Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Massachusetts Mutual Life Insurance

massmutual.com

Life insurance and annuitiesInsurance

Also in the US AI Visibility Study

Statement period
September 23 to 25, 2026
when the AI assistants were asked
Account no.
872 of 2,219
its rank by overall score
Place in its category
4th of 17 life insurers
Closing balance

Named in

3of 60 answers

by 3 of 4 assistants

Statement note

What this means for Massachusetts Mutual Life Insurance

AI assistants name this life insurer in 5% of answers, which is more often than the typical company in its sector. Its overall score is 30 out of 100, ranking 872nd of 2,219 companies. The website passes 3 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Massachusetts Mutual Life Insurance by name. AI assistants named it in 3 of the 60 answers. Counting only how often it is named, it ranks 22nd of 97 in its sector. The typical insurer is named in 1.7% of answers.

Overall score
30Overall score
  • Visibility8
  • Citations1
  • Sentiment50
  • Site quality87
  • AI readiness21
Summary of account
Named by AI in
5.0%
3 of 60 answers
Share of mentions
17.6%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
35 of 97
by overall score, where the typical insurer scores 28

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Line itemsSection 01

Every question, and where the company came up

Massachusetts Mutual Life Insurance came up on 1 of 15 questions. Open any window to read that answer.

  1. 01What are alternatives to traditional life insurance for protecting loved ones financially?0/4
  2. 02What should I do if I miss a premium payment on my life insurance policy?0/4
  3. 03Are annuities a good choice for generating guaranteed retirement income?0/4
  4. 04What are the best life insurance options for families seeking financial protection?3/4
  5. 05How much does basic term life insurance typically cost in the US?0/4
  6. 06What factors influence the price of universal life insurance policies?0/4
  7. 07Which retirement planning strategies are most effective for people in their 40s?0/4
  8. 08Where can I find financial services that help with both retirement planning and insurance?0/4
  9. 09Term life insurance vs whole life insurance—what are the main differences?0/4
  10. 10How can life insurance be used as part of estate planning?0/4
  11. 11What are practical ways to use disability income insurance if you become unable to work?0/4
  12. 12How does disability income insurance compare to critical illness coverage?0/4
  13. 13Which investment products can supplement retirement savings outside of employer-sponsored plans?0/4
  14. 14Is it worth buying permanent life insurance for long-term financial goals?0/4
  15. 15How can I update the beneficiaries on my retirement account?0/4
Total namedOpenAI: 0/15Claude: 1/15Perplexity: 1/15Gemini: 1/15All assistants: 3/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Claude actually said

An answer that names the company

Claudenamed the company

“What are the best life insurance options for families seeking financial protection?”

… Guardian Life, Fidelity, Penn Mutual, Lincoln Financial and MassMutual have the best family life insurance policies in 2026. Guardian Life ranks best overall for family life insurance in 2026, with monthly premiums averaging $16 for women and $19 for men. Lincoln Financial is the cheapest life insurance provider for families in our analysis, though all providers in our list have affordable monthly rates.

Coverage Options & Riders

Parents should prioritize their own coverage before buying life insurance for a newborn because the main goal of family life insurance is to replace income and …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Pacific Life
    1
  2. 02
    Northwestern Mutual
    1
  3. 03
    Prudential Financial
    1

Share of mentions

CompanyShare
  1. Guardian Life Insurance Company of America
    23.5%
  2. Massachusetts Mutual Life Insurance
    17.6%
  3. Prudential Financial
    17.6%
  4. Pacific Life
    17.6%
  5. New York Life Insurance Company
    11.8%
  6. Northwestern Mutual
    11.8%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    guardianlife.com
    23
  2. 02
    fidelity.com
    17
  3. 03
    westernsouthern.com
    17
  4. 04
    schwab.com
    11
  5. 05
    nerdwallet.com
    11
  6. 06
    protective.com
    11
  7. 07
    newyorklife.com
    9
  8. 08
    moneygeek.com
    9
  9. 09
    ethos.com
    8
  10. 10
    northwesternmutual.com
    8

Massachusetts Mutual Life Insurance is in the study as a life insurer.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Claude
1/15
Gemini
1/15
Perplexity
1/15
OpenAI
0/15
Market comparisonSection 06

How Massachusetts Mutual Life Insurance compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
8

How often AI assistants name the company, and how that compares with its peers

Citations
1

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with insurers

97 companies in this sector. The gold tick on each bar is the typical company.

Overall score
30
Ranks 35 of 97. Typical company: 28
Named in answers
5.0%
Ranks 22 of 97. Typical company: 1.7%
AI readiness
21
Ranks 51 of 97. Typical company: 29
Against its categorySection 08

Compared with life insurers

17 companies in this category. The gold tick on each bar is the typical company.

Overall score
30
Ranks 4 of 17. Typical company: 27
Named in answers
5.0%
Ranks 2 of 17. Typical company: 0.0%
AI readiness
21
Ranks 7 of 17. Typical company: 21
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Massachusetts Mutual Life Insurance publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 25 of 100 · 97% of checks could run · checked on October 4, 2026 · www.massmutual.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Take it with you

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ShareSection 12

Share this result

Overall score 30 of 100 badge for Massachusetts Mutual Life Insurance

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/massmutual.com"><img src="https://aeo-audit.rezolve.com/finance/badges/massmutual.com.svg" alt="Overall score 30 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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