Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
October 9 to 14, 2026
when the AI assistants were asked
Account no.
1,063 of 2,219
its rank by overall score
Closing balance

Named in

1of 60 answers

by 1 of 4 assistants

Statement note

What this means for IDI

AI assistants rarely name this fraud and identity company in their answers, doing so just once in 60 responses. Its overall score is 28 out of 100, ranking 1,063rd of 2,219 companies, very close to the typical company in its sector. The company’s website passes 4 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned IDI by name. AI assistants named it in 1 of the 60 answers. Counting only how often it is named, it ranks 267th of 574 in its sector. The typical financial technology and data company is named in 1.7% of answers.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its peers.

Overall score
28Overall score
  • Visibility3
  • Citations2
  • Sentiment50
  • Site quality80
  • AI readiness29
Summary of account
Named by AI in
1.7%
1 of 60 answers
Share of mentions
7.1%
of the mentions of it and its 5 peers
AI readiness
4/14
technical checks passed. Typical for its sector: 4
Rank in its sector
302 of 574
by overall score, where the typical financial technology and data company scores 29

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Line itemsSection 01

Every question, and where the company came up

IDI came up on 1 of 15 questions. Open any window to read that answer.

  1. 01Identity verification software vs manual background checks for organizations0/4
  2. 02Top-rated identity intelligence solutions for real-time marketing applications1/4
  3. 03What are alternatives to automated identity verification platforms for businesses?0/4
  4. 04How effective are cloud-native identity verification solutions for large businesses?0/4
  5. 05What is the typical pricing range for advanced identity verification platforms used by enterprises?0/4
  6. 06Are there cost differences between cloud-based and on-premise identity intelligence solutions?0/4
  7. 07Why might an identity verification platform return incomplete or inaccurate results?0/4
  8. 08What are the best identity verification platforms for enterprise risk management?0/4
  9. 09Ways risk management departments leverage real-time entity verification tools0/4
  10. 10How do identity intelligence platforms compare with traditional credit bureaus for business verification?0/4
  11. 11Best solutions to identify and locate assets for compliance and risk assessment in the US0/4
  12. 12Options for companies seeking real-time people and business locating tools outside of traditional platforms0/4
  13. 13Common challenges when integrating identity intelligence APIs with existing business systems0/4
  14. 14Is investing in an enterprise identity intelligence platform worth it for fraud prevention?0/4
  15. 15How can marketing teams use identity intelligence for better customer targeting?0/4
Total namedOpenAI: 0/15Claude: 0/15Perplexity: 0/15Gemini: 1/15All assistants: 1/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Gemini actually said

An answer that names the company

Gemininamed the company

“Top-rated identity intelligence solutions for real-time marketing applications”

… IDI Data (idiMARKETING): IDI offers a cloud-native intelligence platform with an expansive consumer identity graph. Their marketing solutions use data fusion to provide comprehensive insights on a large percentage of the adult U.S. population, enabling personalized customer experiences.

Equifax: Equifax provides real-time identity intelligence solutions to verify user connections, identities, and risk profiles, helping businesses combat fraud and build trust.

Key features of these solutions often include:

Recognition across devices: Identifying the same person using …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Trulioo
    4
  2. 02
    LexisNexis Risk Solutions
    2

Share of mentions

CompanyShare
  1. Trulioo
    35.7%
  2. LexisNexis Risk Solutions
    28.6%
  3. Experian Precise ID
    28.6%
  4. IDI
    7.1%
  5. TransUnion TLOxp
    0.0%
  6. Thomson Reuters CLEAR
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    g2.com
    7
  2. 02
    didit.me
    5
  3. 03
    moodys.com
    5
  4. 04
    expertinsights.com
    4
  5. 05
    guideflow.com
    4
  6. 06
    compliancely.com
    4
  7. 07
    devopsschool.com
    3
  8. 08
    entrust.com
    3
  9. 09
    nhimg.org
    3
  10. 10
    microblink.com
    3

IDI is in the study as a fraud and identity company.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
1/15
Claude
0/15
OpenAI
0/15
Perplexity
0/15
Market comparisonSection 06

How IDI compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
3

How often AI assistants name the company, and how that compares with its peers

Citations
2

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with financial technology and data companies

574 companies in this sector. The gold tick on each bar is the typical company.

Overall score
28
Ranks 302 of 574. Typical company: 29
Named in answers
1.7%
Ranks 267 of 574. Typical company: 1.7%
AI readiness
29
Ranks 224 of 574. Typical company: 29
Against its categorySection 08

Compared with fraud and identity companies

171 companies in this category. The gold tick on each bar is the typical company.

Overall score
28
Ranks 97 of 171. Typical company: 30
Named in answers
1.7%
Ranks 85 of 171. Typical company: 1.7%
AI readiness
29
Ranks 88 of 171. Typical company: 36
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

We could not tell. The website turned away our requests for the files an agent would read. An agent arriving by itself is turned away the same way.

Agent payment protocols
  • x402Not present
  • MPPCould not check
  • AP2Not present
  • ACPCould not check
  • UCPCould not check
Interfaces for AI agents
  • MCP Server CardCould not check
  • A2A Agent CardCould not check
  • Agent SkillsCould not check
  • API CatalogCould not check
  • llms.txtCould not check
  • WebMCPCould not check

The website runs on WooCommerce.

Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtCould not check

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthCould not check

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
  • API CatalogCould not check

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryCould not check

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceCould not check

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdCould not check

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardCould not check

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardCould not check

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsCould not check

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestCould not check

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 45 of 100 · 53% of checks could run · checked on October 9, 2026 · www.ididata.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • PassedHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotallowed
  • ClaudeBotallowed
  • Anthropic-AIallowed
  • Google-Extendedallowed
  • Applebot-Extendedallowed
  • Meta-ExternalAgentallowed
  • FacebookBotallowed
  • Bytespiderallowed
  • CCBotallowed
  • Diffbotallowed
  • Omgilibotallowed

AI search

  • OAI-SearchBotallowed
  • Claude-SearchBotallowed
  • PerplexityBotallowed
  • Applebotallowed
  • Amazonbotallowed
  • YouBotallowed

Answering questions

  • ChatGPT-Userallowed
  • Claude-Userallowed
  • Perplexity-Userallowed
  • DuckAssistBotallowed
  • MistralAI-Userallowed

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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