Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
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MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Intuit

intuit.comINTU

Accounting, tax and payrollFinancial technology and data

Money20/20 attendeeS&P 500

Also in the US AI Visibility Study

Statement period
September 23 and 24, 2026
when the AI assistants were asked
Account no.
546 of 2,219
its rank by overall score
Place in its category
22nd of 32 accounting, tax and payroll companies
Closing balance

Named in

10of 60 answers

by 4 of 4 assistants

Statement note

What this means for Intuit

AI assistants name Intuit in 16.7% of answers, notably more often than the typical company in its sector, which is named in 1.7% of answers. Its overall score is 36 out of 100, ranking 546th of 2,219 in the study. The website passes 4 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Intuit by name. AI assistants named it in 10 of the 60 answers. Counting only how often it is named, it ranks 63rd of 574 in its sector. The typical financial technology and data company is named in 1.7% of answers.

Overall score
36Overall score
  • Visibility17
  • Citations2
  • Sentiment79
  • Site quality73
  • AI readiness29
Summary of account
Named by AI in
16.7%
10 of 60 answers
Share of mentions
18.9%
of the mentions of it and its 5 peers
AI readiness
4/14
technical checks passed. Typical for its sector: 4
Rank in its sector
181 of 574
by overall score, where the typical financial technology and data company scores 29

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Line itemsSection 01

Every question, and where the company came up

Intuit came up on 5 of 15 questions. Open any window to read that answer.

  1. 01Best options for automated marketing analytics outside of integrated financial management tools?0/4
  2. 02Why isn’t my automated expense categorization working correctly on my financial platform?0/4
  3. 03Is investing in an AI-based financial management solution worth it for freelancers?0/4
  4. 04Does a financial platform with live expert help provide better value than just using self-serve tax software?0/4
  5. 05How can I fix errors with the tax deduction suggestions provided by my AI-based software?0/4
  6. 06What alternatives are there to all-in-one AI-powered financial and tax management platforms?0/4
  7. 07How does integrated financial and marketing automation software compare to stand-alone accounting apps?0/4
  8. 08What are common ways business owners use AI-driven financial platforms to streamline marketing decisions?0/4
  9. 09Can AI-powered accounting tools support both annual tax filing and real-time cash flow tracking for small businesses?2/4
  10. 10AI-driven tax software vs traditional accounting tools—what are the main differences?0/4
  11. 11Most recommended tax software with built-in expert support for individuals?2/4
  12. 12What is the best AI-powered financial management platform for small businesses in the US?3/4
  13. 13Affordable substitutes for expert-supported AI tax prep software for US individuals?0/4
  14. 14What are typical monthly costs for US-based multi-user AI tax and accounting software?2/4
  15. 15Are there significant price differences between all-in-one financial platforms and niche accounting apps?1/4
Total namedOpenAI: 4/15Claude: 1/15Perplexity: 2/15Gemini: 3/15All assistants: 10/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“What is the best AI-powered financial management platform for small businesses in the US?”

For most small businesses in the US, QuickBooks Online with Intuit Assist is the strongest all-around choice because it is repeatedly positioned as best for small businesses, with AI-powered workflows and flexible pricing.

If you want the short version, the leading alternatives are:

QuickBooks Online / Intuit Assist — best overall for broad small-business accounting needs, especially if you want a mature platform with AI features and wide adoption.

Xero — a strong option for small businesses that want automated reconciliation, invoicing, expense tr …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Xero
    12
  2. 02
    H&R Block
    9
  3. 03
    FreshBooks
    5
  4. 04
    Zoho Books
    4

Share of mentions

CompanyShare
  1. Xero
    28.3%
  2. H&R Block
    20.8%
  3. Intuit
    18.9%
  4. FreshBooks
    17.0%
  5. Zoho Books
    13.2%
  6. Jackson Hewitt
    1.9%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    turbotax.intuit.com
    16
  2. 02
    intuit.com (its own website)
    13
  3. 03
    forbes.com
    13
  4. 04
    quickbooks.intuit.com
    12
  5. 05
    ramp.com
    11
  6. 06
    tax.thomsonreuters.com
    9
  7. 07
    cnbc.com
    8
  8. 08
    trullion.com
    8
  9. 09
    irs.gov
    8
  10. 10
    quicken.com
    8

Intuit is in the study as an accounting, tax or payroll company.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
4/15
Gemini
3/15
Perplexity
2/15
Claude
1/15
Market comparisonSection 06

How Intuit compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
17

How often AI assistants name the company, and how that compares with its peers

Citations
2

How often AI uses the company's own website as a source

Sentiment
79

How positively AI describes the company

Site quality
73

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with financial technology and data companies

574 companies in this sector. The gold tick on each bar is the typical company.

Overall score
36
Ranks 181 of 574. Typical company: 29
Named in answers
16.7%
Ranks 63 of 574. Typical company: 1.7%
AI readiness
29
Ranks 224 of 574. Typical company: 29
Against its categorySection 08

Compared with accounting, tax and payroll companies

32 companies in this category. The gold tick on each bar is the typical company.

Overall score
36
Ranks 21 of 32. Typical company: 38
Named in answers
16.7%
Ranks 11 of 32. Typical company: 15.0%
AI readiness
29
Ranks 6 of 32. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent check out here?

We could not tell. The website turned away our requests for the files an agent would read. An agent arriving by itself is turned away the same way.

Agent payment protocols
  • x402Not present
  • MPPCould not check
  • AP2Not present
  • ACPCould not check
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardCould not check
  • A2A Agent CardCould not check
  • Agent SkillsCould not check
  • API CatalogNot present
  • llms.txtPublished
  • WebMCPNot present
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdCould not check

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardCould not check

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardCould not check

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsCould not check

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPNot met

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestCould not check

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 44 of 100 · 80% of checks could run · checked on October 3, 2026 · www.intuit.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • PassedHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 36 of 100 badge for Intuit

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/intuit.com"><img src="https://aeo-audit.rezolve.com/finance/badges/intuit.com.svg" alt="Overall score 36 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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