Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Kemper

kemper.comKMPR

Auto and home insuranceInsurance

Also in the US AI Visibility Study

Statement period
September 23, 2026
when the AI assistants were asked
Account no.
871 of 2,219
its rank by overall score
Place in its category
8th of 22 auto and home insurers
Closing balance

Named in

3of 60 answers

by 2 of 4 assistants

Statement note

What this means for Kemper

AI assistants name Kemper in 5% of answers, which is more often than the typical company in its sector. Its overall score is 30 out of 100, ranking 871st of 2,219 companies. The website passes 3 of 14 technical checks, which shows how ready it is for AI tools.

We asked 15 unbranded questions about its market, so no question mentioned Kemper by name. AI assistants named it in 3 of the 60 answers. Counting only how often it is named, it ranks 22nd of 97 in its sector. The typical insurer is named in 1.7% of answers.

Overall score
30Overall score
  • Visibility6
  • Citations1
  • Sentiment83
  • Site quality60
  • AI readiness21
Summary of account
Named by AI in
5.0%
3 of 60 answers
Share of mentions
7.9%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
35 of 97
by overall score, where the typical insurer scores 28

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Line itemsSection 01

Every question, and where the company came up

Kemper came up on 2 of 15 questions. Open any window to read that answer.

  1. 01Which insurance companies offer specialized commercial auto policies for small businesses?2/4
  2. 02Is it worth bundling auto and life insurance with the same provider for better rates?0/4
  3. 03Which types of coverage are essential for small businesses transporting goods across state lines?0/4
  4. 04Why might an insurer deny an auto insurance claim after an accident?0/4
  5. 05What are the best insurance providers for individuals who need both auto and life coverage?1/4
  6. 06Are budget-friendly commercial insurance policies reliable for small businesses?0/4
  7. 07What steps should be taken if there is a delay in processing a life insurance payout?0/4
  8. 08What kind of insurance is recommended for a freelancer who uses their vehicle for both personal and business purposes?0/4
  9. 09What is the difference between term life and whole life insurance for individuals looking for affordable options?0/4
  10. 10Where can families find affordable life insurance with flexible coverage options in the US?0/4
  11. 11Are there options for individuals who need temporary auto insurance rather than a standard annual policy?0/4
  12. 12What alternatives exist for small businesses that find commercial auto insurance too expensive?0/4
  13. 13How does commercial auto insurance compare to personal auto insurance in terms of coverage options?0/4
  14. 14What factors influence the cost of commercial auto insurance in the US?0/4
  15. 15How can individuals lower their premiums on bundled auto and life insurance policies?0/4
Total namedOpenAI: 0/15Claude: 0/15Perplexity: 1/15Gemini: 2/15All assistants: 3/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“Which insurance companies offer specialized commercial auto policies for small businesses?”

Several insurers explicitly market commercial auto policies for small businesses or specialized commercial auto coverage:

Progressive Commercial — offers commercial auto insurance for businesses of all sizes and highlights small-business use cases like service vehicles, delivery vehicles, and business auto coverage.

Kemper — markets Commercial Auto Insurance for Small Businesses and says its solutions can cover a one-person operation or a small fleet.

Berkley Small Business Solutions — says it is building business auto coverage “designed specifical …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Progressive
    9
  2. 02
    Nationwide
    8
  3. 03
    State Farm
    7
  4. 04
    GEICO
    4

Share of mentions

CompanyShare
  1. Progressive
    23.7%
  2. Nationwide
    21.1%
  3. The General
    18.4%
  4. State Farm
    18.4%
  5. GEICO
    10.5%
  6. Kemper
    7.9%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    nerdwallet.com
    22
  2. 02
    insureon.com
    22
  3. 03
    progressivecommercial.com
    20
  4. 04
    justdial.com
    17
  5. 05
    forbes.com
    15
  6. 06
    statefarm.com
    13
  7. 07
    thehartford.com
    12
  8. 08
    moneygeek.com
    12
  9. 09
    allstate.com
    11
  10. 10
    progressive.com
    10

Kemper is in the study as an auto and home insurer.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
2/15
Perplexity
1/15
Claude
0/15
OpenAI
0/15
Market comparisonSection 06

How Kemper compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
6

How often AI assistants name the company, and how that compares with its peers

Citations
1

How often AI uses the company's own website as a source

Sentiment
83

How positively AI describes the company

Site quality
60

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with insurers

97 companies in this sector. The gold tick on each bar is the typical company.

Overall score
30
Ranks 35 of 97. Typical company: 28
Named in answers
5.0%
Ranks 22 of 97. Typical company: 1.7%
AI readiness
21
Ranks 51 of 97. Typical company: 29
Against its categorySection 08

Compared with auto and home insurers

22 companies in this category. The gold tick on each bar is the typical company.

Overall score
30
Ranks 8 of 22. Typical company: 29
Named in answers
5.0%
Ranks 8 of 22. Typical company: 1.7%
AI readiness
21
Ranks 13 of 22. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Kemper publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.kemper.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 30 of 100 badge for Kemper

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/kemper.com"><img src="https://aeo-audit.rezolve.com/finance/badges/kemper.com.svg" alt="Overall score 30 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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