Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
October 9, 2026
when the AI assistants were asked
Account no.
66 of 2,219
its rank by overall score
Place in its category
6th of 203 payment processors
Closing balance

Named in

22of 60 answers

by 4 of 4 assistants

Statement note

What this means for Square

AI assistants name this payment processor in 36.7% of answers, which is much more often than the typical company in its sector. It has an overall score of 44 out of 100, ranking 66th of 2,219 companies. Its website passes 5 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Square by name. AI assistants named it in 22 of the 60 answers. Counting only how often it is named, it ranks 18th of 375 in its sector. The typical cards and payments company is named in 0.0% of answers.

Overall score
44Overall score
  • Visibility34
  • Citations3
  • Sentiment78
  • Site quality80
  • AI readiness36
Summary of account
Named by AI in
36.7%
22 of 60 answers
Share of mentions
31.4%
of the mentions of it and its 5 peers
AI readiness
5/14
technical checks passed. Typical for its sector: 4
Rank in its sector
13 of 375
by overall score, where the typical cards and payments company scores 27

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Line itemsSection 01

Every question, and where the company came up

Square came up on 9 of 15 questions. Open any window to read that answer.

  1. 01What are effective ways to use POS platforms to increase customer loyalty in a local coffee shop?0/4
  2. 02Cloud-based POS systems vs. legacy POS software for food service businesses—what are the main differences?0/4
  3. 03How much does it cost to set up a cloud-based POS system for a retail store?1/4
  4. 04What are alternatives to POS software for accepting payments at pop-up events?3/4
  5. 05Are integrated order and inventory management tools necessary for small restaurants?0/4
  6. 06What are typical processing fees for business payment platforms in the US?3/4
  7. 07What are the best point of sale platforms for small businesses in the US?4/4
  8. 08Why is my POS terminal not accepting chip card payments?1/4
  9. 09Which payment processing solutions work well for cafes and bakeries?4/4
  10. 10How do mobile payment registers compare to traditional cash registers for retail shops?0/4
  11. 11How can a POS system help manage staff scheduling and payroll for a small business?1/4
  12. 12What other options exist for small businesses seeking simple mobile payment solutions?4/4
  13. 13Can a unified POS and payment platform help grow revenue for a new retail business?0/4
  14. 14How can I fix syncing issues between my payment software and inventory tracker?0/4
  15. 15Is it worth investing in an all-in-one business payment and POS platform for a small retail store?1/4
Total namedOpenAI: 7/15Claude: 5/15Perplexity: 4/15Gemini: 6/15All assistants: 22/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“What are the best point of sale platforms for small businesses in the US?”

The best POS platform depends on your business type, but Square is the strongest default choice for most US small businesses because it offers a free base plan, simple setup, payment processing, and tools for invoices, inventory, and customer management.

Platform · Best for · Main strengths · Watch-outs

Square · Most small businesses, startups, mobile sellers · Free basic POS, easy hardware, payments, invoicing, inventory, appointments, and payroll integrations; commonly recommended as the best overall small-business POS. · Payment rates can b …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Clover
    23
  2. 02
    Lightspeed
    13
  3. 03
    Toast
    10

Share of mentions

CompanyShare
  1. Square
    31.4%
  2. Shopify POS
    22.9%
  3. Clover
    21.4%
  4. Lightspeed
    12.9%
  5. Toast
    11.4%
  6. Revel Systems
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    fitsmallbusiness.com
    15
  2. 02
    squareup.com (its own website)
    11
  3. 03
    stripe.com
    11
  4. 04
    shopify.com
    10
  5. 05
    pos.toasttab.com
    7
  6. 06
    paypal.com
    7
  7. 07
    eposnow.com
    6
  8. 08
    connectpos.com
    6
  9. 09
    lightspeedhq.com
    6
  10. 10
    business.com
    5

Square is in the study as a payment processor.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
7/15
Gemini
6/15
Claude
5/15
Perplexity
4/15
Market comparisonSection 06

How Square compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
34

How often AI assistants name the company, and how that compares with its peers

Citations
3

How often AI uses the company's own website as a source

Sentiment
78

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
36

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with cards and payments companies

375 companies in this sector. The gold tick on each bar is the typical company.

Overall score
44
Ranks 13 of 375. Typical company: 27
Named in answers
36.7%
Ranks 18 of 375. Typical company: 0.0%
AI readiness
36
Ranks 41 of 375. Typical company: 29
Against its categorySection 08

Compared with payment processors

203 companies in this category. The gold tick on each bar is the typical company.

Overall score
44
Ranks 6 of 203. Typical company: 27
Named in answers
36.7%
Ranks 6 of 203. Typical company: 0.0%
AI readiness
36
Ranks 23 of 203. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Square publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtPublished
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 36 of 100 · 97% of checks could run · checked on October 9, 2026 · squareup.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • PassedHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Passedllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 44 of 100 badge for Square

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/squareup.com"><img src="https://aeo-audit.rezolve.com/finance/badges/squareup.com.svg" alt="Overall score 44 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
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