Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Kraken

kraken.com

Crypto exchanges and tradingCrypto and digital assets

Money20/20 attendee

Statement period
October 9, 2026
when the AI assistants were asked
Account no.
65 of 2,219
its rank by overall score
Place in its category
2nd of 22 crypto exchanges
Closing balance

Named in

23of 60 answers

by 4 of 4 assistants

Statement note

What this means for Kraken

AI assistants name the crypto exchange Kraken in 38.3% of answers, much more often than the typical company in its sector at 1.7%. Its overall score is 44 out of 100, ranking 65th of 2,219 companies and 3rd in its sector. Kraken's website passes 7 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Kraken by name. AI assistants named it in 23 of the 60 answers. Counting only how often it is named, it ranks 3rd of 102 in its sector. The typical crypto and digital asset company is named in 1.7% of answers.

Overall score
44Overall score
  • Visibility34
  • Citations6
  • Sentiment67
  • Site quality80
  • AI readiness50
Summary of account
Named by AI in
38.3%
23 of 60 answers
Share of mentions
28.0%
of the mentions of it and its 5 peers
AI readiness
7/14
technical checks passed. Typical for its sector: 4
Rank in its sector
3 of 102
by overall score, where the typical crypto and digital asset company scores 30

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Line itemsSection 01

Every question, and where the company came up

Kraken came up on 11 of 15 questions. Open any window to read that answer.

  1. 01How do trading fees compare between platforms that offer both crypto and stock trading?3/4
  2. 02Is it worth using a trading platform that offers margin, staking, and futures together?2/4
  3. 03Crypto-only trading platforms vs multi-asset platforms: which is better for active traders?1/4
  4. 04Most popular US platforms for trading cryptocurrencies, stocks, and ETFs together4/4
  5. 05Typical margin interest rates and withdrawal fees for US-based crypto and stock trading platforms3/4
  6. 06How to automate recurring crypto and stock buys on trading platforms?2/4
  7. 07Are multi-asset trading apps secure enough for high-volume traders?0/4
  8. 08Best ways to diversify between crypto trading apps and traditional brokerage accounts0/4
  9. 09How do web-based, mobile app, and API trading platforms differ for active investors?0/4
  10. 10Top features to look for in platforms that offer crypto, stock, and futures trading in the US1/4
  11. 11What are some alternatives to multi-asset trading platforms for crypto and stocks?3/4
  12. 12What are the best trading platforms for both stocks and cryptocurrencies?2/4
  13. 13Why am I unable to deposit USD into my trading account for crypto and stocks?1/4
  14. 14Can I stake digital assets while actively trading other assets on the same platform?1/4
  15. 15Common reasons for failed order executions when trading both stocks and cryptocurrencies0/4
Total namedOpenAI: 3/15Claude: 6/15Perplexity: 3/15Gemini: 11/15All assistants: 23/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Gemini actually said

An answer that names the company

Gemininamed the company

“What are the best trading platforms for both stocks and cryptocurrencies?”

For investors looking to trade both stocks and cryptocurrencies, several platforms offer a unified experience with varying features and benefits.

Some of the best trading platforms that support both stocks and cryptocurrencies include:

Kraken Kraken provides a unified platform for managing both cryptocurrencies and traditional stocks, with support for over 11,000 U.S.-listed stocks and ETFs. It also offers zero commissions on trades and fractional share purchases, making it accessible for a wider range of investors.

Coinbase Coinbase is a trusted platform for buying, selling, …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    eToro
    13
  2. 02
    Coinbase
    13
  3. 03
    Webull
    11
  4. 04
    Gemini
    4

Share of mentions

CompanyShare
  1. Kraken
    28.0%
  2. Robinhood
    22.0%
  3. Coinbase
    17.1%
  4. eToro
    15.9%
  5. Webull
    14.6%
  6. Gemini
    2.4%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    kraken.com (its own website)
    28
  2. 02
    crypto.com
    14
  3. 03
    stockbrokers.com
    12
  4. 04
    help.crypto.com
    11
  5. 05
    investopedia.com
    10
  6. 06
    fidelity.com
    10
  7. 07
    investing.com
    9
  8. 08
    interactivebrokers.com
    8
  9. 09
    invezz.com
    7
  10. 10
    cryptoslate.com
    7

Kraken is in the study as a crypto exchange.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
11/15
Claude
6/15
Perplexity
3/15
OpenAI
3/15
Market comparisonSection 06

How Kraken compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
34

How often AI assistants name the company, and how that compares with its peers

Citations
6

How often AI uses the company's own website as a source

Sentiment
67

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
50

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with crypto and digital asset companies

102 companies in this sector. The gold tick on each bar is the typical company.

Overall score
44
Ranks 3 of 102. Typical company: 30
Named in answers
38.3%
Ranks 3 of 102. Typical company: 1.7%
AI readiness
50
Ranks 2 of 102. Typical company: 33
Against its categorySection 08

Compared with crypto exchanges

22 companies in this category. The gold tick on each bar is the typical company.

Overall score
44
Ranks 2 of 22. Typical company: 35
Named in answers
38.3%
Ranks 3 of 22. Typical company: 5.0%
AI readiness
50
Ranks 1 of 22. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Kraken publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardPublished
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogPublished
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
80 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryPassed

    SVCB or HTTPS records under _agents that advertise agent endpoints.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
42 of 100
  • API CatalogPassed

    A linkset at /.well-known/api-catalog listing APIs, specs and docs.

    study: 1.3%
  • OAuth discoveryPartly met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardPartly met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 41 of 100 · 97% of checks could run · checked on October 9, 2026 · www.kraken.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

7 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • PassedHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • PassedAPI Catalog (.well-known/api-catalog)study: 1.1%
  • PassedOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • PassedMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 44 of 100 badge for Kraken

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/kraken.com"><img src="https://aeo-audit.rezolve.com/finance/badges/kraken.com.svg" alt="Overall score 44 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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