visa.com · Finance · V

Ranked 1,295 of 2,047 companies in the study

29Overall score
  • Visibility18
  • Citations0
  • Sentiment57
  • Site quality67
  • AI readiness14
What this means for Visa

AI assistants name Visa in 18.3% of answers, which is more often than the typical company in the finance sector at 3.3%. Visa's overall score is 29 out of 100, ranking 1,295th of 2,047 companies. Its website passes 2 out of 14 technical checks for readiness for AI tools.

We asked 15 unbranded questions about the finance market: none named Visa. AI assistants named it in 11 of 60 answers (18.3%). The typical finance company is named in 3.3% of answers. By how often it is named, Visa ranks 29 of 205 in its sector.

Named by AI in
18.3%
11 of 60 answers
Share of mentions
18.6%
compared with 5 rivals
AI readiness
2/14
technical checks passed. Typical for its sector: 3
Rank in its sector
89 of 205
by overall score, where the typical finance company scores 29
How Visa compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
18

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
57

How positively AI describes the company

Site quality
67

How well built the website's own pages are

AI readiness
14

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with finance

205 companies in this sector. The line on each bar is the typical company.

Overall score29
Ranks 89 of 205. Typical company: 29
Named in answers18%
Ranks 29 of 205. Typical company: 3%
AI readiness14
Ranks 180 of 205. Typical company: 21
What Perplexity actually said

An answer that names the company

“What are common fees charged by digital payment networks for international transactions?”

Common digital payment network fees for international transactions usually fall into a few buckets: cross-border fees, foreign transaction fees, and currency conversion/FX fees.

Cross-border fees: often around 0.6% to 1.5% on card transactions, depending on the network and settlement currency.

Foreign transaction fees: commonly 1% to 3% of the transaction amount.

Currency conversion / FX fees: often about 0.5% to 2%, and sometimes higher depending on the provider.

Flat per-transaction fees: some networks …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
PayPal22American Express8Mastercard6Discover5
Share of mentions

How the mentions in these answers were split between this company and its rivals

PayPal
35.2%
Visa
20.4%
Mastercard
14.8%
Capital One (Card Services)
11.1%
American Express
9.3%
Discover
9.3%
Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
5/15
Gemini
3/15
Claude
2/15
Perplexity
1/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.

To reach level 1:
  • 2 of robots.txt, Sitemap, Link headers
Show every check, for your technical team
Discoverability
0 of 100
  • robots.txtNot met

    Publish a valid robots.txt with crawl rules and a Sitemap line.

    study: 92.0%
  • SitemapNot met

    Serve an XML sitemap and reference it from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 7 of 100 · 97% of checks could run · checked on October 5, 2026 · www.visa.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

2 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Not metrobots.txt publishedstudy: 85.0%
  • Not metXML sitemapstudy: 73.2%
  • PassedHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
Websites the AI used as sources

How many times each website was listed as a source in these answers

stripe.com
26
paypal.com
18
wise.com
15
forbes.com
13
nerdwallet.com
12
cnbc.com
10
experian.com
10
support.google.com
9
airwallex.com
7
thepointsguy.com
7

In the study as S&P 500.

Every question, and where the company came up (6 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Is signing up for a digital payment network worth it for frequent online shoppers?
  • How can I resolve issues with contactless payments not working at stores?
  • Are premium tier digital payment cards really more rewarding than standard ones?
  • Best ways consumers can use digital payment networks for safe peer-to-peer transfers
  • What are common fees charged by digital payment networks for international transactions?
  • What alternatives are there to digital payment networks for sending money online?
  • What are the most secure digital payment solutions for online shopping in the US?
  • Why might a digital payment transaction be declined at checkout?
  • How does the annual cost of digital payment cards vary by tier and feature set?
  • Other secure options besides digital cards for contactless in-store payments
  • Best digital cards for everyday transactions and rewards
  • What digital payment options offer the best fraud protection for consumers?
  • How can businesses benefit from integrating a digital payment solution into their checkout process?
  • Mobile wallets vs digital cards: which is better for travel overseas?
  • How do digital payment networks compare to traditional banking for small businesses?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 29 of 100 badge for Visa

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