Willis Towers Watson

1. 01How much should a medium business expect to budget for HR consulting solutions annually?0/4
2. 02Typical pricing models for corporate risk management services in the US0/4
3. 03How to address low employee engagement despite offering comprehensive benefits packages0/4
4. 04How does broking differ from direct insurance placement for organizations?0/4
5. 05What are some options besides third-party consulting for optimizing employee benefits?0/4
6. 06What should organizations look for in a partner to support both risk and employee benefit needs?0/4
7. 07Are advanced people analytics solutions worth the investment for HR departments?0/4
8. 08How do organizations use data-driven insights to make better decisions about workforce planning?0/4
9. 09Why might a customized risk management program fail to mitigate business threats?0/4
10. 10Is outsourcing human capital management cost-effective for growing businesses?0/4
11. 11Alternatives to in-house broking for managing corporate insurance portfolios0/4
12. 12Corporate risk analytics vs traditional risk assessment—what's more effective for large companies?0/4
13. 13Best practices for integrating risk and capital management strategies in multi-national corporations0/4
14. 14What are the key considerations when selecting a corporate risk management consultant in the United States?0/4
15. 15Best ways to improve employee benefits strategies for mid-sized businesses0/4

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

“Alternatives to in-house broking for managing corporate insurance portfolios”

Here are practical alternatives to running an in‑house broking function for managing a corporate insurance portfolio, with brief descriptions, pros/cons, and guidance on when each makes sense.

1) External retail broker (full-service)

What: A national/international brokerage firm (e.g., Marsh/Willis/Aon or regional brokers) handles placement, renewal negotiation, policy wording, claims advocacy and market access.

Pros: broad market access, scale, technical expertise, regulatory/compliance support, often global programme capability.

Cons: fee or commission costs; potential conflict of int …

The AI’s answer as we received it, shortened and not checked for accuracy.

See how every company did, and how this was measured.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.