Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
September 23 to October 1, 2026
when the AI assistants were asked
Account no.
14 of 2,219
its rank by overall score
Closing balance

Named in

28of 60 answers

by 4 of 4 assistants

Statement note

What this means for USAA

AI assistants name this auto and home insurer in 46.7% of answers, far more often than the typical company in its sector at 1.7%. Its overall score is 48 out of 100, ranking 14th of 2,219 overall and first of 97 in its sector. The website passes 3 of 14 technical checks for readiness for AI tools.

We asked 15 unbranded questions about its market, so no question mentioned USAA by name. AI assistants named it in 28 of the 60 answers. Counting only how often it is named, it ranks 1st of 97 in its sector. The typical insurer is named in 1.7% of answers.

Overall score
48Overall score
  • Visibility45
  • Citations4
  • Sentiment96
  • Site quality67
  • AI readiness29
Summary of account
Named by AI in
46.7%
28 of 60 answers
Share of mentions
45.2%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
1 of 97
by overall score, where the typical insurer scores 28

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Line itemsSection 01

Every question, and where the company came up

USAA came up on 9 of 15 questions. Open any window to read that answer.

  1. 01Military insurance vs civilian insurance: What are the key differences?0/4
  2. 02Typical costs of auto insurance tailored to active duty military personnel4/4
  3. 03Other ways for veterans to save on combined insurance policies2/4
  4. 04Are there low-fee banking services designed for military families?2/4
  5. 05How can military families file a claim for property damage while stationed overseas?0/4
  6. 06Best checking account features for military members who move frequently3/4
  7. 07Alternatives to traditional banks for military retirement solutions2/4
  8. 08Why choose life insurance options specifically tailored to military needs?0/4
  9. 09Top retirement planning tips for veterans transitioning to civilian life0/4
  10. 10What are some options besides standard renters insurance for deployed servicemembers?4/4
  11. 11How does military-focused banking compare to traditional banks in terms of benefits for servicemembers?0/4
  12. 12Should veterans bundle auto and property insurance for better savings?4/4
  13. 13What to do if a deployment affects your ability to access your bank account?0/4
  14. 14Is it worth getting specialized renters insurance for military members?3/4
  15. 15What are the best insurance options for active duty military families?4/4
Total namedOpenAI: 7/15Claude: 6/15Perplexity: 6/15Gemini: 9/15All assistants: 28/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Claude actually said

An answer that names the company

Claudenamed the company

“Typical costs of auto insurance tailored to active duty military personnel”

Based on current information, here's what you should know about auto insurance costs for active duty military personnel:

Average Costs

USAA offers the cheapest car insurance for military members and veterans at roughly $57 per month, while GEICO averages $1,192 per year. For comparison, on average, Americans spend about 3% of their income on car insurance.

Key Factors Affecting Costs

Vehicle insurance rates change when military members move to a new duty station, partly because states have different requirements for minimum coverage amounts, and other factors include the driver's age …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Armed Forces Insurance
    8
  2. 02
    Navy Federal Credit Union
    5
  3. 03
    PenFed Credit Union
    2

Share of mentions

CompanyShare
  1. USAA
    45.2%
  2. Navy Federal Credit Union
    21.0%
  3. Armed Forces Insurance
    16.1%
  4. PenFed Credit Union
    12.9%
  5. AAFMAA (American Armed Forces Mutual Aid Association)
    3.2%
  6. First Command Financial Services
    1.6%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    military.com
    22
  2. 02
    usaa.com (its own website)
    21
  3. 03
    navyfederal.org
    20
  4. 04
    afbank.com
    18
  5. 05
    forbes.com
    17
  6. 06
    aafmaa.com
    14
  7. 07
    afi.org
    14
  8. 08
    nerdwallet.com
    13
  9. 09
    usnews.com
    12
  10. 10
    cnbc.com
    12

USAA is in the study as an auto and home insurer.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
9/15
OpenAI
7/15
Claude
6/15
Perplexity
6/15
Market comparisonSection 06

How USAA compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
45

How often AI assistants name the company, and how that compares with its peers

Citations
4

How often AI uses the company's own website as a source

Sentiment
96

How positively AI describes the company

Site quality
67

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with insurers

97 companies in this sector. The gold tick on each bar is the typical company.

Overall score
48
Ranks 1 of 97. Typical company: 28
Named in answers
46.7%
Ranks 1 of 97. Typical company: 1.7%
AI readiness
29
Ranks 22 of 97. Typical company: 29
Against its categorySection 08

Compared with auto and home insurers

22 companies in this category. The gold tick on each bar is the typical company.

Overall score
48
Ranks 1 of 22. Typical company: 29
Named in answers
46.7%
Ranks 1 of 22. Typical company: 1.7%
AI readiness
29
Ranks 8 of 22. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. USAA publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 25 of 100 · 97% of checks could run · checked on October 3, 2026 · www.usaa.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

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Overall score 48 of 100 badge for USAA

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<a href="https://aeo-audit.rezolve.com/us/finance/usaa.com"><img src="https://aeo-audit.rezolve.com/finance/badges/usaa.com.svg" alt="Overall score 48 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
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