Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
October 9 to 14, 2026
when the AI assistants were asked
Account no.
1,358 of 2,219
its rank by overall score
Place in its category
33rd of 61 large national banks
Closing balance

Named in

0of 60, its tower is dark

by 0 of 4 assistants

Statement note

What this means for Itaú Unibanco

AI assistants do not name Itaú Unibanco in any of the 60 answers about the banking market. Its overall score is 27 out of 100, ranking 1,358th of 2,219 companies and 211th of 394 banks, which is almost the same as the typical company in its sector. The website passes 5 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Itaú Unibanco by name. AI assistants named it in none of the 60 answers. Counting only how often it is named, it ranks 188th of 394 in its sector. The typical banking company is named in 0.0% of answers.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its peers.

Overall score
27Overall score
  • Visibility0
  • Citations0
  • Sentiment50
  • Site quality80
  • AI readiness36
Summary of account
Named by AI in
0.0%
0 of 60 answers
Share of mentions
0.0%
no answer named it or its 5 peers
AI readiness
5/14
technical checks passed. Typical for its sector: 3
Rank in its sector
211 of 394
by overall score, where the typical banking company scores 28

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Line itemsSection 01

Every question, and where the company came up

Itaú Unibanco came up on 0 of 15 questions. Open any window to read that answer.

  1. 01Are online-only banking platforms good substitutes for universal banks offering both credit and loan products?0/4
  2. 02How do service fees for overdrafts and wire transfers compare among universal banking providers?0/4
  3. 03What are the best universal banking services for individuals seeking both personal and business account options?0/4
  4. 04How can I resolve issues with mobile deposits not appearing in my universal bank account?0/4
  5. 05Are premium banking service packages with added perks a good value for business owners?0/4
  6. 06What should I do if my online banking account is locked or inaccessible?0/4
  7. 07Which US-based banking services are best for managing debt and accessing special offers?0/4
  8. 08What are common ways to use integrated banking solutions for managing both personal and business finances?0/4
  9. 09Is it worth opening a universal bank account that includes credit card and personal loan options?0/4
  10. 10Checking accounts vs savings accounts: which is better for everyday transactions?0/4
  11. 11What are some alternatives to traditional banks for personal and business financial services in the US?0/4
  12. 12What are typical monthly fees for universal bank accounts offering digital financial services?0/4
  13. 13How does mobile banking differ from traditional in-branch services for managing daily finances?0/4
  14. 14Which banking solutions offer convenient online account management for small business owners?0/4
  15. 15How can automatic bill pay features help with monthly expense management through a universal banking service?0/4
Total namedOpenAI: 0/15Claude: 0/15Perplexity: 0/15Gemini: 0/15All assistants: 0/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

PayeesSection 02

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Share of mentions

CompanyShare
  1. Itaú Unibanco
    0.0%
  2. Banco do Brasil
    0.0%
  3. Bradesco
    0.0%
  4. Santander Brasil
    0.0%
  5. Caixa Econômica Federal
    0.0%
  6. Banco Safra
    0.0%
ReferrersSection 03

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    nerdwallet.com
    10
  2. 02
    forbes.com
    10
  3. 03
    chase.com
    8
  4. 04
    finance.yahoo.com
    7
  5. 05
    usbank.com
    7
  6. 06
    bankrate.com
    7
  7. 07
    brex.com
    7
  8. 08
    airwallex.com
    5
  9. 09
    finder.com
    4
  10. 10
    mercury.com
    4

Itaú Unibanco is in the study as a large national bank.

By assistantSection 04

Which AI assistants named the company

Answers naming it, out of answers received

Claude
0/15
Gemini
0/15
OpenAI
0/15
Perplexity
0/15
Market comparisonSection 05

How Itaú Unibanco compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
0

How often AI assistants name the company, and how that compares with its peers

Citations
0

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
36

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 06

Compared with banking companies

394 companies in this sector. The gold tick on each bar is the typical company.

Overall score
27
Ranks 211 of 394. Typical company: 28
Named in answers
0.0%
Ranks 188 of 394. Typical company: 0.0%
AI readiness
36
Ranks 29 of 394. Typical company: 29
Against its categorySection 07

Compared with large national banks

61 companies in this category. The gold tick on each bar is the typical company.

Overall score
27
Ranks 28 of 61. Typical company: 27
Named in answers
0.0%
Ranks 32 of 61. Typical company: 1.7%
AI readiness
36
Ranks 4 of 61. Typical company: 21
AI agentsSection 08

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent check out here?

We could not tell. The website turned away our requests for the files an agent would read. An agent arriving by itself is turned away the same way.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPCould not check
  • UCPCould not check
Interfaces for AI agents
  • MCP Server CardCould not check
  • A2A Agent CardCould not check
  • Agent SkillsCould not check
  • API CatalogCould not check
  • llms.txtPublished
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
100 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersCould not check

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
25 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtPartly met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
63 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthCould not check

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogCould not check

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryCould not check

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceCould not check

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardCould not check

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardCould not check

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsCould not check

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestCould not check

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 59 of 100 · 60% of checks could run · checked on October 9, 2026 · itau.com.br · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 09

The checks behind the AI readiness score

5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Passedllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • PassedExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 10

What AI crawlers may read (robots.txt)

This website sets rules for 9 AI crawlers by name. All others follow its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBot*partly
  • Anthropic-AIpartly
  • Google-Extended*allowed
  • Applebot-Extended*allowed
  • Meta-ExternalAgent*allowed
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBot*allowed
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBot*partly
  • Claude-SearchBotpartly
  • PerplexityBot*partly
  • Applebot*allowed
  • Amazonbot*allowed
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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