Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
October 9 to 14, 2026
when the AI assistants were asked
Account no.
1,268 of 2,219
its rank by overall score
Closing balance

Named in

1of 60 answers

by 1 of 4 assistants

Statement note

What this means for Indigo

AI assistants rarely name this commercial insurer or broker, mentioning it in 1 of 60 answers. The companies they name instead include The Doctors Company and Coverys. Its overall score is 27 out of 100, which ranks 1,268th of 2,219. Its website passes 5 of 14 technical checks for readiness for AI tools.

We asked 15 unbranded questions about its market, so no question mentioned Indigo by name. AI assistants named it in 1 of the 60 answers. Counting only how often it is named, it ranks 41st of 97 in its sector. The typical insurer is named in 1.7% of answers.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its peers.

Overall score
27Overall score
  • Visibility3
  • Citations5
  • Sentiment50
  • Site quality67
  • AI readiness36
Summary of account
Named by AI in
1.7%
1 of 60 answers
Share of mentions
6.3%
of the mentions of it and its 5 peers
AI readiness
5/14
technical checks passed. Typical for its sector: 3
Rank in its sector
55 of 97
by overall score, where the typical insurer scores 28

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Line itemsSection 01

Every question, and where the company came up

Indigo came up on 1 of 15 questions. Open any window to read that answer.

  1. 01What type of malpractice coverage best suits part-time or telehealth physicians?0/4
  2. 02How can physicians self-insure against liability risks, and what are the pros and cons?0/4
  3. 03How can medical professionals resolve issues with changing malpractice coverage when switching practices?0/4
  4. 04Are there significant savings when purchasing malpractice insurance through an online platform?0/4
  5. 05What are the best ways for physicians to find reliable medical malpractice insurance in the US?0/4
  6. 06Who needs malpractice insurance the most among healthcare providers?0/4
  7. 07How can new medical graduates secure affordable liability insurance before starting their first job?0/4
  8. 08How does occurrence-based malpractice insurance compare to claims-made policies for doctors?0/4
  9. 09What are effective alternatives to traditional medical malpractice insurance for independent doctors?0/4
  10. 10What factors most affect the cost of medical malpractice insurance for physicians in the US?0/4
  11. 11Is it worth choosing an AI-powered malpractice insurance platform for doctors?1/4
  12. 12Which malpractice insurance options offer the most tailored coverage for solo medical practitioners?0/4
  13. 13How important is a financial strength rating when selecting a professional liability insurance provider?0/4
  14. 14What should a physician do if their malpractice insurance claim is denied?0/4
  15. 15What are the main differences between group and individual medical liability insurance for healthcare professionals?0/4
Total namedOpenAI: 0/15Claude: 0/15Perplexity: 1/15Gemini: 0/15All assistants: 1/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“Is it worth choosing an AI-powered malpractice insurance platform for doctors?”

… Strong financial backing: Verify the actual insurer and its financial-strength rating—not merely the technology company. For example, Indigo says its policies are issued through Concert Insurance Group’s rating unit and carry an A- AM Best rating.

Human claims support: Malpractice claims can remain unresolved for years, so confirm access to experienced attorneys, claims professionals, and physician risk-management resources. AI should assist—not replace—expert human judgment; insurers using AI in claims operations still emphasize human review.

Transparent data practices …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    The Doctors Company
    4
  2. 02
    Coverys
    2
  3. 03
    MedPro Group
    2
  4. 04
    ProAssurance
    2

Share of mentions

CompanyShare
  1. The Doctors Company
    31.3%
  2. MedPro Group
    18.8%
  3. ProAssurance
    18.8%
  4. Coverys
    18.8%
  5. Indigo
    6.3%
  6. NORCAL Group (a part of ProAssurance)
    6.3%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    cmfgroup.com
    15
  2. 02
    getindigo.com (its own website)
    12
  3. 03
    thedoctors.com
    10
  4. 04
    practicelink.com
    9
  5. 05
    medpli.com
    7
  6. 06
    medicaleconomics.com
    7
  7. 07
    cunninghamgroupins.com
    6
  8. 08
    pliconsultants.com
    5
  9. 09
    hpso.com
    5
  10. 10
    insureon.com
    5

Indigo is in the study as a commercial insurer or broker.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Perplexity
1/15
Claude
0/15
Gemini
0/15
OpenAI
0/15
Market comparisonSection 06

How Indigo compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
3

How often AI assistants name the company, and how that compares with its peers

Citations
5

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
67

How well built the website's own pages are

AI readiness
36

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with insurers

97 companies in this sector. The gold tick on each bar is the typical company.

Overall score
27
Ranks 55 of 97. Typical company: 28
Named in answers
1.7%
Ranks 41 of 97. Typical company: 1.7%
AI readiness
36
Ranks 7 of 97. Typical company: 29
Against its categorySection 08

Compared with commercial insurers and brokers

29 companies in this category. The gold tick on each bar is the typical company.

Overall score
27
Ranks 15 of 29. Typical company: 27
Named in answers
1.7%
Ranks 14 of 29. Typical company: 1.7%
AI readiness
36
Ranks 2 of 29. Typical company: 21
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Indigo publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtPublished
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 36 of 100 · 97% of checks could run · checked on October 9, 2026 · www.getindigo.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • PassedHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Passedllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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