Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

State Farm Insurance

statefarm.com

Auto and home insuranceInsurance

Also in the US AI Visibility Study

Statement period
September 23, 2026
when the AI assistants were asked
Account no.
672 of 2,219
its rank by overall score
Place in its category
6th of 22 auto and home insurers
Closing balance

Named in

10of 60 answers

by 4 of 4 assistants

Statement note

What this means for State Farm Insurance

AI assistants name this auto and home insurer in 16.7% of their answers, which is much more often than the typical company in its sector at 1.7%. Its overall score is 34 out of 100, ranking 672nd of 2,219 companies. The website passes 2 of 14 technical checks for how ready it is for AI tools.

We asked 15 unbranded questions about its market, so no question mentioned State Farm Insurance by name. AI assistants named it in 10 of the 60 answers. Counting only how often it is named, it ranks 5th of 97 in its sector. The typical insurer is named in 1.7% of answers.

Overall score
34Overall score
  • Visibility23
  • Citations3
  • Sentiment50
  • Site quality87
  • AI readiness14
Summary of account
Named by AI in
16.7%
10 of 60 answers
Share of mentions
40.0%
of the mentions of it and its 5 peers
AI readiness
2/14
technical checks passed. Typical for its sector: 3
Rank in its sector
28 of 97
by overall score, where the typical insurer scores 28

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Line itemsSection 01

Every question, and where the company came up

State Farm Insurance came up on 5 of 15 questions. Open any window to read that answer.

  1. 01What alternatives are there to traditional homeowners insurance for protecting personal property?0/4
  2. 02Is it worth getting a personal price plan for auto insurance?1/4
  3. 03Are multi-policy bundles actually cheaper than purchasing separate insurance plans?0/4
  4. 04Does adding extra coverage to a standard renters policy make sense for most renters?0/4
  5. 05How does condo insurance differ from homeowners insurance?0/4
  6. 06What is the typical price range for basic auto insurance for families in the US?0/4
  7. 07What are the pros and cons of choosing renters insurance vs homeowners insurance?0/4
  8. 08How do personal liability coverage options compare across different types of property insurance?0/4
  9. 09Which insurance coverage is recommended for owners of both a home and a vacation property?0/4
  10. 10Which property insurance plans offer the most comprehensive coverage for first-time homeowners?3/4
  11. 11What steps should I take if my home insurance claim is delayed?0/4
  12. 12How can I resolve issues with my covered property not being included after a claim?0/4
  13. 13What discounts are typically available for bundling auto and renters insurance?1/4
  14. 14What are the best personal insurance options for families in the US?4/4
  15. 15What type of insurance is best for families with teenage drivers?1/4
Total namedOpenAI: 2/15Claude: 2/15Perplexity: 3/15Gemini: 3/15All assistants: 10/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“Is it worth getting a personal price plan for auto insurance?”

Usually yes, if you want a quote tailored to your coverage and budget. A “Personal Price Plan” is basically a customized insurance quote, not a special type of policy, and State Farm says it lets you choose coverage, savings, and options that fit your needs; they also say it can factor in things like your car’s value, driving history, and how much you want to pay out of pocket after an accident.

What matters most is whether the price plan itself saves you money versus other quotes:

Worth it if you want to compare coverage levels and deductibles in a personalized way. …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Allstate
    4
  2. 02
    GEICO
    3
  3. 03
    Progressive
    3
  4. 04
    Nationwide
    2
  5. 05
    Liberty Mutual
    2

Share of mentions

CompanyShare
  1. State Farm Insurance
    40.0%
  2. Allstate
    20.0%
  3. GEICO
    12.0%
  4. Progressive
    12.0%
  5. Liberty Mutual
    8.0%
  6. Nationwide
    8.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    nerdwallet.com
    20
  2. 02
    statefarm.com (its own website)
    20
  3. 03
    cnbc.com
    18
  4. 04
    progressive.com
    18
  5. 05
    policygenius.com
    15
  6. 06
    forbes.com
    15
  7. 07
    geico.com
    14
  8. 08
    allstate.com
    13
  9. 09
    farmers.com
    12
  10. 10
    thezebra.com
    12

State Farm Insurance is in the study as an auto and home insurer.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
3/15
Perplexity
3/15
Claude
2/15
OpenAI
2/15
Market comparisonSection 06

How State Farm Insurance compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
23

How often AI assistants name the company, and how that compares with its peers

Citations
3

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
14

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with insurers

97 companies in this sector. The gold tick on each bar is the typical company.

Overall score
34
Ranks 28 of 97. Typical company: 28
Named in answers
16.7%
Ranks 5 of 97. Typical company: 1.7%
AI readiness
14
Ranks 90 of 97. Typical company: 29
Against its categorySection 08

Compared with auto and home insurers

22 companies in this category. The gold tick on each bar is the typical company.

Overall score
34
Ranks 6 of 22. Typical company: 29
Named in answers
16.7%
Ranks 4 of 22. Typical company: 1.7%
AI readiness
14
Ranks 21 of 22. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

We could not tell. The website turned away our requests for the files an agent would read. An agent arriving by itself is turned away the same way.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPCould not check
  • UCPCould not check
Interfaces for AI agents
  • MCP Server CardCould not check
  • A2A Agent CardCould not check
  • Agent SkillsCould not check
  • API CatalogCould not check
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthCould not check

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogCould not check

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryCould not check

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceCould not check

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardCould not check

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardCould not check

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsCould not check

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestCould not check

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 37 of 100 · 65% of checks could run · checked on October 5, 2026 · www.statefarm.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

2 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Not metrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
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ShareSection 11

Share this result

Overall score 34 of 100 badge for State Farm Insurance

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/statefarm.com"><img src="https://aeo-audit.rezolve.com/finance/badges/statefarm.com.svg" alt="Overall score 34 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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