Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

SimplyInsured

simplyinsured.com

Health insurersInsurance

Money20/20 attendee

Statement period
October 9 to 14, 2026
when the AI assistants were asked
Account no.
238 of 2,219
its rank by overall score
Place in its category
1st of 11 health insurers
Closing balance

Named in

9of 60 answers

by 4 of 4 assistants

Statement note

What this means for SimplyInsured

AI assistants name this health insurer in 15% of answers, while the typical company in its sector is named in 1.7% of answers. SimplyInsured's overall score is 40 out of 100, ranked 238th of 2,219, and 9th out of 97 in its sector. Its website passes 3 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned SimplyInsured by name. AI assistants named it in 9 of the 60 answers. Counting only how often it is named, it ranks 7th of 97 in its sector. The typical insurer is named in 1.7% of answers.

Overall score
40Overall score
  • Visibility21
  • Citations1
  • Sentiment79
  • Site quality93
  • AI readiness21
Summary of account
Named by AI in
15.0%
9 of 60 answers
Share of mentions
36.0%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
9 of 97
by overall score, where the typical insurer scores 28

Get the full report on SimplyInsured as a PDF

Enter your work email to download it.

We’ll use your email to follow up about this report. Privacy policy

Line itemsSection 01

Every question, and where the company came up

SimplyInsured came up on 4 of 15 questions. Open any window to read that answer.

  1. 01Can small businesses with just a few employees use group health insurance marketplaces?0/4
  2. 02Should my small business choose a high-deductible health plan or a PPO option?0/4
  3. 03Why might a small employer health application be rejected, and how can I resolve it?0/4
  4. 04How do I handle adding new employees to my small business health plan mid-year?0/4
  5. 05Is it worth using an online platform to manage small business health insurance instead of working with a local agent?0/4
  6. 06How do payroll deductions work for small business health insurance when using an online platform?2/4
  7. 07Group health insurance vs individual health plans for small businesses—what’s the difference?0/4
  8. 08What are some alternatives to traditional group health insurance for small businesses?0/4
  9. 09How can a small business get an instant quote for employee health coverage with no hidden broker fees?4/4
  10. 10Traditional broker services vs online health insurance marketplaces for small employers—how do they compare?0/4
  11. 11How can small employers find affordable health, dental, and vision coverage for their teams?0/4
  12. 12What factors impact the monthly premiums for small business health insurance plans?0/4
  13. 13Are there any online tools besides traditional brokers for comparing small business health insurance options?1/4
  14. 14What options exist for small businesses who don't meet minimum participation requirements for group health plans?0/4
  15. 15What are the best platforms for small business owners to compare group health insurance plans online?2/4
Total namedOpenAI: 3/15Claude: 2/15Perplexity: 2/15Gemini: 2/15All assistants: 9/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“How can a small business get an instant quote for employee health coverage with no hidden broker fees?”

A small business can get an instant, side-by-side health-coverage quote online by using a transparent small-business marketplace such as eHealth or SimplyInsured. These platforms state that they provide quotes without plan markups or hidden broker fees; eHealth says its prices match those available directly from carriers.

How to do it

1. Gather basic details: ZIP code, number of employees, employee ages, coverage effective date, and desired employer contribution.

2. Use an online quote tool: Enter the information once to compare group plans from multiple insurer …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    eHealth
    6

Share of mentions

CompanyShare
  1. SimplyInsured
    36.0%
  2. eHealth
    36.0%
  3. Gusto (Benefits Marketplace)
    24.0%
  4. HealthSherpa for Employers
    4.0%
  5. Stride Health (for Employers)
    0.0%
  6. Take Command Health (Small Business QSEHRA & ICHRA Administration)
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    healthcare.gov
    37
  2. 02
    ehealthinsurance.com
    13
  3. 03
    peoplekeep.com
    11
  4. 04
    cbo.gov
    8
  5. 05
    takecommandhealth.com
    7
  6. 06
    gusto.com
    6
  7. 07
    cms.gov
    6
  8. 08
    simplyinsured.com (its own website)
    6
  9. 09
    mahealthconnector.org
    6
  10. 10
    nerdwallet.com
    5

SimplyInsured is in the study as a health insurer.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
3/15
Claude
2/15
Gemini
2/15
Perplexity
2/15
Market comparisonSection 06

How SimplyInsured compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
21

How often AI assistants name the company, and how that compares with its peers

Citations
1

How often AI uses the company's own website as a source

Sentiment
79

How positively AI describes the company

Site quality
93

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with insurers

97 companies in this sector. The gold tick on each bar is the typical company.

Overall score
40
Ranks 9 of 97. Typical company: 28
Named in answers
15.0%
Ranks 7 of 97. Typical company: 1.7%
AI readiness
21
Ranks 51 of 97. Typical company: 29
Against its categorySection 08

Compared with health insurers

11 companies in this category. The gold tick on each bar is the typical company.

Overall score
40
Ranks 1 of 11. Typical company: 37
Named in answers
15.0%
Ranks 1 of 11. Typical company: 5.0%
AI readiness
21
Ranks 7 of 11. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.

To reach level 1:
  • 2 of robots.txt, Sitemap, Link headers
Can an AI agent check out here?

Not by itself. SimplyInsured publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
41 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapNot met

    Serve an XML sitemap and reference it from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 16 of 100 · 97% of checks could run · checked on October 9, 2026 · www.simplyinsured.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • Not metXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • PassedMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Take it with you

Get the full report on SimplyInsured as a PDF

Every number on this page in a PDF you can keep and share with your team. Enter your work email to download it.

We’ll use your email to follow up about this report. Privacy policy

ShareSection 12

Share this result

Overall score 40 of 100 badge for SimplyInsured

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/simplyinsured.com"><img src="https://aeo-audit.rezolve.com/finance/badges/simplyinsured.com.svg" alt="Overall score 40 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
Next step

Want AI assistants to name your company?

Book a 30-minute demo to see Rezolve Ai in action and what it can do for your business.

Request a demo