- Visibility23
- Citations3
- Sentiment50
- Site quality87
- AI readiness14
AI assistants name State Farm Insurance in 16.7% of answers, noticeably more often than the typical company in its sector. Its overall score is 34 out of 100, ranking 891st of 2,047 companies. The website passes 2 out of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the finance market: none named State Farm Insurance. AI assistants named it in 10 of 60 answers (16.7%). The typical finance company is named in 3.3% of answers. By how often it is named, State Farm Insurance ranks 34 of 205 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
205 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Is it worth getting a personal price plan for auto insurance?”
Usually yes, if you want a quote tailored to your coverage and budget. A “Personal Price Plan” is basically a customized insurance quote, not a special type of policy, and State Farm says it lets you choose coverage, savings, and options that fit your needs; they also say it can factor in things like your car’s value, driving history, and how much you want to pay out of pocket after an accident.
What matters most is whether the price plan itself saves you money versus other quotes:
Worth it if you want to compare coverage levels and deductibles in a personalized way. …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthCould not check
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogCould not check
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryCould not check
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceCould not check
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardCould not check
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardCould not check
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsCould not check
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestCould not check
Publish an ai-catalog.json listing every agent interface.
Score 37 of 100 · 65% of checks could run · checked on October 5, 2026 · www.statefarm.com · 2,047 companies scanned
2 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as Large private companies.
- What alternatives are there to traditional homeowners insurance for protecting personal property?
- Is it worth getting a personal price plan for auto insurance?
- Are multi-policy bundles actually cheaper than purchasing separate insurance plans?
- Does adding extra coverage to a standard renters policy make sense for most renters?
- How does condo insurance differ from homeowners insurance?
- What is the typical price range for basic auto insurance for families in the US?
- What are the pros and cons of choosing renters insurance vs homeowners insurance?
- How do personal liability coverage options compare across different types of property insurance?
- Which insurance coverage is recommended for owners of both a home and a vacation property?
- Which property insurance plans offer the most comprehensive coverage for first-time homeowners?
- What steps should I take if my home insurance claim is delayed?
- How can I resolve issues with my covered property not being included after a claim?
- What discounts are typically available for bundling auto and renters insurance?
- What are the best personal insurance options for families in the US?
- What type of insurance is best for families with teenage drivers?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/statefarm.com"><img src="https://aeo-audit.rezolve.com/us/badges/statefarm.com.svg" alt="Overall score 34 of 100, US AI Visibility Study 2026" width="280" height="64"></a>