Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
October 9 to 14, 2026
when the AI assistants were asked
Account no.
606 of 2,219
its rank by overall score
Closing balance

Named in

25of 60 answers

by 4 of 4 assistants

Statement note

What this means for The Wall Street Journal

AI assistants name The Wall Street Journal in 41.7% of answers, while the typical company in its sector is not named in any answers. Its overall score is 35 out of 100, ranking 606th of 2,219. The company's website passes 4 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned The Wall Street Journal by name. AI assistants named it in 25 of the 60 answers. Counting only how often it is named, it ranks 1st of 346 in its sector. The typical advisory or services firm is named in 0.0% of answers.

Overall score
35Overall score
  • Visibility33
  • Citations1
  • Sentiment86
  • Site quality33
  • AI readiness29
Summary of account
Named by AI in
41.7%
25 of 60 answers
Share of mentions
21.0%
of the mentions of it and its 5 peers
AI readiness
4/14
technical checks passed. Typical for its sector: 4
Rank in its sector
80 of 346
by overall score, where the typical advisory or services firm scores 27

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Line itemsSection 01

Every question, and where the company came up

The Wall Street Journal came up on 10 of 15 questions. Open any window to read that answer.

  1. 01What is the difference between print and digital subscriptions for business news outlets?0/4
  2. 02Are there any affordable student rates for financial news subscriptions?4/4
  3. 03How do daily business news digests compare to weekly financial magazines?1/4
  4. 04Which online platforms provide up-to-date financial analysis without a subscription?0/4
  5. 05How can investors leverage global news coverage to inform portfolio decisions?0/4
  6. 06Do digital-only news subscriptions provide enough value for investors?1/4
  7. 07Where can professionals access credible business news for free online?2/4
  8. 08Which publications offer in-depth market analysis for investors and professionals?4/4
  9. 09What are some reliable alternatives to traditional business newspapers for market news?0/4
  10. 10What are the best sources for breaking business and financial news in the US?4/4
  11. 11What are practical ways business professionals use daily financial news updates?1/4
  12. 12Is paying for a premium business news subscription worth it for executives?3/4
  13. 13What should I do if my access to business articles is restricted by a paywall?1/4
  14. 14Why am I not receiving financial news alerts from my chosen news source?0/4
  15. 15What is the typical monthly cost for a leading business news publication in the US?4/4
Total namedOpenAI: 6/15Claude: 7/15Perplexity: 6/15Gemini: 6/15All assistants: 25/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Gemini actually said

An answer that names the company

Gemininamed the company

“Are there any affordable student rates for financial news subscriptions?”

Yes, several financial news publications offer discounted student rates:

The Wall Street Journal provides a student digital pack for as low as $2 per month for the first year, then $4 per month as long as you're a student. They also have a student print & digital pack for $10 per month. These offers are for verified U.S. college students and typically require you to not have been a subscriber within the last 180 days wsj.com/students, store.wsj.com, wsj.com …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Bloomberg
    20
  2. 02
    Financial Times
    19
  3. 03
    Reuters
    17
  4. 04
    CNBC
    13
  5. 05
    The New York Times
    3

Share of mentions

CompanyShare
  1. Bloomberg
    23.5%
  2. The Wall Street Journal
    21.0%
  3. Financial Times
    21.0%
  4. Reuters
    16.0%
  5. CNBC
    14.3%
  6. The New York Times
    4.2%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    readless.app
    6
  2. 02
    subrupt.com
    5
  3. 03
    reutersinstitute.politics.ox.ac.uk
    4
  4. 04
    newssnook.com
    4
  5. 05
    hedgethink.com
    4
  6. 06
    inspirefusion.com
    4
  7. 07
    investing.com
    4
  8. 08
    ecommerceparadise.com
    4
  9. 09
    bloomberg.com
    4
  10. 10
    digiday.com
    3

The Wall Street Journal is in the study as a research or media company.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Claude
7/15
Gemini
6/15
OpenAI
6/15
Perplexity
6/15
Market comparisonSection 06

How The Wall Street Journal compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
33

How often AI assistants name the company, and how that compares with its peers

Citations
1

How often AI uses the company's own website as a source

Sentiment
86

How positively AI describes the company

Site quality
33

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with advisory and services firms

346 companies in this sector. The gold tick on each bar is the typical company.

Overall score
35
Ranks 80 of 346. Typical company: 27
Named in answers
41.7%
Ranks 1 of 346. Typical company: 0.0%
AI readiness
29
Ranks 96 of 346. Typical company: 29
Against its categorySection 08

Compared with research and media companies

73 companies in this category. The gold tick on each bar is the typical company.

Overall score
35
Ranks 25 of 73. Typical company: 31
Named in answers
41.7%
Ranks 1 of 73. Typical company: 3.3%
AI readiness
29
Ranks 21 of 73. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

This website turned most of our scan away, so it has no level. Only 37% of the checks could run. That reflects the website’s rules for automated visitors, and an AI agent arriving by itself meets the same rules.

Can an AI agent check out here?

We could not tell. The website turned away our requests for the files an agent would read. An agent arriving by itself is turned away the same way.

Agent payment protocols
  • x402Not present
  • MPPCould not check
  • AP2Not present
  • ACPCould not check
  • UCPCould not check
Interfaces for AI agents
  • MCP Server CardCould not check
  • A2A Agent CardCould not check
  • Agent SkillsCould not check
  • API CatalogCould not check
  • llms.txtCould not check
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
100 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersCould not check

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
  • Markdown negotiationCould not check

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtCould not check

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthCould not check

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
  • API CatalogCould not check

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryCould not check

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceCould not check

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdCould not check

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardCould not check

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardCould not check

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsCould not check

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestCould not check

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 64 of 100 · 37% of checks could run · checked on October 9, 2026 · www.wsj.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • PassedExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets rules for 4 AI crawlers by name. All others follow its general rules.

Training AI

  • GPTBot*partly
  • ClaudeBotblocked
  • Anthropic-AIblocked
  • Google-Extendedblocked
  • Applebot-Extendedblocked
  • Meta-ExternalAgentblocked
  • FacebookBotblocked
  • Bytespiderblocked
  • CCBotblocked
  • Diffbotblocked
  • Omgilibotblocked

AI search

  • OAI-SearchBot*partly
  • Claude-SearchBotblocked
  • PerplexityBotblocked
  • Applebot*partly
  • Amazonbotblocked
  • YouBotblocked

Answering questions

  • ChatGPT-User*partly
  • Claude-Userblocked
  • Perplexity-Userblocked
  • DuckAssistBotblocked
  • MistralAI-Userblocked

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 35 of 100 badge for The Wall Street Journal

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/wsj.com"><img src="https://aeo-audit.rezolve.com/finance/badges/wsj.com.svg" alt="Overall score 35 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
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