Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
September 23 to October 1, 2026
when the AI assistants were asked
Account no.
777 of 2,219
its rank by overall score
Closing balance

Named in

4of 60 answers

by 3 of 4 assistants

Statement note

What this means for Nationwide Mutual Insurance

AI assistants name this auto and home insurer in 6.7% of answers, more often than the typical company in its sector at 1.7%. Its overall score is 32 out of 100, ranking 777th of 2,219 in the study and 31st among 97 in its sector. Its website passes 4 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Nationwide Mutual Insurance by name. AI assistants named it in 4 of the 60 answers. Counting only how often it is named, it ranks 18th of 97 in its sector. The typical insurer is named in 1.7% of answers.

Overall score
32Overall score
  • Visibility10
  • Citations1
  • Sentiment50
  • Site quality87
  • AI readiness43
Summary of account
Named by AI in
6.7%
4 of 60 answers
Share of mentions
20.0%
of the mentions of it and its 5 peers
AI readiness
4/14
technical checks passed. Typical for its sector: 3
Rank in its sector
31 of 97
by overall score, where the typical insurer scores 28

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Line itemsSection 01

Every question, and where the company came up

Nationwide Mutual Insurance came up on 2 of 15 questions. Open any window to read that answer.

  1. 01How can life insurance support family financial planning?0/4
  2. 02What are some investment options besides annuities for steady retirement income?0/4
  3. 03Why would an auto insurance claim get denied after an accident?0/4
  4. 04Most important insurance coverages for a home-based business0/4
  5. 05Are usage-based auto insurance programs actually cheaper for safe drivers?0/4
  6. 06Best types of small business insurance policies for startups1/4
  7. 07Business liability vs. property insurance—what are the key differences?0/4
  8. 08How does auto insurance differ from motorcycle insurance in terms of coverage needs?0/4
  9. 09Alternatives to traditional long-term care insurance for retirement planning0/4
  10. 10How much does RV insurance typically cost per year in the US?0/4
  11. 11Alternatives to standard business liability insurance for freelance professionals0/4
  12. 12Should I get renters insurance if my landlord has property coverage?0/4
  13. 13Is umbrella insurance worth it for families with multiple vehicles?0/4
  14. 14What are the best options for combining home and auto insurance in the US?3/4
  15. 15What steps should you take if your retirement account statement shows unusual activity?0/4
Total namedOpenAI: 1/15Claude: 2/15Perplexity: 1/15Gemini: 0/15All assistants: 4/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“What are the best options for combining home and auto insurance in the US?”

The best options for combining home and auto insurance in the US are usually State Farm, Amica, Farmers, Nationwide, and Allstate, with USAA often best for eligible military members and veterans.

A practical way to choose is:

Best overall savings: State Farm — cited for the largest or near-largest bundle discounts, with estimates ranging from up to $1,429 per year to about 22% average savings.

Best customer experience / flexibility: Amica — frequently ranked highly for overall bundle quality and customer experience, with saving …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Progressive
    5
  2. 02
    Allstate
    3
  3. 03
    State Farm
    3
  4. 04
    Liberty Mutual
    1

Share of mentions

CompanyShare
  1. Progressive
    30.0%
  2. Nationwide Mutual Insurance
    20.0%
  3. State Farm
    20.0%
  4. Allstate
    20.0%
  5. Liberty Mutual
    10.0%
  6. Farmers Insurance
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    progressive.com
    15
  2. 02
    forbes.com
    11
  3. 03
    insureon.com
    10
  4. 04
    finance.yahoo.com
    10
  5. 05
    cnbc.com
    10
  6. 06
    kiplinger.com
    8
  7. 07
    nerdwallet.com
    8
  8. 08
    iii.org
    7
  9. 09
    insurance.com
    7
  10. 10
    moneygeek.com
    7

Nationwide Mutual Insurance is in the study as an auto and home insurer.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Claude
2/15
OpenAI
1/15
Perplexity
1/15
Gemini
0/15
Market comparisonSection 06

How Nationwide Mutual Insurance compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
10

How often AI assistants name the company, and how that compares with its peers

Citations
1

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
43

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with insurers

97 companies in this sector. The gold tick on each bar is the typical company.

Overall score
32
Ranks 31 of 97. Typical company: 28
Named in answers
6.7%
Ranks 18 of 97. Typical company: 1.7%
AI readiness
43
Ranks 2 of 97. Typical company: 29
Against its categorySection 08

Compared with auto and home insurers

22 companies in this category. The gold tick on each bar is the typical company.

Overall score
32
Ranks 7 of 22. Typical company: 29
Named in answers
6.7%
Ranks 6 of 22. Typical company: 1.7%
AI readiness
43
Ranks 2 of 22. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent check out here?

Not by itself. Nationwide Mutual Insurance publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 25 of 100 · 97% of checks could run · checked on October 4, 2026 · nationwide.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • PassedHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

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Overall score 32 of 100 badge for Nationwide Mutual Insurance

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/nationwide.com"><img src="https://aeo-audit.rezolve.com/finance/badges/nationwide.com.svg" alt="Overall score 32 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
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