Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
October 9 and 10, 2026
when the AI assistants were asked
Account no.
599 of 2,219
its rank by overall score
Place in its category
12th of 61 large national banks
Closing balance

Named in

1of 60 answers

by 1 of 4 assistants

Statement note

What this means for BNP Paribas

AI assistants rarely name this large national bank, mentioning it in 1 of 60 answers. Others named in the same answer include HSBC and Bank of America. Its overall score is 36 out of 100, ranking 599th of 2,219 companies. The website passes 3 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned BNP Paribas by name. AI assistants named it in 1 of the 60 answers. Counting only how often it is named, it ranks 156th of 394 in its sector. The typical banking company is named in 0.0% of answers.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its peers.

Overall score
36Overall score
  • Visibility2
  • Citations0
  • Sentiment100
  • Site quality87
  • AI readiness21
Summary of account
Named by AI in
1.7%
1 of 60 answers
Share of mentions
3.7%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
80 of 394
by overall score, where the typical banking company scores 28

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Line itemsSection 01

Every question, and where the company came up

BNP Paribas came up on 1 of 15 questions. Open any window to read that answer.

  1. 01How do international banks compare to domestic banks for cross-border account management?0/4
  2. 02What should I do if my international wire transfer gets delayed?0/4
  3. 03Are international private wealth management services a good investment for high-net-worth individuals in the US?0/4
  4. 04What are the best international banking solutions for expats moving to the US?0/4
  5. 05How can international banking services help US startups scale into Europe and Asia?0/4
  6. 06What are the typical costs associated with maintaining a multi-currency business account?0/4
  7. 07Pros and cons of multi-currency accounts versus standard checking for international clients0/4
  8. 08Alternatives to traditional banks for international investment management0/4
  9. 09Is opening a global business account worth it for small US-based companies expanding abroad?0/4
  10. 10Average fees for international money transfers from US banks0/4
  11. 11What financial services are available to support US-based import/export businesses?0/4
  12. 12Are there non-bank solutions for international treasury management for US companies?0/4
  13. 13What are some digital-only financial platforms suitable for US clients needing cross-border services?0/4
  14. 14Common issues when accessing global banking platforms from the US and how to resolve them0/4
  15. 15Which financial institutions offer the widest range of services for global businesses operating in the United States?1/4
Total namedOpenAI: 1/15Claude: 0/15Perplexity: 0/15Gemini: 0/15All assistants: 1/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What OpenAI actually said

An answer that names the company

OpenAInamed the company

“Which financial institutions offer the widest range of services for global businesses operating in the United States?”

… Other global banks that commonly support complex multi‑country operations in the U.S. (strong in transaction banking, FX, and capital‑markets solutions) include Deutsche Bank and other global European banks (BNP Paribas, SocGen, etc.). (corporates.db.com)

What “widest range of services” means in practice

Transaction banking & global liquidity (multi‑currency accounts, sweeping/concentration, payment hubs).

Cross‑border payments, FX and multicurrency hedging.

Trade finance (lett …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    HSBC
    6
  2. 02
    Bank of America
    6
  3. 03
    Deutsche Bank
    1
  4. 04
    Citigroup (Citi)
    1
  5. 05
    JPMorgan Chase & Co.
    1

Share of mentions

CompanyShare
  1. HSBC
    37.0%
  2. Bank of America
    29.6%
  3. JPMorgan Chase & Co.
    14.8%
  4. Citigroup (Citi)
    11.1%
  5. BNP Paribas
    3.7%
  6. Deutsche Bank
    3.7%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    wise.com
    18
  2. 02
    airwallex.com
    17
  3. 03
    ofx.com
    10
  4. 04
    chase.com
    8
  5. 05
    statrys.com
    6
  6. 06
    business.us.hsbc.com
    6
  7. 07
    nerdwallet.com
    5
  8. 08
    jpmorgan.com
    5
  9. 09
    expatica.com
    4
  10. 10
    exiap.com
    4

BNP Paribas is in the study as a large national bank.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
1/15
Claude
0/15
Gemini
0/15
Perplexity
0/15
Market comparisonSection 06

How BNP Paribas compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
2

How often AI assistants name the company, and how that compares with its peers

Citations
0

How often AI uses the company's own website as a source

Sentiment
100

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with banking companies

394 companies in this sector. The gold tick on each bar is the typical company.

Overall score
36
Ranks 80 of 394. Typical company: 28
Named in answers
1.7%
Ranks 156 of 394. Typical company: 0.0%
AI readiness
21
Ranks 199 of 394. Typical company: 29
Against its categorySection 08

Compared with large national banks

61 companies in this category. The gold tick on each bar is the typical company.

Overall score
36
Ranks 11 of 61. Typical company: 27
Named in answers
1.7%
Ranks 25 of 61. Typical company: 1.7%
AI readiness
21
Ranks 27 of 61. Typical company: 21
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent check out here?

Not by itself. BNP Paribas publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
100 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersCould not check

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 27 of 100 · 92% of checks could run · checked on October 9, 2026 · group.bnpparibas · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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