Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
September 23 to 25, 2026
when the AI assistants were asked
Account no.
168 of 2,219
its rank by overall score
Closing balance

Named in

19of 60 answers

by 4 of 4 assistants

Statement note

What this means for Hagerty Insurance Agency

AI assistants name this auto and home insurer in 31.7% of answers, much more frequently than the typical company in its sector at 1.7%. Its overall score is 41 out of 100, ranking 168th of 2,219 and 6th of 97 in its sector. The website passes 3 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Hagerty Insurance Agency by name. AI assistants named it in 19 of the 60 answers. Counting only how often it is named, it ranks 3rd of 97 in its sector. The typical insurer is named in 1.7% of answers.

Overall score
41Overall score
  • Visibility33
  • Citations11
  • Sentiment50
  • Site quality93
  • AI readiness21
Summary of account
Named by AI in
31.7%
19 of 60 answers
Share of mentions
38.0%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
6 of 97
by overall score, where the typical insurer scores 28

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Line itemsSection 01

Every question, and where the company came up

Hagerty Insurance Agency came up on 8 of 15 questions. Open any window to read that answer.

  1. 01What should I do if my classic car insurance claim is denied?0/4
  2. 02Where can I get insurance specifically designed for automotive enthusiasts?4/4
  3. 03What are the best insurance options for classic and collector vehicles?3/4
  4. 04Classic car insurance vs regular car insurance—what are the key differences?0/4
  5. 05What are some alternatives to traditional classic car insurance?3/4
  6. 06How does insuring a vintage car differ from standard auto insurance in the US?1/4
  7. 07Are there options for insuring collections that include classic cars, boats, and motorcycles together?3/4
  8. 08How does coverage for collector motorcycles compare to coverage for antique boats?1/4
  9. 09How should I handle agreed value disputes in collector vehicle insurance?0/4
  10. 10Can I get coverage for participating in car shows and rallies with my collector car?0/4
  11. 11Is specialty insurance for classic vehicles worth the extra cost?0/4
  12. 12What factors affect the price of classic car insurance policies?0/4
  13. 13Does classic car insurance cover restoration projects or only fully restored vehicles?2/4
  14. 14What should I look for when choosing a collector vehicle insurance policy?2/4
  15. 15How are premiums calculated for collector vehicle insurance in the United States?0/4
Total namedOpenAI: 4/15Claude: 4/15Perplexity: 5/15Gemini: 6/15All assistants: 19/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What OpenAI actually said

An answer that names the company

OpenAInamed the company

“Where can I get insurance specifically designed for automotive enthusiasts?”

Short answer: use a specialty collector/motorsports insurer or broker — not a standard personal auto policy. Good places to start are Hagerty, Lockton Motorsports (and other motorsports brokers), Grundy/Philadelphia (collector-focused), Chubb (collector/car collections) and American Modern/American Collectors. These companies offer agreed-value, limited‑mileage, modification-friendly, and/or track-day/motorsports products that regular insurers usually don’t. (hagerty.com)

What they cover and why specialty matters

Agreed‑value / agr …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Share of mentions

CompanyShare
  1. Hagerty Insurance Agency
    38.0%
  2. American Collectors Insurance
    26.0%
  3. Grundy Insurance
    20.0%
  4. J.C. Taylor Antique & Classic Auto Insurance
    8.0%
  5. Heacock Classic Insurance
    6.0%
  6. Classic Auto Insurance
    2.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    hagerty.com (its own website)
    63
  2. 02
    americancollectors.com
    60
  3. 03
    progressive.com
    26
  4. 04
    allstate.com
    20
  5. 05
    forbes.com
    15
  6. 06
    statefarm.com
    14
  7. 07
    geico.com
    14
  8. 08
    cnbc.com
    13
  9. 09
    chubb.com
    13
  10. 10
    farmers.com
    11

Hagerty Insurance Agency is in the study as an auto and home insurer.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
6/15
Perplexity
5/15
Claude
4/15
OpenAI
4/15
Market comparisonSection 06

How Hagerty Insurance Agency compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
33

How often AI assistants name the company, and how that compares with its peers

Citations
11

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
93

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with insurers

97 companies in this sector. The gold tick on each bar is the typical company.

Overall score
41
Ranks 6 of 97. Typical company: 28
Named in answers
31.7%
Ranks 3 of 97. Typical company: 1.7%
AI readiness
21
Ranks 51 of 97. Typical company: 29
Against its categorySection 08

Compared with auto and home insurers

22 companies in this category. The gold tick on each bar is the typical company.

Overall score
41
Ranks 2 of 22. Typical company: 29
Named in answers
31.7%
Ranks 2 of 22. Typical company: 1.7%
AI readiness
21
Ranks 13 of 22. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Hagerty Insurance Agency publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.hagerty.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

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