Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
October 9 to 14, 2026
when the AI assistants were asked
Account no.
306 of 2,219
its rank by overall score
Place in its category
12th of 177 consultancies
Closing balance

Named in

8of 60 answers

by 4 of 4 assistants

Statement note

What this means for KPMG

AI assistants name KPMG in 13.3% of answers, while the typical company in its sector is not named in any answers. Its overall score is 39 out of 100, ranking 306th of 2,219 companies. The company’s website passes 4 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned KPMG by name. AI assistants named it in 8 of the 60 answers. Counting only how often it is named, it ranks 32nd of 346 in its sector. The typical advisory or services firm is named in 0.0% of answers.

Overall score
39Overall score
  • Visibility15
  • Citations2
  • Sentiment83
  • Site quality87
  • AI readiness29
Summary of account
Named by AI in
13.3%
8 of 60 answers
Share of mentions
20.0%
of the mentions of it and its 5 peers
AI readiness
4/14
technical checks passed. Typical for its sector: 4
Rank in its sector
31 of 346
by overall score, where the typical advisory or services firm scores 27

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Line itemsSection 01

Every question, and where the company came up

KPMG came up on 4 of 15 questions. Open any window to read that answer.

  1. 01Is it beneficial for large organizations to outsource their tax compliance to a professional services firm?0/4
  2. 02How to resolve communication challenges during large-scale enterprise advisory projects?0/4
  3. 03Best audit and tax advisory providers for large corporations in the US4/4
  4. 04What are the key factors to consider when choosing a professional services firm for enterprise audit and advisory needs?0/4
  5. 05Alternatives to using a global professional services firm for annual financial audits2/4
  6. 06Which professional services offerings are most important for multinational organizations operating in regulated industries?1/4
  7. 07What is the typical fee structure for audit and advisory services for large US-based enterprises?0/4
  8. 08What are some options besides large consultancy firms for tax advisory support for corporations?0/4
  9. 09How can professional services firms assist with digital transformation in public sector organizations?1/4
  10. 10How do professional services firms determine pricing for risk assurance projects in the public sector?0/4
  11. 11Are comprehensive audit and advisory services worth the investment for Fortune 500 companies?0/4
  12. 12Benefits of using an external advisory team for mergers and acquisitions in the corporate sector0/4
  13. 13What steps to take when encountering issues with external audit reports for multinational corporations?0/4
  14. 14How does management consulting compare to risk advisory for enterprise transformation projects?0/4
  15. 15Difference between specialized tax advisory services and traditional audit services for public sector organizations0/4
Total namedOpenAI: 1/15Claude: 2/15Perplexity: 1/15Gemini: 4/15All assistants: 8/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“Best audit and tax advisory providers for large corporations in the US”

For large US corporations, the strongest shortlist is the Big Four—Deloitte, PwC, EY, and KPMG—plus Grant Thornton, BDO USA, RSM US, and Baker Tilly. The Big Four generally offer the deepest global reach and specialization; the other firms can provide strong national coverage with more partner access and potentially lower fees.

Provider · Best fit · Key strengths

Deloitte · Complex multinational enterprises · Audit, tax provision, M&A, international tax, technology, risk, and regulatory transformation

PwC · Large public companies and transaction-he …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Grant Thornton
    6
  2. 02
    Deloitte
    4
  3. 03
    BDO USA
    2
  4. 04
    EY (Ernst & Young)
    1
  5. 05
    PwC (PricewaterhouseCoopers)
    1

Share of mentions

CompanyShare
  1. KPMG
    20.0%
  2. Deloitte
    20.0%
  3. EY (Ernst & Young)
    17.5%
  4. PwC (PricewaterhouseCoopers)
    17.5%
  5. Grant Thornton
    17.5%
  6. BDO USA
    7.5%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    worldmetrics.org
    26
  2. 02
    zipdo.co
    7
  3. 03
    gitnux.org
    6
  4. 04
    kpmg.com (its own website)
    5
  5. 05
    umbrex.com
    4
  6. 06
    ey.com
    4
  7. 07
    pmi.org
    4
  8. 08
    planisware.com
    4
  9. 09
    assets.kpmg.com
    4
  10. 10
    deloitte.com
    4

KPMG is in the study as a consultancy.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
4/15
Claude
2/15
OpenAI
1/15
Perplexity
1/15
Market comparisonSection 06

How KPMG compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
15

How often AI assistants name the company, and how that compares with its peers

Citations
2

How often AI uses the company's own website as a source

Sentiment
83

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with advisory and services firms

346 companies in this sector. The gold tick on each bar is the typical company.

Overall score
39
Ranks 31 of 346. Typical company: 27
Named in answers
13.3%
Ranks 32 of 346. Typical company: 0.0%
AI readiness
29
Ranks 96 of 346. Typical company: 29
Against its categorySection 08

Compared with consultancies

177 companies in this category. The gold tick on each bar is the typical company.

Overall score
39
Ranks 12 of 177. Typical company: 27
Named in answers
13.3%
Ranks 9 of 177. Typical company: 0.0%
AI readiness
29
Ranks 48 of 177. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. KPMG publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtPublished
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
73 of 100
  • robots.txtPartly met

    Publish a valid robots.txt with crawl rules and a Sitemap line.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 35 of 100 · 97% of checks could run · checked on October 9, 2026 · kpmg.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Passedllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

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Overall score 39 of 100 badge for KPMG

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