Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Started PR

startedpr.com

Marketing, communications and recruitment agenciesAdvisers and services

Money20/20 attendee

Statement period
October 9 to 14, 2026
when the AI assistants were asked
Account no.
712 of 2,219
its rank by overall score
Place in its category
17th of 64 agencies
Closing balance

Named in

1of 60 answers

by 1 of 4 assistants

Statement note

What this means for Started PR

AI assistants rarely name this agency: just 1 out of 60 answers, while in the same answer they also name Vested. Its overall score is 34 out of 100, placing it 712th of 2,219 and above the typical company in its sector. The website passes 4 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Started PR by name. AI assistants named it in 1 of the 60 answers. Counting only how often it is named, it ranks 118th of 346 in its sector. The typical advisory or services firm is named in 0.0% of answers.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its peers.

Overall score
34Overall score
  • Visibility2
  • Citations0
  • Sentiment100
  • Site quality67
  • AI readiness29
Summary of account
Named by AI in
1.7%
1 of 60 answers
Share of mentions
3.2%
of the mentions of it and its 5 peers
AI readiness
4/14
technical checks passed. Typical for its sector: 4
Rank in its sector
92 of 346
by overall score, where the typical advisory or services firm scores 27

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Line itemsSection 01

Every question, and where the company came up

Started PR came up on 1 of 15 questions. Open any window to read that answer.

  1. 01How do specialist communications agencies help fintechs during funding rounds or product launches?0/4
  2. 02Why might a PR campaign for a fintech startup fail to generate media coverage?0/4
  3. 03What are the pros and cons of freelance PR consultants versus full-service agencies for growth-stage fintechs?0/4
  4. 04How does working with a specialist tech PR agency compare to a generalist PR agency for fintech businesses?0/4
  5. 05How can a fintech company find a communications partner that understands emerging technologies?0/4
  6. 06What should fintech founders look for when selecting a partner for earned media and strategic communications?0/4
  7. 07What types of messaging strategies are effective for fintech companies targeting investors and key stakeholders?0/4
  8. 08Are there affordable PR services tailored for early-stage fintechs in the US?0/4
  9. 09How much does it typically cost for a US fintech startup to retain a public relations agency?0/4
  10. 10Is hiring a PR agency for a fintech firm worth the investment at the growth stage?0/4
  11. 11What are alternatives to hiring a traditional agency for fintech public relations?0/4
  12. 12What are the best public relations agencies for fintech startups in the US?0/4
  13. 13Where can growing fintech businesses access networks of media and investor contacts through communications partners?1/4
  14. 14How can fintech founders manage their own media relations without an external agency?0/4
  15. 15What are common communications challenges fintech companies face as they scale?0/4
Total namedOpenAI: 0/15Claude: 0/15Perplexity: 1/15Gemini: 0/15All assistants: 1/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“Where can growing fintech businesses access networks of media and investor contacts through communications partners?”

Growing fintech businesses can access these networks through specialist fintech communications and PR partners, especially:

Started PR — connects fintech companies with influential investors, media, peer groups, journalists, analysts, events, and industry communities through its advisory board and partner network.

Montieth & Company — provides media relations plus investor-relations services, including analyst relations, roadshows, investor conferences, and outreach across North America, EMEA, APAC, and LATAM.

GlobalCom — operates fintech communications programs ac …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Vested
    1

Share of mentions

CompanyShare
  1. FinTech PR
    87.1%
  2. Vested
    6.5%
  3. Started PR
    3.2%
  4. Clarity (Clarity Global)
    3.2%
  5. Ballou
    0.0%
  6. Gosling Media
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    slicedbrand.com
    21
  2. 02
    linkedin.com
    13
  3. 03
    cracklepr.com
    11
  4. 04
    boltpr.com
    8
  5. 05
    prlab.co
    8
  6. 06
    salientpr.com
    6
  7. 07
    amworldgroup.com
    6
  8. 08
    ninjapromo.io
    6
  9. 09
    beantownmv.com
    5
  10. 10
    avenuez.com
    5

Started PR is in the study as an agency.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Perplexity
1/15
Claude
0/15
Gemini
0/15
OpenAI
0/15
Market comparisonSection 06

How Started PR compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
2

How often AI assistants name the company, and how that compares with its peers

Citations
0

How often AI uses the company's own website as a source

Sentiment
100

How positively AI describes the company

Site quality
67

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with advisory and services firms

346 companies in this sector. The gold tick on each bar is the typical company.

Overall score
34
Ranks 92 of 346. Typical company: 27
Named in answers
1.7%
Ranks 118 of 346. Typical company: 0.0%
AI readiness
29
Ranks 96 of 346. Typical company: 29
Against its categorySection 08

Compared with agencies

64 companies in this category. The gold tick on each bar is the typical company.

Overall score
34
Ranks 16 of 64. Typical company: 27
Named in answers
1.7%
Ranks 18 of 64. Typical company: 0.0%
AI readiness
29
Ranks 24 of 64. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Started PR publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
63 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 32 of 100 · 97% of checks could run · checked on October 9, 2026 · www.startedpr.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • PassedExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets rules for 13 AI crawlers by name. All others follow its general rules.

Training AI

  • GPTBot*partly
  • ClaudeBot*partly
  • Anthropic-AI*partly
  • Google-Extended*partly
  • Applebot-Extended*partly
  • Meta-ExternalAgent*partly
  • FacebookBot*partly
  • Bytespider*partly
  • CCBot*partly
  • Diffbotpartly
  • Omgilibot*partly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbot*partly
  • YouBot*partly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBot*partly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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End of statement
All 2,219 companiesHow we measured this
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