Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

HUB International

hubinternational.com

Commercial insurance and brokersInsurance

Money20/20 attendee

Statement period
October 9, 2026
when the AI assistants were asked
Account no.
491 of 2,219
its rank by overall score
Place in its category
3rd of 29 commercial insurers and brokers
Closing balance

Named in

4of 60 answers

by 4 of 4 assistants

Statement note

What this means for HUB International

AI assistants name this commercial insurer or broker in 6.7% of answers, more often than the typical company in its sector, which is named in 1.7%. HUB International's overall score is 37 out of 100, ranking 491st of 2,219 companies and 18th among 97 in its sector. Its website passes 3 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned HUB International by name. AI assistants named it in 4 of the 60 answers. Counting only how often it is named, it ranks 18th of 97 in its sector. The typical insurer is named in 1.7% of answers.

Overall score
37Overall score
  • Visibility12
  • Citations0
  • Sentiment88
  • Site quality87
  • AI readiness21
Summary of account
Named by AI in
6.7%
4 of 60 answers
Share of mentions
28.6%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
18 of 97
by overall score, where the typical insurer scores 28

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Line itemsSection 01

Every question, and where the company came up

HUB International came up on 1 of 15 questions. Open any window to read that answer.

  1. 01Alternatives to using a broker for managing business insurance policies0/4
  2. 02Is it worth working with a full-service insurance brokerage for personal wealth protection?0/4
  3. 03How do I choose the right partner for combined personal and business insurance needs?0/4
  4. 04Best insurance solutions for protecting family businesses during succession planning0/4
  5. 05Top employee benefits advisors for midsize companies in the US4/4
  6. 06How can a risk management consultant help reduce commercial insurance costs?0/4
  7. 07Other ways to access holistic retirement planning services beyond traditional advisors0/4
  8. 08Typical fee structure for financial advisory services in the US0/4
  9. 09What are the best ways for small businesses to find comprehensive risk management solutions?0/4
  10. 10How do financial planning firms compare to traditional insurance brokers for retirement solutions?0/4
  11. 11Why am I not getting the insurance coverage my business needs from my current provider?0/4
  12. 12How do you resolve errors in group benefits administration?0/4
  13. 13How much should a business expect to pay for comprehensive employee benefits consulting?0/4
  14. 14Should startups use a broker to manage employee benefits or go direct?0/4
  15. 15Difference between independent insurance brokers and captive agents0/4
Total namedOpenAI: 1/15Claude: 1/15Perplexity: 1/15Gemini: 1/15All assistants: 4/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“Top employee benefits advisors for midsize companies in the US”

… Hub International · Local-market presence combined with national purchasing power and HR/benefits technology.

Lockton · Independent brokerage, customized plan design, and complex risk or specialty-benefits needs.

Corporate Synergies · Mid-market renewal, enrollment, and eligibility-management support.

Practical shortlist

Best overall for a typical midsize company: Gallagher, USI, OneDigital, or Hub.

Best for 500–5,000 employees or complex analytics: Mercer, Aon, or WTW.

Best for an independent-broker model: Gallagher, Alliant, Lockton, or Hu …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Marsh McLennan Agency
    3
  2. 02
    Gallagher
    2

Share of mentions

CompanyShare
  1. HUB International
    28.6%
  2. Lockton Companies
    28.6%
  3. Gallagher
    14.3%
  4. Marsh McLennan Agency
    14.3%
  5. USI Insurance Services
    14.3%
  6. Brown & Brown Insurance
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    smartasset.com
    10
  2. 02
    ignitionbenefits.com
    9
  3. 03
    nextinsurance.com
    5
  4. 04
    uschamber.com
    4
  5. 05
    chubb.com
    4
  6. 06
    financestrategists.com
    4
  7. 07
    hrtechsaas.com
    4
  8. 08
    business.com
    4
  9. 09
    bbgbroker.com
    4
  10. 10
    advisor.morganstanley.com
    4

HUB International is in the study as a commercial insurer or broker.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
1/15
Perplexity
1/15
Claude
1/15
OpenAI
1/15
Market comparisonSection 06

How HUB International compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
12

How often AI assistants name the company, and how that compares with its peers

Citations
0

How often AI uses the company's own website as a source

Sentiment
88

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with insurers

97 companies in this sector. The gold tick on each bar is the typical company.

Overall score
37
Ranks 18 of 97. Typical company: 28
Named in answers
6.7%
Ranks 18 of 97. Typical company: 1.7%
AI readiness
21
Ranks 51 of 97. Typical company: 29
Against its categorySection 08

Compared with commercial insurers and brokers

29 companies in this category. The gold tick on each bar is the typical company.

Overall score
37
Ranks 3 of 29. Typical company: 27
Named in answers
6.7%
Ranks 4 of 29. Typical company: 1.7%
AI readiness
21
Ranks 12 of 29. Typical company: 21
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent check out here?

Not by itself. HUB International publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtCould not check
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
100 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersCould not check

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
  • Markdown negotiationCould not check

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtCould not check

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
63 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 44 of 100 · 70% of checks could run · checked on October 9, 2026 · www.hubinternational.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • Not metXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • PassedExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets rules for 1 AI crawler by name. All others follow its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBot*blocked
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 37 of 100 badge for HUB International

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/hubinternational.com"><img src="https://aeo-audit.rezolve.com/finance/badges/hubinternational.com.svg" alt="Overall score 37 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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