AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026

Account holder

Justworks

justworks.com

Accounting, tax and payroll Financial technology and data

Money20/20 attendee

Statement period: October 9 to 12, 2026; when the AI assistants were asked
Account no.: 462 of 2,219; its rank by overall score
Place in its category: 18th of 32 accounting, tax and payroll companies

Closing balance

Named in

10of 60 answers

by 4 of 4 assistants

Statement note

What this means for Justworks

AI assistants name Justworks in 16.7% of answers, which is much more often than the typical company in its sector at 1.7%. Its overall score is 37 out of 100, ranking 462nd of 2,219 companies. The website passes 1 out of 14 technical checks for how ready it is for AI tools.

We asked 15 unbranded questions about its market, so no question mentioned Justworks by name. AI assistants named it in 10 of the 60 answers. Counting only how often it is named, it ranks 63rd of 574 in its sector. The typical financial technology and data company is named in 1.7% of answers.

Overall score

Visibility17
Citations0
Sentiment83
Site quality87
AI readiness7

Summary of account

Named by AI in: 16.7%; 10 of 60 answers
Share of mentions: 17.9%; of the mentions of it and its 5 peers
AI readiness: 1/14; technical checks passed. Typical for its sector: 4
Rank in its sector: 152 of 574; by overall score, where the typical financial technology and data company scores 29

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Line items01

Every question, and where the company came up

Justworks came up on 5 of 15 questions. Open any window to read that answer.

01What are alternatives to using a PEO for small business HR and payroll needs?0/4
02PEO vs standalone payroll software for small companies—what are the pros and cons?0/4
03Do small businesses actually save money with full-service payroll and HR platforms?0/4
04Best HR and payroll software for startups with fewer than 50 employees?3/4
05Are there industry-specific HR software options for small businesses outside of PEOs?0/4
06Are there extra fees for benefits administration on top of base payroll software plans?1/4
07How do I resolve tax filing errors when using integrated HR and payroll systems?0/4
08What is the average monthly cost per employee for PEO platforms in the United States?1/4
09How do DIY payroll solutions stack up against full-service HR platforms?0/4
10Is investing in a PEO worth it for businesses just starting to hire full-time staff?1/4
11What should I do if employees aren't receiving direct deposits from my payroll software?0/4
12What are the best PEO platforms for small businesses in the US?4/4
13How does using a PEO compare to hiring an in-house HR manager for compliance and benefits?0/4
14How does an all-in-one payroll and HR platform simplify onboarding for new employees?0/4
15Can PEO services help manage remote teams or international hires for US-based companies?0/4

Total named2/152/152/154/1510/60

named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detail02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“What are the best PEO platforms for small businesses in the US?”

The best PEO depends on your priorities, but Justworks, Rippling, TriNet, Insperity, and Deel are strong options for US small businesses. Justworks is often the easiest starting point, while Rippling is strongest for automation and TriNet or Insperity for HR and compliance depth.
PEO · Best for · Key strengths · Watch-outs
Justworks · Most small businesses and startups · Straightforward payroll, benefits, HR, compliance, and transparent pricing; commonly recommended as an overall small-business PEO. · May offer less customization than larger, con …

The AI’s answer as we received it, shortened and not checked for accuracy.

Payees03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named

01
Gusto
14
02
TriNet
4
03
ADP TotalSource
4
04
Insperity
3
05
Paychex Flex
3

Share of mentions

CompanyShare

Gusto
30.4%
Paychex Flex
25.0%
Justworks
17.9%
TriNet
10.7%
ADP TotalSource
8.9%
Insperity
7.1%

Referrers04

Websites the AI used as sources

How many times each website was listed as a source in these answers

01
adp.com
10
02
joinhomebase.com
9
03
firsthr.app
8
04
peoplemanagingpeople.com
8
05
gusto.com
7
06
wisemonk.io
5
07
bamboohr.com
5
08
peobenefitpartners.com
5
09
quickbooks.intuit.com
5
10
paylocity.com
5

Justworks is in the study as an accounting, tax or payroll company.

By assistant05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini

4/15

Claude

2/15

OpenAI

2/15

Perplexity

2/15

Market comparison06

How Justworks compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility

How often AI assistants name the company, and how that compares with its peers

Citations

How often AI uses the company's own website as a source

Sentiment

How positively AI describes the company

Site quality

How well built the website's own pages are

AI readiness

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sector07

Compared with financial technology and data companies

574 companies in this sector. The gold tick on each bar is the typical company.

Overall score

Ranks 152 of 574. Typical company: 29

Named in answers

16.7%

Ranks 63 of 574. Typical company: 1.7%

AI readiness

Ranks 533 of 574. Typical company: 29

Against its category08

Compared with accounting, tax and payroll companies

32 companies in this category. The gold tick on each bar is the typical company.

Overall score

Ranks 18 of 32. Typical company: 38

Named in answers

16.7%

Ranks 11 of 32. Typical company: 15.0%

AI readiness

Ranks 30 of 32. Typical company: 29

AI agents09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:

Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent check out here?

Not by itself. Justworks publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols

x402Not present
MPPNot present
AP2Not present
ACPNot present
UCPNot present

Interfaces for AI agents

MCP Server CardNot present
A2A Agent CardNot present
Agent SkillsNot present
API CatalogNot present
llms.txtPublished
WebMCPCould not check

Show every check, for your technical team

Discoverability

77 of 100

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
study: 86.1%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
study: 87.9%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
study: 1.5%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
study: 4.3%

Content accessibility

50 of 100

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
study: 6.2%
llms.txtPassed
An llms.txt that tells language models what the site offers.
study: 31.0%

Bot access control

32 of 100

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
study: 92.7%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
study: 2.3%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
study: 0.3%

APIs, auth and MCP

0 of 100

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
study: 1.3%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
study: 6.3%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
study: 5.3%
auth.mdNot met
Publish an auth.md describing how agents sign in.
study: 0.2%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
study: 0.8%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
study: 0.2%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
study: 1.0%
WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
study: 0.0%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
study: 0.2%

Score 36 of 100 · 97% of checks could run · checked on October 9, 2026 · www.justworks.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readiness10

The checks behind the AI readiness score

1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

Not metrobots.txt publishedstudy: 85.1%
Not metXML sitemapstudy: 79.4%
Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

Not metMarkdown content negotiationstudy: 7.4%
Not metllms.txt publishedstudy: 28.1%
PassedToken budget (page weight)study: 97.3%

Bot Access Control

Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
Not metOAuth Authorization Server discoverystudy: 5.2%
Not metOAuth Protected Resource discoverystudy: 4.6%
Not metMCP Server Cardstudy: 0.2%
Not metA2A Agent Cardstudy: 0.0%
Not metWebMCP toolsstudy: 0.3%
Not metAgent Skills declaredstudy: 0.1%

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<a href="https://aeo-audit.rezolve.com/us/finance/justworks.com"><img src="https://aeo-audit.rezolve.com/finance/badges/justworks.com.svg" alt="Overall score 37 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>

End of statement

All 2,219 companies How we measured this

Justworks

What this means for Justworks

Get the full report on Justworks as a PDF

Every question, and where the company came up

What Perplexity actually said

Where the mentions went

Also named

Share of mentions

Websites the AI used as sources

Which AI assistants named the company

How Justworks compares with all 2,219 companies

What makes up the score

Compared with financial technology and data companies

Compared with accounting, tax and payroll companies

Ready for AI agents

The checks behind the AI readiness score

Discoverability

Content Accessibility

Bot Access Control

API / Auth / MCP

Get the full report on Justworks as a PDF

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