Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
October 9, 2026
when the AI assistants were asked
Account no.
256 of 2,219
its rank by overall score
Closing balance

Named in

5of 60 answers

by 4 of 4 assistants

Statement note

What this means for GEICO

AI assistants name this auto and home insurer in 8.3% of answers, which is more than the typical company in its sector at 1.7%. Its overall score is 40 out of 100, ranking 256th of 2,219 companies studied. The website passes 8 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned GEICO by name. AI assistants named it in 5 of the 60 answers. Counting only how often it is named, it ranks 15th of 97 in its sector. The typical insurer is named in 1.7% of answers.

Overall score
40Overall score
  • Visibility10
  • Citations3
  • Sentiment83
  • Site quality87
  • AI readiness57
Summary of account
Named by AI in
8.3%
5 of 60 answers
Share of mentions
14.3%
of the mentions of it and its 5 peers
AI readiness
8/14
technical checks passed. Typical for its sector: 3
Rank in its sector
9 of 97
by overall score, where the typical insurer scores 28

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Line itemsSection 01

Every question, and where the company came up

GEICO came up on 2 of 15 questions. Open any window to read that answer.

  1. 01Which multi-line insurance providers offer the most flexible business insurance plans?0/4
  2. 02What factors affect the costs of umbrella insurance policies?0/4
  3. 03What are the best insurance providers in the US for bundling home and auto coverage?4/4
  4. 04Homeowners insurance vs renters insurance—what are the main differences in coverage?0/4
  5. 05What are some alternatives to traditional car insurance for low-mileage drivers?1/4
  6. 06Is multi-policy bundling actually worth it for individual insurance needs?0/4
  7. 07Why might my property insurance premium suddenly increase?0/4
  8. 08Who needs flood or earthquake insurance in addition to their standard property policy?0/4
  9. 09What types of insurance coverage are important for small business owners?0/4
  10. 10How does personal umbrella insurance compare to standard liability coverage?0/4
  11. 11Best ways to save on insurance for both personal and commercial vehicles0/4
  12. 12How are motorcycle insurance rates determined in the US?0/4
  13. 13Are online insurance quotes accurate for commercial auto policies?0/4
  14. 14Are there alternatives to landlord insurance for rental property coverage?0/4
  15. 15What should I do if my auto insurance claim is taking too long to process?0/4
Total namedOpenAI: 1/15Claude: 1/15Perplexity: 1/15Gemini: 2/15All assistants: 5/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What OpenAI actually said

An answer that names the company

OpenAInamed the company

“What are the best insurance providers in the US for bundling home and auto coverage?”

Short answer

There’s no single “best” nationwide — but the carriers most often recommended for bundling home + auto in the U.S. are: State Farm, USAA (if you qualify), Allstate, Farmers, Nationwide, Travelers, Amica, Erie/Auto‑Owners (regional carriers), and Progressive/Geico (often via partner/home policies). (nerdwallet.com)

Why those names show up repeatedly

Large national carriers (State Farm, Allstate, Farmers, Nationwide, Travelers, Progressive/Geico) advertise meaningful multi‑policy discounts and …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Nationwide
    8
  2. 02
    State Farm
    8
  3. 03
    Allstate
    7
  4. 04
    Progressive
    4
  5. 05
    Liberty Mutual
    4

Share of mentions

CompanyShare
  1. Nationwide
    25.7%
  2. State Farm
    20.0%
  3. Allstate
    17.1%
  4. GEICO
    14.3%
  5. Progressive
    11.4%
  6. Liberty Mutual
    11.4%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    insurance.com
    16
  2. 02
    allstate.com
    14
  3. 03
    geico.com (its own website)
    13
  4. 04
    moneygeek.com
    11
  5. 05
    progressivecommercial.com
    8
  6. 06
    cnbc.com
    8
  7. 07
    insurify.com
    7
  8. 08
    forbes.com
    7
  9. 09
    progressive.com
    7
  10. 10
    statefarm.com
    6

GEICO is in the study as an auto and home insurer.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
2/15
Perplexity
1/15
Claude
1/15
OpenAI
1/15
Market comparisonSection 06

How GEICO compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
10

How often AI assistants name the company, and how that compares with its peers

Citations
3

How often AI uses the company's own website as a source

Sentiment
83

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
57

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with insurers

97 companies in this sector. The gold tick on each bar is the typical company.

Overall score
40
Ranks 9 of 97. Typical company: 28
Named in answers
8.3%
Ranks 15 of 97. Typical company: 1.7%
AI readiness
57
Ranks 1 of 97. Typical company: 29
Against its categorySection 08

Compared with auto and home insurers

22 companies in this category. The gold tick on each bar is the typical company.

Overall score
40
Ranks 3 of 22. Typical company: 29
Named in answers
8.3%
Ranks 5 of 22. Typical company: 1.7%
AI readiness
57
Ranks 1 of 22. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 4: Agent-integrated. At least one of an MCP card, A2A card, skills index or API catalog is published.

To reach level 5:
  • Web Bot Auth
  • 4 of MCP Server Card, A2A Agent Card, Agent Skills, API Catalog
  • 1 of OAuth discovery, OAuth Protected Resource, auth.md
Can an AI agent check out here?

Not by itself. GEICO publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsPublished
  • API CatalogPublished
  • llms.txtPublished
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
100 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersPassed

    HTTP Link headers on the homepage that point agents at machine readable resources.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
100 of 100
  • Markdown negotiationPassed

    Requests sent with Accept: text/markdown receive a markdown version of the page.

    study: 6.2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 31.0%
Bot access control
100 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 92.7%
  • Content SignalsPassed

    Content-Signal lines in robots.txt declaring search, AI input and AI training preferences.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
37 of 100
  • API CatalogPassed

    A linkset at /.well-known/api-catalog listing APIs, specs and docs.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsPassed

    A skills index at /.well-known/agent-skills/index.json that agents can load.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestPassed

    An ai-catalog.json listing MCP servers, agents, skills and APIs.

    study: 0.2%

Score 79 of 100 · 97% of checks could run · checked on October 9, 2026 · www.geico.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

8 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • PassedHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • PassedMarkdown content negotiationstudy: 7.4%
  • Passedllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • PassedExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • PassedAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets rules for 15 AI crawlers by name. All others follow its general rules.

Training AI

  • GPTBot*allowed
  • ClaudeBot*allowed
  • Anthropic-AI*allowed
  • Google-Extended*allowed
  • Applebot-Extended*allowed
  • Meta-ExternalAgent*allowed
  • FacebookBot*allowed
  • Bytespider*allowed
  • CCBot*allowed
  • Diffbot*allowed
  • Omgilibotpartly

AI search

  • OAI-SearchBot*allowed
  • Claude-SearchBotpartly
  • PerplexityBot*allowed
  • Applebotpartly
  • Amazonbot*allowed
  • YouBot*allowed

Answering questions

  • ChatGPT-User*allowed
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

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Overall score 40 of 100 badge for GEICO

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