Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
October 9 and 10, 2026
when the AI assistants were asked
Account no.
1,473 of 2,219
its rank by overall score
Place in its category
12th of 18 insurtech companies
Closing balance

Named in

1of 60 answers

by 1 of 4 assistants

Statement note

What this means for Wagmo

AI assistants rarely name this insurtech company, mentioning it in 1 of 60 answers. Pumpkin and Healthy Paws are also named in the same answer. Its overall score is 26 out of 100, ranking 1,473rd of 2,219 companies. The website passes 3 of 14 technical checks measuring how ready it is for AI tools.

We asked 15 unbranded questions about its market, so no question mentioned Wagmo by name. AI assistants named it in 1 of the 60 answers. Counting only how often it is named, it ranks 41st of 97 in its sector. The typical insurer is named in 1.7% of answers.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its peers.

Overall score
26Overall score
  • Visibility2
  • Citations0
  • Sentiment50
  • Site quality73
  • AI readiness36
Summary of account
Named by AI in
1.7%
1 of 60 answers
Share of mentions
3.8%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
66 of 97
by overall score, where the typical insurer scores 28

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Line itemsSection 01

Every question, and where the company came up

Wagmo came up on 1 of 15 questions. Open any window to read that answer.

  1. 01How can companies add pet healthcare benefits to their employee perks?0/4
  2. 02Alternatives to traditional pet insurance for managing vet expenses0/4
  3. 03Is paying for a pet wellness plan worth it for new dog owners?0/4
  4. 04How to handle overlapping coverage from multiple pet health plans0/4
  5. 05How do accident-only pet insurance policies compare to comprehensive plans?0/4
  6. 06What are the best pet wellness plans for routine vet visits in the US?0/4
  7. 07How to find customizable pet healthcare plans that include wellness and emergencies0/4
  8. 08What non-insurance options exist for routine pet care coverage?0/4
  9. 09Pet healthcare solutions for employers looking to support employees with pets1/4
  10. 10Best pet insurance options for multi-pet households0/4
  11. 11Average monthly cost of pet insurance for cats in the US0/4
  12. 12Do pet wellness plans with low deductibles actually save money?0/4
  13. 13Should you get pet insurance for older pets in the United States?0/4
  14. 14What should I do if my pet insurance claim gets denied?0/4
  15. 15Pet insurance vs pet wellness plans—what's the difference?0/4
Total namedOpenAI: 0/15Claude: 0/15Perplexity: 1/15Gemini: 0/15All assistants: 1/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“Pet healthcare solutions for employers looking to support employees with pets”

… Standalone wellness plans: These help pay for predictable routine expenses without requiring full insurance, such as wellness exams, vaccines, parasite prevention, and dental care. Wagmo offers wellness, insurance, and telehealth options through a broader pet-health platform.

Pet-care financing or emergency assistance: Some programs provide short-term, zero-interest financing or similar support for unexpected veterinary bills; United Pet Care cites a product offering up to $500 with repayment over 12 months.

Pet-care services and leave: Employers can add pet-sitting, …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Pumpkin
    3
  2. 02
    Healthy Paws
    1

Share of mentions

CompanyShare
  1. Nationwide Pet Insurance
    50.0%
  2. Pumpkin
    23.1%
  3. Healthy Paws
    7.7%
  4. Fetch by The Dodo
    7.7%
  5. MetLife Pet Insurance
    7.7%
  6. Wagmo
    3.8%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    pawlicy.com
    12
  2. 02
    money.com
    8
  3. 03
    marketwatch.com
    8
  4. 04
    bestmoney.com
    8
  5. 05
    forbes.com
    7
  6. 06
    fetchpet.com
    7
  7. 07
    insurify.com
    7
  8. 08
    vetster.com
    6
  9. 09
    experian.com
    5
  10. 10
    spotpet.com
    5

Wagmo is in the study as an insurtech company.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Perplexity
1/15
Claude
0/15
Gemini
0/15
OpenAI
0/15
Market comparisonSection 06

How Wagmo compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
2

How often AI assistants name the company, and how that compares with its peers

Citations
0

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
73

How well built the website's own pages are

AI readiness
36

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with insurers

97 companies in this sector. The gold tick on each bar is the typical company.

Overall score
26
Ranks 66 of 97. Typical company: 28
Named in answers
1.7%
Ranks 41 of 97. Typical company: 1.7%
AI readiness
36
Ranks 7 of 97. Typical company: 29
Against its categorySection 08

Compared with insurtech companies

18 companies in this category. The gold tick on each bar is the typical company.

Overall score
26
Ranks 11 of 18. Typical company: 29
Named in answers
1.7%
Ranks 7 of 18. Typical company: 1.7%
AI readiness
36
Ranks 3 of 18. Typical company: 33
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Wagmo publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 25 of 100 · 97% of checks could run · checked on October 9, 2026 · wagmo.io · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotallowed
  • ClaudeBotallowed
  • Anthropic-AIallowed
  • Google-Extendedallowed
  • Applebot-Extendedallowed
  • Meta-ExternalAgentallowed
  • FacebookBotallowed
  • Bytespiderallowed
  • CCBotallowed
  • Diffbotallowed
  • Omgilibotallowed

AI search

  • OAI-SearchBotallowed
  • Claude-SearchBotallowed
  • PerplexityBotallowed
  • Applebotallowed
  • Amazonbotallowed
  • YouBotallowed

Answering questions

  • ChatGPT-Userallowed
  • Claude-Userallowed
  • Perplexity-Userallowed
  • DuckAssistBotallowed
  • MistralAI-Userallowed

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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