Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
October 9, 2026
when the AI assistants were asked
Account no.
431 of 2,219
its rank by overall score
Closing balance

Named in

2of 60 answers

by 1 of 4 assistants

Statement note

What this means for Helpside

AI assistants rarely name this accounting, tax or payroll company in everyday market questions, with just 2 out of 60 answers naming it; TriNet is also named. Its overall score is 38 out of 100, ranking 127th of 574 in its sector. The company's website passes 4 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Helpside by name. AI assistants named it in 2 of the 60 answers. Counting only how often it is named, it ranks 223rd of 574 in its sector. The typical financial technology and data company is named in 1.7% of answers.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its peers.

Overall score
38Overall score
  • Visibility6
  • Citations0
  • Sentiment100
  • Site quality87
  • AI readiness29
Summary of account
Named by AI in
3.3%
2 of 60 answers
Share of mentions
11.8%
of the mentions of it and its 5 peers
AI readiness
4/14
technical checks passed. Typical for its sector: 4
Rank in its sector
127 of 574
by overall score, where the typical financial technology and data company scores 29

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Line itemsSection 01

Every question, and where the company came up

Helpside came up on 2 of 15 questions. Open any window to read that answer.

  1. 01How do PEOs compare to traditional HR outsourcing options for small business compliance?0/4
  2. 02How can a PEO help my business manage HR compliance and risk in multiple states?0/4
  3. 03What is the average monthly cost of a professional employer organization for a business with 25 employees?0/4
  4. 04Best professional employer organizations for risk management support in the US1/4
  5. 05Are PEO services worth it for companies with under 50 employees?0/4
  6. 06What are common ways small businesses use PEOs to save time on HR tasks?0/4
  7. 07What can cause payroll errors when using a PEO?0/4
  8. 08Professional employer organizations vs payroll-only providers: What are the main differences for small businesses?0/4
  9. 09Top-rated professional employer organizations for employee benefits management in midsized companies1/4
  10. 10What are alternatives to using a full-service professional employer organization for handling HR and payroll?0/4
  11. 11What are the best PEO services for small businesses looking to streamline payroll and HR in the US?0/4
  12. 12Do PEOs charge fees per employee or as a percentage of payroll?0/4
  13. 13What should I consider before choosing a professional employer organization for my small business?0/4
  14. 14How do you resolve issues with benefits enrollment when partnered with a professional employer organization?0/4
  15. 15Other than PEOs, what options do small businesses have for offering employee benefits?0/4
Total namedOpenAI: 0/15Claude: 0/15Perplexity: 0/15Gemini: 2/15All assistants: 2/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Gemini actually said

An answer that names the company

Gemininamed the company

“Best professional employer organizations for risk management support in the US”

… Helpside focuses on small to mid-size businesses and offers services including payroll, health benefits, HR, compliance, and risk management with local support.

When evaluating PEOs for risk management, consider their capabilities in workers' compensation coverage and claims management, employment practices liability insurance, compliance monitoring and updates, safety training and risk assessment programs, and legal guidance. A strong PEO should have a robust risk management framework and financial stability to handle potential claims effectively.

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    TriNet
    16

Share of mentions

CompanyShare
  1. TriNet
    70.6%
  2. Helpside
    11.8%
  3. Engage PEO
    11.8%
  4. VensureHR
    5.9%
  5. Employers Resource
    0.0%
  6. Genesis HR Solutions
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    adp.com
    23
  2. 02
    trinet.com
    16
  3. 03
    uschamber.com
    13
  4. 04
    extensishr.com
    10
  5. 05
    gnapartners.com
    10
  6. 06
    deel.com
    10
  7. 07
    peometrics.com
    10
  8. 08
    peoplemanagingpeople.com
    9
  9. 09
    business.com
    8
  10. 10
    eesipeo.com
    8

Helpside is in the study as an accounting, tax or payroll company.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
2/15
Perplexity
0/15
Claude
0/15
OpenAI
0/15
Market comparisonSection 06

How Helpside compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
6

How often AI assistants name the company, and how that compares with its peers

Citations
0

How often AI uses the company's own website as a source

Sentiment
100

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with financial technology and data companies

574 companies in this sector. The gold tick on each bar is the typical company.

Overall score
38
Ranks 127 of 574. Typical company: 29
Named in answers
3.3%
Ranks 223 of 574. Typical company: 1.7%
AI readiness
29
Ranks 224 of 574. Typical company: 29
Against its categorySection 08

Compared with accounting, tax and payroll companies

32 companies in this category. The gold tick on each bar is the typical company.

Overall score
38
Ranks 15 of 32. Typical company: 38
Named in answers
3.3%
Ranks 23 of 32. Typical company: 15.0%
AI readiness
29
Ranks 6 of 32. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent check out here?

Not by itself. Helpside publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtPublished
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
100 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersCould not check

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 38 of 100 · 92% of checks could run · checked on October 9, 2026 · helpside.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • Not metXML sitemapstudy: 79.4%
  • PassedHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Passedllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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