Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Liberty Mutual

libertymutual.com

Auto and home insuranceInsurance

Money20/20 attendee

Statement period
October 9, 2026
when the AI assistants were asked
Account no.
418 of 2,219
its rank by overall score
Place in its category
5th of 22 auto and home insurers
Closing balance

Named in

4of 60 answers

by 3 of 4 assistants

Statement note

What this means for Liberty Mutual

AI assistants name Liberty Mutual in 6.7% of answers, which is more frequent than the typical company in its sector. Its overall score is 38 out of 100, placing it 418th of 2,219 companies, and it ranks 14th of 97 in the insurance sector. The company's website passes 5 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Liberty Mutual by name. AI assistants named it in 4 of the 60 answers. Counting only how often it is named, it ranks 18th of 97 in its sector. The typical insurer is named in 1.7% of answers.

Overall score
38Overall score
  • Visibility8
  • Citations1
  • Sentiment88
  • Site quality87
  • AI readiness36
Summary of account
Named by AI in
6.7%
4 of 60 answers
Share of mentions
11.8%
of the mentions of it and its 5 peers
AI readiness
5/14
technical checks passed. Typical for its sector: 3
Rank in its sector
14 of 97
by overall score, where the typical insurer scores 28

Get the full report on Liberty Mutual as a PDF

Enter your work email to download it.

We’ll use your email to follow up about this report. Privacy policy

Line itemsSection 01

Every question, and where the company came up

Liberty Mutual came up on 3 of 15 questions. Open any window to read that answer.

  1. 01What type of insurance do I need if I drive for a rideshare service part-time?0/4
  2. 02Do most insurance providers offer 24/7 customer support, and does that matter for claims?1/4
  3. 03What options exist for homeowners who are unable to get coverage due to previous claims or risk factors?0/4
  4. 04What should I do if my home insurance claim is taking too long to process?0/4
  5. 05Why might a small business liability claim be denied by insurance providers?0/4
  6. 06What insurance coverage is recommended for renters living in high-risk weather areas?0/4
  7. 07Which companies offer reliable auto and home insurance bundles for families?2/4
  8. 08What are the differences between term life and whole life insurance for individuals?0/4
  9. 09What affects the cost of life insurance premiums for individuals in the US?0/4
  10. 10What alternatives are available for small business owners who don’t qualify for traditional business insurance?0/4
  11. 11What are the best insurance options for small business owners in the US?1/4
  12. 12How does renters insurance compare to homeowners insurance in terms of coverage and cost?0/4
  13. 13How much can you typically save per year by bundling auto and home insurance policies?0/4
  14. 14Are there alternatives to standard pet insurance for covering vet bills?0/4
  15. 15Is it worth bundling car and home insurance to save money?0/4
Total namedOpenAI: 1/15Claude: 2/15Perplexity: 0/15Gemini: 1/15All assistants: 4/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What OpenAI actually said

An answer that names the company

OpenAInamed the company

“Which companies offer reliable auto and home insurance bundles for families?”

Short answer — the large, reliable insurers most families use when bundling auto + home are (in no particular order): State Farm, Allstate, Progressive, Nationwide, Liberty Mutual, Travelers, Amica, Erie Insurance, USAA (if you’re eligible), and Nationwide/Farmers. These carriers commonly advertise multi‑policy discounts, have broad agent/online support, and score well on customer satisfaction studies. (cnbc.com)

What each one is good for (quick summary)

State Farm — very large agent network and strong market share; often del …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    State Farm
    10
  2. 02
    Progressive
    8
  3. 03
    Allstate
    7
  4. 04
    Nationwide
    5

Share of mentions

CompanyShare
  1. State Farm
    29.4%
  2. Progressive
    23.5%
  3. Allstate
    20.6%
  4. Nationwide
    14.7%
  5. Liberty Mutual
    11.8%
  6. Farmers Insurance
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    insurance.com
    15
  2. 02
    progressive.com
    15
  3. 03
    cnbc.com
    12
  4. 04
    allstate.com
    11
  5. 05
    moneygeek.com
    11
  6. 06
    forbes.com
    8
  7. 07
    geico.com
    8
  8. 08
    statefarm.com
    7
  9. 09
    policygenius.com
    7
  10. 10
    insureon.com
    6

Liberty Mutual is in the study as an auto and home insurer.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Claude
2/15
Gemini
1/15
OpenAI
1/15
Perplexity
0/15
Market comparisonSection 06

How Liberty Mutual compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
8

How often AI assistants name the company, and how that compares with its peers

Citations
1

How often AI uses the company's own website as a source

Sentiment
88

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
36

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with insurers

97 companies in this sector. The gold tick on each bar is the typical company.

Overall score
38
Ranks 14 of 97. Typical company: 28
Named in answers
6.7%
Ranks 18 of 97. Typical company: 1.7%
AI readiness
36
Ranks 7 of 97. Typical company: 29
Against its categorySection 08

Compared with auto and home insurers

22 companies in this category. The gold tick on each bar is the typical company.

Overall score
38
Ranks 5 of 22. Typical company: 29
Named in answers
6.7%
Ranks 6 of 22. Typical company: 1.7%
AI readiness
36
Ranks 4 of 22. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent check out here?

Not by itself. Liberty Mutual publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtPublished
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
100 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersCould not check

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 31.0%
Bot access control
63 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 45 of 100 · 92% of checks could run · checked on October 9, 2026 · libertymutual.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Passedllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • PassedExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets rules for 12 AI crawlers by name. All others follow its general rules.

Training AI

  • GPTBot*partly
  • ClaudeBot*partly
  • Anthropic-AIpartly
  • Google-Extended*partly
  • Applebot-Extended*partly
  • Meta-ExternalAgent*partly
  • FacebookBot*partly
  • Bytespider*partly
  • CCBot*partly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBot*partly
  • Claude-SearchBotpartly
  • PerplexityBot*partly
  • Applebotpartly
  • Amazonbot*partly
  • YouBotpartly

Answering questions

  • ChatGPT-User*partly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Take it with you

Get the full report on Liberty Mutual as a PDF

Every number on this page in a PDF you can keep and share with your team. Enter your work email to download it.

We’ll use your email to follow up about this report. Privacy policy

ShareSection 12

Share this result

Overall score 38 of 100 badge for Liberty Mutual

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/libertymutual.com"><img src="https://aeo-audit.rezolve.com/finance/badges/libertymutual.com.svg" alt="Overall score 38 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
Next step

Want AI assistants to name your company?

Book a 30-minute demo to see Rezolve Ai in action and what it can do for your business.

Request a demo