Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Vanguard

vanguard.com

Asset managersInvesting and wealth

Money20/20 attendee

Statement period
October 9, 2026
when the AI assistants were asked
Account no.
80 of 2,219
its rank by overall score
Place in its category
1st of 20 asset managers
Closing balance

Named in

11of 60 answers

by 4 of 4 assistants

Statement note

What this means for Vanguard

AI assistants name Vanguard in 18.3% of answers, which is much more often than the typical company in its sector at 0.8%. Vanguard's overall score is 44 out of 100, ranking 80th of 2,219 companies in the study. The website currently passes 3 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Vanguard by name. AI assistants named it in 11 of the 60 answers. Counting only how often it is named, it ranks 15th of 238 in its sector. The typical investing and wealth company is named in 0.8% of answers.

Overall score
44Overall score
  • Visibility23
  • Citations3
  • Sentiment99
  • Site quality80
  • AI readiness36
Summary of account
Named by AI in
18.3%
11 of 60 answers
Share of mentions
35.5%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 4
Rank in its sector
6 of 238
by overall score, where the typical investing and wealth company scores 28

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Line itemsSection 01

Every question, and where the company came up

Vanguard came up on 5 of 15 questions. Open any window to read that answer.

  1. 01Mutual funds vs ETFs for building an investment portfolio0/4
  2. 02How do I fix errors when transferring assets between investment accounts?0/4
  3. 03Are there any account maintenance fees for IRAs?1/4
  4. 04How can plan sponsors reduce fees for participants in a workplace retirement plan?0/4
  5. 05What are some non-traditional retirement savings vehicles besides 401(k) plans?0/4
  6. 06Average expense ratios for index mutual funds in the US0/4
  7. 07Best investment strategies for consultants managing multiple client portfolios0/4
  8. 08Are target-date retirement funds a good investment option?1/4
  9. 09Best tools for tracking personal investment performance online0/4
  10. 10Top-rated ETFs for long-term investors4/4
  11. 11Traditional IRA vs Roth IRA: which is better for young investors?0/4
  12. 12Alternatives to actively managed mutual funds for cost-conscious investors1/4
  13. 13Best low-cost mutual funds for retirement savings4/4
  14. 14Is it worth opening a brokerage account for individual investors?0/4
  15. 15Why can’t I contribute more to my 401(k) plan this year?0/4
Total namedOpenAI: 5/15Claude: 2/15Perplexity: 2/15Gemini: 2/15All assistants: 11/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Claude actually said

An answer that names the company

Claudenamed the company

“Top-rated ETFs for long-term investors”

I'll search for current information about top-rated ETFs for long-term investors.Based on current information, here are the top-rated ETFs for long-term investors:

Core Index ETFs (Broad Market)

Vanguard Total Stock Market (VTI) — tracks the CRSP US Total Market Index with 3,700+ U.S. stocks, providing instant diversification across the entire U.S. equity market. For investors who want one-fund simplicity, VTI is the standard recommendation. The expense ratio is 0.03%.

Vanguard S&P 500 ETF (VOO) and iShares Core S&P 500 ETF (IVV) both track the S&P 500, containing the 500 lar …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Share of mentions

CompanyShare
  1. Vanguard
    35.5%
  2. Fidelity Investments
    32.3%
  3. Charles Schwab
    29.0%
  4. J.P. Morgan Wealth Management
    3.2%
  5. T. Rowe Price
    0.0%
  6. E*TRADE (Morgan Stanley)
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    fidelity.com
    25
  2. 02
    morningstar.com
    19
  3. 03
    schwab.com
    18
  4. 04
    investor.vanguard.com
    15
  5. 05
    investopedia.com
    9
  6. 06
    investor.gov
    8
  7. 07
    sofi.com
    8
  8. 08
    ici.org
    7
  9. 09
    smartasset.com
    7
  10. 10
    fool.com
    7

Vanguard is in the study as an asset manager.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
5/15
Gemini
2/15
Perplexity
2/15
Claude
2/15
Market comparisonSection 06

How Vanguard compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
23

How often AI assistants name the company, and how that compares with its peers

Citations
3

How often AI uses the company's own website as a source

Sentiment
99

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
36

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with investing and wealth companies

238 companies in this sector. The gold tick on each bar is the typical company.

Overall score
44
Ranks 6 of 238. Typical company: 28
Named in answers
18.3%
Ranks 15 of 238. Typical company: 0.8%
AI readiness
36
Ranks 15 of 238. Typical company: 29
Against its categorySection 08

Compared with asset managers

20 companies in this category. The gold tick on each bar is the typical company.

Overall score
44
Ranks 1 of 20. Typical company: 28
Named in answers
18.3%
Ranks 1 of 20. Typical company: 0.0%
AI readiness
36
Ranks 1 of 20. Typical company: 25
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Vanguard publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtPublished
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
25 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtPartly met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 31 of 100 · 97% of checks could run · checked on October 9, 2026 · investor.vanguard.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 44 of 100 badge for Vanguard

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/vanguard.com"><img src="https://aeo-audit.rezolve.com/finance/badges/vanguard.com.svg" alt="Overall score 44 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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