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Intuit

intuit.com · Technology · INTU

Ranked 729 of 2,047 companies in the study

36Overall score
  • Visibility17
  • Citations2
  • Sentiment79
  • Site quality73
  • AI readiness29
What this means for Intuit

AI assistants name Intuit in 16.7% of answers, more often than the typical company in the technology sector. Its overall score is 36 out of 100, ranking 729th of 2,047 companies. The company's website passes 4 of 14 technical checks measuring readiness for AI tools.

We asked 15 unbranded questions about the technology market: none named Intuit. AI assistants named it in 10 of 60 answers (16.7%). The typical technology company is named in 10.0% of answers. By how often it is named, Intuit ranks 98 of 273 in its sector.

Named by AI in
16.7%
10 of 60 answers
Share of mentions
17.2%
compared with 5 rivals
AI readiness
4/14
technical checks passed. Typical for its sector: 4
Rank in its sector
126 of 273
by overall score, where the typical technology company scores 36
How Intuit compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
17

How often AI assistants name the company

Citations
2

How often AI uses the company's own website as a source

Sentiment
79

How positively AI describes the company

Site quality
73

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with technology

273 companies in this sector. The line on each bar is the typical company.

Overall score36
Ranks 126 of 273. Typical company: 36
Named in answers17%
Ranks 98 of 273. Typical company: 10%
AI readiness29
Ranks 82 of 273. Typical company: 29
What Gemini actually said

An answer that names the company

“Can AI-powered accounting tools support both annual tax filing and real-time cash flow tracking for small businesses?”

Yes, AI-powered accounting tools are highly capable of supporting both annual tax filing and real-time cash flow tracking for small businesses. These tools leverage AI to automate and streamline numerous financial tasks, offering significant benefits in accuracy, efficiency, and insight.

Here's how AI accounting tools achieve this:

For Annual Tax Filing:

Automated Expense Categorization and Data Entry: AI tools can read receipts, invoices, and bank statements, automatically categorizing expenses and updating financial records. This minimizes manual errors and ensures books are cu …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Xero12H&R Block9FreshBooks5Zoho Books4
Share of mentions

How the mentions in these answers were split between this company and its rivals

Xero
28.3%
H&R Block
20.8%
Intuit
18.9%
FreshBooks
17.0%
Zoho Books
13.2%
Jackson Hewitt
1.9%
Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
4/15
Gemini
3/15
Perplexity
2/15
Claude
1/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdCould not check

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardCould not check

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardCould not check

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsCould not check

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPNot met

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestCould not check

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 44 of 100 · 80% of checks could run · checked on October 3, 2026 · www.intuit.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • PassedHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

turbotax.intuit.com
16
intuit.com (its own website)
13
forbes.com
13
quickbooks.intuit.com
12
ramp.com
11
tax.thomsonreuters.com
9
cnbc.com
8
trullion.com
8
irs.gov
8
quicken.com
8

In the study as S&P 500.

Every question, and where the company came up (5 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Best options for automated marketing analytics outside of integrated financial management tools?
  • Why isn’t my automated expense categorization working correctly on my financial platform?
  • Is investing in an AI-based financial management solution worth it for freelancers?
  • Does a financial platform with live expert help provide better value than just using self-serve tax software?
  • How can I fix errors with the tax deduction suggestions provided by my AI-based software?
  • What alternatives are there to all-in-one AI-powered financial and tax management platforms?
  • How does integrated financial and marketing automation software compare to stand-alone accounting apps?
  • What are common ways business owners use AI-driven financial platforms to streamline marketing decisions?
  • Can AI-powered accounting tools support both annual tax filing and real-time cash flow tracking for small businesses?
  • AI-driven tax software vs traditional accounting tools—what are the main differences?
  • Most recommended tax software with built-in expert support for individuals?
  • What is the best AI-powered financial management platform for small businesses in the US?
  • Affordable substitutes for expert-supported AI tax prep software for US individuals?
  • What are typical monthly costs for US-based multi-user AI tax and accounting software?
  • Are there significant price differences between all-in-one financial platforms and niche accounting apps?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 36 of 100 badge for Intuit

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