Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
October 9 to 14, 2026
when the AI assistants were asked
Account no.
419 of 2,219
its rank by overall score
Place in its category
26th of 203 payment processors
Closing balance

Named in

4of 60 answers

by 4 of 4 assistants

Statement note

What this means for Trustly

AI assistants name Trustly in 6.7% of answers, which is more often than the typical company in its sector. Trustly's overall score is 38 out of 100, ranking 419th of 2,219 companies. Its website passes 4 out of 14 technical checks for readiness for AI tools.

We asked 15 unbranded questions about its market, so no question mentioned Trustly by name. AI assistants named it in 4 of the 60 answers. Counting only how often it is named, it ranks 90th of 375 in its sector. The typical cards and payments company is named in 0.0% of answers.

Overall score
38Overall score
  • Visibility10
  • Citations3
  • Sentiment100
  • Site quality73
  • AI readiness29
Summary of account
Named by AI in
6.7%
4 of 60 answers
Share of mentions
18.2%
of the mentions of it and its 5 peers
AI readiness
4/14
technical checks passed. Typical for its sector: 4
Rank in its sector
59 of 375
by overall score, where the typical cards and payments company scores 27

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Line itemsSection 01

Every question, and where the company came up

Trustly came up on 1 of 15 questions. Open any window to read that answer.

  1. 01Do Pay by Bank options help reduce transaction costs for US businesses?0/4
  2. 02Alternatives to Pay by Bank for reducing payment processing fees online0/4
  3. 03How does Pay by Bank compare to ACH transfers for online business payments?0/4
  4. 04Pay by Bank solutions vs credit card payments: which is more cost-effective for online transactions?0/4
  5. 05What are the best Pay by Bank solutions for US businesses looking to boost online payment conversions?4/4
  6. 06What are some options for businesses seeking alternatives to traditional debit payments?0/4
  7. 07How do transaction fees for Pay by Bank solutions compare to other payment methods?0/4
  8. 08Top benefits of using Pay by Bank methods for ecommerce stores0/4
  9. 09What can cause delays in processing online Pay by Bank transactions?0/4
  10. 10Best use cases for Pay by Bank solutions in digital marketplaces0/4
  11. 11Which industries benefit most from adopting Pay by Bank in the United States?0/4
  12. 12Why are some customers unable to complete payments with Pay by Bank during checkout?0/4
  13. 13Typical pricing structure for Pay by Bank payment processing in the US0/4
  14. 14How can subscription businesses benefit from offering Pay by Bank at checkout?0/4
  15. 15Is implementing Pay by Bank worth it for mid-sized online retailers?0/4
Total namedOpenAI: 1/15Claude: 1/15Perplexity: 1/15Gemini: 1/15All assistants: 4/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“What are the best Pay by Bank solutions for US businesses looking to boost online payment conversions?”

For most US businesses, the strongest shortlist is Trustly, Plaid, Aeropay, and Link Money. The best choice depends on whether the priority is maximum checkout conversion, recurring payments, marketplace payouts, or lower processing costs.

Solution · Best for · Conversion-focused strengths · Main considerations

Trustly · Large merchants, marketplaces, travel, digital goods · Mature pay-by-bank network, direct account payments, consumer insights, and fast settlement; Trustly positions its product around higher conversion and lower payment costs. · Typicall …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Plaid
    14
  2. 02
    GoCardless
    1

Share of mentions

CompanyShare
  1. Plaid
    45.5%
  2. Stripe (Pay by Bank Beta)
    31.8%
  3. Trustly
    18.2%
  4. GoCardless
    4.5%
  5. Sila
    0.0%
  6. MX
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    stripe.com
    23
  2. 02
    aeropay.com
    17
  3. 03
    plaid.com
    17
  4. 04
    federalreserve.gov
    14
  5. 05
    adyen.com
    11
  6. 06
    trustly.com (its own website)
    9
  7. 07
    paymentsdive.com
    6
  8. 08
    carat.fiserv.com
    6
  9. 09
    wise.com
    5
  10. 10
    tink.com
    4

Trustly is in the study as a payment processor.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Claude
1/15
Gemini
1/15
OpenAI
1/15
Perplexity
1/15
Market comparisonSection 06

How Trustly compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
10

How often AI assistants name the company, and how that compares with its peers

Citations
3

How often AI uses the company's own website as a source

Sentiment
100

How positively AI describes the company

Site quality
73

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with cards and payments companies

375 companies in this sector. The gold tick on each bar is the typical company.

Overall score
38
Ranks 59 of 375. Typical company: 27
Named in answers
6.7%
Ranks 90 of 375. Typical company: 0.0%
AI readiness
29
Ranks 106 of 375. Typical company: 29
Against its categorySection 08

Compared with payment processors

203 companies in this category. The gold tick on each bar is the typical company.

Overall score
38
Ranks 25 of 203. Typical company: 27
Named in answers
6.7%
Ranks 37 of 203. Typical company: 0.0%
AI readiness
29
Ranks 59 of 203. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Trustly publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 25 of 100 · 97% of checks could run · checked on October 9, 2026 · www.trustly.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • PassedHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 38 of 100 badge for Trustly

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/trustly.com"><img src="https://aeo-audit.rezolve.com/finance/badges/trustly.com.svg" alt="Overall score 38 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
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