Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Empathy

empathy.com

InsurtechInsurance

Money20/20 attendee

Statement period
October 9 and 10, 2026
when the AI assistants were asked
Account no.
117 of 2,219
its rank by overall score
Place in its category
2nd of 18 insurtech companies
Closing balance

Named in

5of 60 answers

by 3 of 4 assistants

Statement note

What this means for Empathy

AI assistants name this insurtech company in 8.3% of answers, which is more often than the typical company in its sector, at 1.7%. Its overall score is 43 out of 100, ranking 117th of 2,219 companies and 3rd within its sector. The website passes 3 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Empathy by name. AI assistants named it in 5 of the 60 answers. Counting only how often it is named, it ranks 15th of 97 in its sector. The typical insurer is named in 1.7% of answers.

Overall score
43Overall score
  • Visibility22
  • Citations1
  • Sentiment100
  • Site quality87
  • AI readiness21
Summary of account
Named by AI in
8.3%
5 of 60 answers
Share of mentions
71.4%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
3 of 97
by overall score, where the typical insurer scores 28

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Line itemsSection 01

Every question, and where the company came up

Empathy came up on 3 of 15 questions. Open any window to read that answer.

  1. 01Top-rated platforms for supporting clients through bereavement and estate settlement in the financial sector?3/4
  2. 02Common issues using AI platforms for client support during bereavement events and how to resolve them?0/4
  3. 03Which platforms help insurers provide better support during clients’ major life events?1/4
  4. 04Do AI-based client support platforms deliver a measurable return on investment for insurers?0/4
  5. 05What are the best AI-powered client engagement tools for financial professionals in the US?0/4
  6. 06Client engagement software vs customer relationship management tools for insurance firms — what’s the difference?0/4
  7. 07What’s the best way for employers to use digital tools to help employees through difficult life transitions?0/4
  8. 08How do AI-driven client engagement platforms compare to traditional support solutions in financial services?1/4
  9. 09Why might a client engagement portal fail to deliver personalized support in sensitive situations?0/4
  10. 10How can financial advisors use AI platforms to build deeper relationships during estate planning?0/4
  11. 11What are alternatives to AI-powered engagement platforms for supporting clients experiencing major life changes?0/4
  12. 12Is investing in an AI-powered life event support platform worth it for mid-sized financial institutions?0/4
  13. 13Which manual processes or traditional services can replace digital client engagement solutions for sensitive events?0/4
  14. 14How are subscription fees for client support portals typically structured for financial firms?0/4
  15. 15What is the typical pricing for AI-powered client engagement platforms in the insurance industry?0/4
Total namedOpenAI: 0/15Claude: 1/15Perplexity: 2/15Gemini: 2/15All assistants: 5/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“Which platforms help insurers provide better support during clients’ major life events?”

Several platform types help insurers support clients through major life events:

Empathy — Purpose-built for bereavement, estate and legacy planning, and leave support. Its Empathy Connect portal lets insurers, agents, advisors, and claims specialists engage clients through products such as Loss Support, LifeVault, and Leave Support.

Wellthy — Provides human care coordination for caregiving situations involving aging parents, childcare, serious illness, disability, and end-of-life planning—events that can affect claims, leave, and workforce stability.

Salesforce Financ …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Trust & Will
    1

Share of mentions

CompanyShare
  1. Empathy
    71.4%
  2. Trust & Will
    28.6%
  3. Everdays
    0.0%
  4. Aidaly
    0.0%
  5. LifeWeb 360
    0.0%
  6. ClearEstate
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    mckinsey.com
    4
  2. 02
    creatio.com
    4
  3. 03
    salesforce.com
    4
  4. 04
    lorikeetcx.ai
    4
  5. 05
    justvanilla.com
    4
  6. 06
    f6s.com
    4
  7. 07
    bland.ai
    3
  8. 08
    moxo.com
    3
  9. 09
    usefini.com
    3
  10. 10
    businesswire.com
    3

Empathy is in the study as an insurtech company.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
2/15
Perplexity
2/15
Claude
1/15
OpenAI
0/15
Market comparisonSection 06

How Empathy compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
22

How often AI assistants name the company, and how that compares with its peers

Citations
1

How often AI uses the company's own website as a source

Sentiment
100

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with insurers

97 companies in this sector. The gold tick on each bar is the typical company.

Overall score
43
Ranks 3 of 97. Typical company: 28
Named in answers
8.3%
Ranks 15 of 97. Typical company: 1.7%
AI readiness
21
Ranks 51 of 97. Typical company: 29
Against its categorySection 08

Compared with insurtech companies

18 companies in this category. The gold tick on each bar is the typical company.

Overall score
43
Ranks 2 of 18. Typical company: 29
Named in answers
8.3%
Ranks 4 of 18. Typical company: 1.7%
AI readiness
21
Ranks 16 of 18. Typical company: 33
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Empathy publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 25 of 100 · 97% of checks could run · checked on October 9, 2026 · www.empathy.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 43 of 100 badge for Empathy

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/empathy.com"><img src="https://aeo-audit.rezolve.com/finance/badges/empathy.com.svg" alt="Overall score 43 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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