Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
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Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

McKinsey & Company

mckinsey.com

Consultancies and professional servicesAdvisers and services

Money20/20 attendee

Also in the US AI Visibility Study

Statement period
September 23 to 26, 2026
when the AI assistants were asked
Account no.
757 of 2,219
its rank by overall score
Place in its category
44th of 177 consultancies
Closing balance

Named in

20of 60 answers

by 4 of 4 assistants

Statement note

What this means for McKinsey & Company

AI assistants name this consultancy in 33.3% of answers, which is much more often than the typical company in its sector. Its overall score is 32 out of 100, ranking 757th of 2,219 companies, and 108th of 346 in its sector. The company's website passes 4 out of 14 technical checks for readiness for AI tools.

We asked 15 unbranded questions about its market, so no question mentioned McKinsey & Company by name. AI assistants named it in 20 of the 60 answers. Counting only how often it is named, it ranks 4th of 346 in its sector. The typical advisory or services firm is named in 0.0% of answers.

Overall score
32Overall score
  • Visibility33
  • Citations1
  • Sentiment50
  • Site quality50
  • AI readiness29
Summary of account
Named by AI in
33.3%
20 of 60 answers
Share of mentions
36.4%
of the mentions of it and its 5 peers
AI readiness
4/14
technical checks passed. Typical for its sector: 4
Rank in its sector
108 of 346
by overall score, where the typical advisory or services firm scores 27

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Line itemsSection 01

Every question, and where the company came up

McKinsey & Company came up on 7 of 15 questions. Open any window to read that answer.

  1. 01Examples of how management consulting can enable sustainable business practices in large organizations?2/4
  2. 02How do I know if my company needs a management consulting firm to help with transformation initiatives?0/4
  3. 03Are premium management consulting services worth the investment for large corporations?0/4
  4. 04Best US-based consulting firms specializing in organizational capability building for executives?4/4
  5. 05Management consulting vs strategic advisory: What’s the difference for enterprise clients?0/4
  6. 06How can a management consultant help accelerate digital transformation for a Fortune 500 company?0/4
  7. 07Common challenges corporations face when partnering with management consultants?0/4
  8. 08How do technology consulting and management consulting compare in driving organizational change?1/4
  9. 09What are other options besides traditional management consulting for driving innovation in large companies?0/4
  10. 10How do management consulting rates vary for strategy projects versus operational improvement projects?1/4
  11. 11Alternatives to hiring a full-service management consulting firm for strategy development?0/4
  12. 12Why do some change management projects led by consultants fail to achieve results?0/4
  13. 13What are the best management consulting firms for corporate innovation and digital transformation?4/4
  14. 14What is the typical fee structure for top management consulting firms in the United States?4/4
  15. 15Top management consulting services for sustainable growth strategies in the US?4/4
Total namedOpenAI: 4/15Claude: 6/15Perplexity: 5/15Gemini: 5/15All assistants: 20/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“Top management consulting services for sustainable growth strategies in the US?”

For sustainable growth strategies in the U.S., the strongest management consulting options in the results are McKinsey, EY-Parthenon, PwC, Deloitte, KPMG, Accenture, Bain, BCG, ERM, and RSM because they combine strategy with sustainability, ESG, and transformation capabilities.

McKinsey: positions sustainability as a way to “fuel growth while cutting carbon” and create competitive advantage and resilience.

EY-Parthenon: offers strategy for organic and inorganic growth, plus sustainability/ESG strategy, M&A, capital allocation, due diligence …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Bain & Company
    16
  2. 02
    Boston Consulting Group (BCG)
    5
  3. 03
    Oliver Wyman
    1

Share of mentions

CompanyShare
  1. McKinsey & Company
    36.4%
  2. Boston Consulting Group (BCG)
    32.7%
  3. Bain & Company
    29.1%
  4. Oliver Wyman
    1.8%
  5. Kearney
    0.0%
  6. Strategy& (part of PwC)
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    casebasix.com
    15
  2. 02
    nmsconsulting.com
    13
  3. 03
    hackingthecaseinterview.com
    10
  4. 04
    consultport.com
    9
  5. 05
    bcg.com
    9
  6. 06
    linkedin.com
    9
  7. 07
    forbes.com
    9
  8. 08
    preplounge.com
    8
  9. 09
    consultancy.org
    8
  10. 10
    consulting.us
    8

McKinsey & Company is in the study as a consultancy.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Claude
6/15
Gemini
5/15
Perplexity
5/15
OpenAI
4/15
Market comparisonSection 06

How McKinsey & Company compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
33

How often AI assistants name the company, and how that compares with its peers

Citations
1

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
50

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with advisory and services firms

346 companies in this sector. The gold tick on each bar is the typical company.

Overall score
32
Ranks 108 of 346. Typical company: 27
Named in answers
33.3%
Ranks 4 of 346. Typical company: 0.0%
AI readiness
29
Ranks 96 of 346. Typical company: 29
Against its categorySection 08

Compared with consultancies

177 companies in this category. The gold tick on each bar is the typical company.

Overall score
32
Ranks 44 of 177. Typical company: 27
Named in answers
33.3%
Ranks 2 of 177. Typical company: 0.0%
AI readiness
29
Ranks 48 of 177. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent check out here?

Not by itself. McKinsey & Company publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtPublished
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthCould not check

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 36 of 100 · 94% of checks could run · checked on October 4, 2026 · www.mckinsey.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Passedllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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Overall score 32 of 100 badge for McKinsey & Company

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End of statement
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